Online marketing is known for the saying, "The email list is gold." With an email list, you can stay in touch with potential buyers, follow up with leads, demonstrate your expertise, build trust with your market, and send your subscribers through your funnel to increase sales. It is a good way to start a profitable home-based business.

Email marketing can be difficult because it requires people to provide their email addresses and name. The lead magnet is the key to this success.

What is a Lead Magnet?

A lead magnet is an item you offer visitors to your site in return for their email address and name. People are often overwhelmed by email and are reluctant to give out their email addresses. Your lead magnet is an irresistible offer to get them to sign up for your email list.

To build their email list, most online entrepreneurs are successfully using a single lead magnet. In addition, many bloggers are now offering content upgrades to their posts to help grow their email lists. A content upgrade is a niche-specific lead magnet that is specific to the blog post.

A blog about gluten-free cooking might have a lead magnet for a book of gluten-free recipes.