With lots of products and related content coming up daily, gaining attention is not as easy as it used to be. Website visitors do not spend more than 20 seconds on your page and you may not have them coming back a second time.

As such, it is good you put a good strategy in place to protect your time and money spent on acquiring traffic. This is where list building comes to play a major role. It is all about gathering and nurturing a list of leads and clients. This is a list you can engage with value and promotional offers.

People will not join your email list. But you can get people to join your list in exchange for something.

Click on the Next Page button as we take a look at what a lead magnet is and how to craft them