Cheat Sheet

Cheat sheets are great because they allow subscribers to focus on the essential things and help them save time-solving their problems.

Case Study

Many people enjoy learning from the experiences of others. Thus, subscribers can follow the steps of others to achieve the same results.


Popular lead magnets are toolkits and resources. Subscribers want to see what you use to get results.

Swipe files/Template

Swipe files are famous for their ability to eliminate guesswork. Subscribers need only to copy the file and fill in the template.


Many subscribers appreciate tools that can help them reach their goals. Printables are handy tools. For example, you can provide a set of printables to help people organize their closets. Mom bloggers can offer printables for menu planning.

Video Training

Video tutorials can be particularly effective. It allows your market to view and hear you like a webinar and can help increase their connection with you.


Short courses are a great way to show your expertise and provide the information subscribers need. Either you can send your course via email or use an online learning platform.

Online Tool/App/Software

To attract customers, many businesses offer "lite" versions of digital tools for free. However, subscribers will often pay for the device, app, or software if they use it and get a benefit.

A free trial, similar to offering a "lite version" of a tool to your subscribers, is another way to get them to try your offer. You can also get free trials from membership sites.


Although this is more effective than other lead magnets, many people don't want to purchase when they first visit your site. However, if they can get a discount, it can be a great way to attract customers to your company over your competitor.


A free review or assessment is an excellent way for coaches or consultants to showcase their expertise. If you are a web designer, for example, you could offer people a free website review.

Free Consultation

A free consultation is similar to an assessment or review. Subscribers can meet with you for 15 to 30 minutes to feel what you have to say.


Surveys and quizzes can be informative or fun. Subscribers complete the survey or quiz, but they must provide their email and name before seeing the results.


It's hard to resist the lure of free stuff. But, to attract subscribers, the prize must be greater than the other items on the list. So while many people won't enter a contest to win a free e-book or coaching for six weeks, they might.


People often need motivation and inspiration to reach their goals.

You can offer this motivation by creating a 30-day challenge for weight-loss coaches and a 30-day Instagram challenge for social media managers.

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Recent messages
EBasham2 Premium
I like this post!
muslimah Premium
Thanks, Eddie.
Yemcom2021 Premium
You're right, eminentcopy. Asking for someone's email, it's an upskill task. I'll read more about this Lead Magnet and how it would be useful to my business. Thanks a lot!
muslimah Premium
You're welcome, Pedro.
I appreciate your comment.
RCanty Premium Plus
This reading was outstanding! More knowledge for me to absorb.

muslimah Premium
Thank you for your kind comment, Canty.
Parameter Premium

Thank you for this reminder. Emails are powerful marketing tools. I am reworking on one of my lead magnets.

This is an encouragement to do more

Thank you

muslimah Premium
That's the way to go, Ayodeji.
I appreciate your comment.
Christorv Premium Plus
Thoroughly loved the training. I am working on a video or an ebook and hopefully it does get me some more leads.

Thanks for the training 😊 👍
muslimah Premium
It should get you more leads.
I appreciate your comment; thank you.
Christorv Premium Plus
Thats the hope, thanks or the training
muslimah Premium
You're welcome.