What Makes a Great Lead Magnet?
Keep in mind that it's not enough to just give away a report. For example, a lead magnet must be able to do the following:
- Your lead magnet must not only be high quality, but your market also needs to believe it can make an impact on their lives.
- You can solve a problem or offer a solution for your market.
- Offers that fix something are the best for people.
- Promise to Deliver At Least One Result
Your lead magnet should allow subscribers to do something. The purpose of lead magnets is to attract subscribers; thus, they're usually free.
Lead Magnets Ideas To Build Your Email List
Digital Report
An electronic report is the most popular lead magnet great for demonstrating your expertise and providing necessary information. But, ensure you focus on one topic.
For example, instead of asking, "How do you build your social media following?" you might offer "How to build your Twitter following in five minutes a day."
E-book (Full-Book or a Chapter)
Many people like E-books because they can easily read them on computers and other devices. It's one of the best lead magnets you can offer to build your email list.
Ebook is also an excellent tool for coaches and consultants.
Webinar
The popularity of the webinar lead magnet is growing. Webinar is a great way to show off your expertise and connect with people who can hear and see you.
Workbook/Worksheets
People love to be able to start working on their solutions immediately. And that's what a workbook or worksheet does.