Page 1 – Google does not use keyword density

Page 2 – How does Google know what your page is about?

Page 3 – Latent Semantic Indexing keywords for better SEO

Page 4 – Where to find LSI keywords

Page 5 – Why you need to stop obsessing about keywords

Did you ever play that game where there is a line of people and the first person passes a message to the person next to them and it keeps getting passed on down to the last person in the line? What normally happens when the last person gets it? The final message is different than the original.

Well the same could be said for the misinformation that is still floating around out there on the internet about using keywords. Ask yourself this question, where in the WA training does Kyle say that content needs to be a certain keyword density to get high rankings? I know he says that we do not need to always target a keyword and will still get ranked (proof on page 5).

SO STOP USING KEYWORD DENSITY!!!

Google does not even use keyword density anymore to know what your pages and posts are all about. When the Google Hummingbird algorithm update was launched in 2013, the final piece in Google’s new way of indexing your content was implemented. In a way, Google became more self-aware into the context of your content.

NEXT UP = Google knows more now than they did in early 2013

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Recent messages
MineThatBird Premium
Excellent advice - thank you! It's very helpful also to be familiar with the relevant terms like LSI / Latent Semantic Indexing.

I started out creating websites back in the day when keyword density was an important factor (and it always irked me a little, back then, because I like writing naturally without trying to throw in artificially repetitive keywords). Now Google LSI rewards writing naturally about your topics. Your training on this subject is key!
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boomergp08 Premium
The old habit of keyword density dies hard even years after Google stopped using it to rank us. But there are so many people that believe it is still viable today, even some people here within WA.

This is one of the reasons I created this tutorial and others that tell people to stop focusing so much attention on how many keywords you have and just write naturally. Google will still rank you.
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suzieq Premium
Thank you Robert. Excellent tutorial as always!!
Cheers
Suzanne
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boomergp08 Premium
You are welcome Suzanne. Happy you enjoyed it.
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ewo Premium
Thanks for sharing your knowledge, bommer. Your article busters the myth of keywords density. It's really helpful for beginner members who don't know how to start. The latent semantic index searching alogarithm is inspiring, and I didn't realize Google is that advance in technology!
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boomergp08 Premium
You are welcome, and Google is very advanced in knowledge, more than most people realize.
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jetrbby80316 Premium
Thank you for this great training on LSI, Robert. Definitely an eye-opener, and now I know why my content usually ranks as I always write naturally. Even when I'm too lazy to find keywords.
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boomergp08 Premium
You are welcome. Yes, content will always rank well when you write naturally and thoroughly, even without target keywords. This is because when you write naturally, providing lots of useful information, Google will find all of the other "natural" keywords within your content.
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sharon22 Premium
Thank you so much for the useful information and guidance. There is a particular subject I would like to write about but couldn't find a good keyword. Now I know what to do. On with it!
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boomergp08 Premium
You are welcome. You often hear Kyle and other veterans here at WA say that you should write your content "naturally" and when you do this you are providing Google with other types (LSI) of keywords that they will use to rank your content.
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HMaurice1 Premium
Another good read. Man you are good! Thanks
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boomergp08 Premium
You are welcome. Happy you are enjoying my tutorials.
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Tabsmark Premium
Hi I really appreciated reading this. Recently, I learned about key density and was lead to believe it was very important and to be kept under 3/4%. The only reason I even gave this a thought was because my profile description was over 900% density where as other blog posts were sitting at around 12%. I checked this with Jaaxy. So I thought - either has to be really good or really bad. I then changed my profile on Pinterest and it nose dived down in the Analytics big time. After researching this, and more editting it is now stabilized.

But from this, I shouldn't fuss anymore right?
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boomergp08 Premium
If you want higher rankings just create your content for the reader and not for the purpose of getting high rankings. The concept is simple. Provide informative content and do not load up on keywords.
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AbPRINCe Premium
Sir, I am a newbie and the piece of information you have shared is totally valuable.Thank you sir.
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boomergp08 Premium
My pleasure to have shared this information with you.
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Djefferds Premium
I do agree with you on this. I used to just right my content and then add keywords just find out that I already had more than a few that were already keywords.
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boomergp08 Premium
I remember when Kyle did his training about keywords in the Affiliate Bootcamp he said that Google indexes ALL of out content. In this content Google will find a host of naturally occurring keywords, mainly LSI.
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eosegueraf Premium
Hey Rob:
Thank you for such important information about LSI Keywords.
Best wishes from México.
Eugenio.
https://suppliesfororganicagriculture.com
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boomergp08 Premium
You are welcome Eugenio
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SantaFez Premium
Excellent points! Thank you so much, it has really clarified a lot to me and finally what or how to use keywords!
Much appreciated!
SF
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boomergp08 Premium
It was my pleasure. I am glad I was able to help you to better understand.
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CinemaDan Premium
I'm surprised Yoast still uses this as a recommended factor in analyzing your posts. Great Stuff man! Thanks for your insight! Followed!
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boomergp08 Premium
You are welcome. Yes Yoast does recommend some of this stuff but many things that Yoast recommends is outdated SEO techniques, which is why I stopped using them.
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Nick-at-WA Premium
I'm so glad I'm following you...will you be my mentor?
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boomergp08 Premium
Thank you. As I am with many members, I am happy to hep you all in areas that I can and in those that I cannot, guide you in the right direction to those that can.
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Nick-at-WA Premium
Thanks Boomer
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boomergp08 Premium
You are welcome.
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GrannyDear Premium
talking about providing useful, informative content -)!!!!

Another great article!!! the more I wander in the bosky woods of affiliate marketing, the more trees I can see!!

Thank you so much for giving once more valuable guidance to an aspiring newbie!!
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boomergp08 Premium
You are welcome Henriette. I am happy you are learning new things from my tutorial and hope it helps you moving forward in your education and online business building.
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LaurieP2219 Premium
Useful information! Because I didn't yet know about how Google ranks content now (I am from the old-school keyword density crowd and took a few years off), when I ran across an article about LSI, I thought I'd just found the Holy Grail of keywords!

The cool thing is the tool quickly uncovered a bazillion low hanging fruit type keywords with low competition for just the single phrase I entered. I think some further study using the LSI tool with Google's keyword tool will be very useful as insight into what my potential audience really want to know - and maybe not so much about getting top SERP rankings for every piece of my content.
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boomergp08 Premium
Just provide useful, informative content in a conversational tone that adds value to the user experience. When you write content in this manner and around a target keyword, you will gain rankings from the natural keywords within your content without having to repeat your target keyword so often like in those keyword density days gone by.
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LaurieP2219 Premium
That is wonderful news and I'm sooooo glad Google was able to search and index the way we write!
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RoyMolyneux Premium
Hi Rob and thanks for the training. This is food for thought and points me in a new direction for my future posts.
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boomergp08 Premium
You are welcome Roy. I am glad it has given you something more to think of in the creation of your content.
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accad Premium
I've been so curious about keywords since I've entered the internet world. Many keyword tools are being suggested to find these.

Sometimes I'm so conscious of having in mind if this is in the indexing of Google or not or anything else.

But what more important to me is that what are the related terms and phrases to my own site. I used some of the outside tools to determine the density of a word and after all having posted my article for how many days it doesn't appear in Google indexing.

My option is to change it using only the Keyword tool provided here at Site Rubix. In most of my posts I took the lowest competition and some are even zero. What matters to me is the article power and the PPC power, it must be high.

So that is my only guide and my articles are pretty appearing in Google search.

For as long as germane to your site and it is your original keyword surely Google will see it.
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boomergp08 Premium
As I have said many times before, keywords are not nearly as important for rankings and traffic to your website as all of your content.

You can have lots of informative content without any low competition keywords and still get high Google rankings. Keywords are just a small part of the SEO equation.
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BellaCa Premium
What are PPC words acaad ? Dont think we've covered that yet?
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boomergp08 Premium
PPC means pay per click. If you are not doing PPC with your website then you do not need to worry about this.
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BellaCa Premium
Ok thks ,maybe one day but not quite yet !
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lbceug79 Premium
Very informative, thank you for the info, now i know that i do not need to be too focus on the keywords.

Cheers,
Eugene
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boomergp08 Premium
You are welcome Eugene. Though keywords are important for marketing purposes, your focus should always be on writing informative and engaging content. It is the content that will get you higher rankings and traffic.
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lbceug79 Premium
I agree totally.
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bjdluna Premium
Hi Robert,

I have been really concerned about this post I wrote that is way, way longer than any other post and I think it is also better. It is almost up to 2000 words--however my title, focus keyword, alt text and 1 in the first paragraph of the content are all equal to this keyword/title/etc. I meant to cahnge it but i didn't so I did a fetch as google using this not so good title and keyword. It should have been more like "what you need to know before getting a dog" but I made it "Dog Breeds and their characteristics" which is sort of like the content but not as much as the other. Since I just did this a few days ago I pretty much covered that material in this post. So you don't think I need to change the keyword? If you would like to read the article the site is pupcorner.com and the post is the title I mentioned above.

Another thing I'm confused about are images, I have read so many different ways that images should be optimized now I'm totally confused. I put captions on these images and a title and alt text, the alt text contains the keyword plus a description of the image. Anyway, Thanks for your help in advance or anybody that wants to clear up this stuff for me!

Barbara
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boomergp08 Premium
See my reply to your PM you sent a few days ago. I explain how I would go about making the change without actually changing the title as it stands now.
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BellaCa Premium
That was great training , helped me so much as I think i was starting to obssess over keywords a bit . Thanks :)
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boomergp08 Premium
You are welcome. Everyone when they first start out obsesses over keywords too much. Though keywords are important, they are no where near as important as informative content, which will naturally contain keywords you never intended to use in the first place.
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BellaCa Premium
Got it ! :)
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DougAtkinson Premium
Very informative. Thank you Rob for taking the time to provide this info.

Doug
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boomergp08 Premium
You are welcome Doug. I hope it helps you with your content creation.
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Marcel92 Premium
Excellent tutorial, Rob. Thank you for taking the time so we can all learn here at this amazing WA community. Your training points are always well done and easy to understand.

Marcel..
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boomergp08 Premium
Thank you Marcel. It was pleasure to create this tutorial to help you and the rest of the WA community.
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jwlewis777 Premium
I wish I could but at this point in time I just cant help myself from obsessing about page rank. Its due to the culmination of years of failures. As time goes on and I start seeing good results, I hope to relax a bit with this.

I love the advice and love the tutorial!
Thanks!
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boomergp08 Premium
You are welcome. I am happy you liked my tutorial. Eventually, after about a year of steady content creation, you will not be so obsessed with page rank.
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Tezsie Premium
Thanks for this informative and relieving read!
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boomergp08 Premium
Happy to help you out Tessa.
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NormaSP Premium
I've been wondering what LSI mean... now I know and understand how to use them in my conntents... thanks Robert.
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boomergp08 Premium
You are welcome. I am happy that my tutorial was able to help you better understand what LSI means.
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joekeriii Premium
This explains a lot and is a relief for me. I'd much rather be writing for my readers than to simply get my content ranked. Now I know that writing for my reader will actually HELP my content to rank!
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boomergp08 Premium
Despite what many people think it has ALWAYS been the case that Google will rank you higher if you write for your readers and not for Google and higher rankings.
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Tezsie Premium
Couldn´t have said it better myself, Joseph. Big relief!
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sandrahering Premium
Thanks for sharing this, all this info. has been very helpful.
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boomergp08 Premium
It was my pleasure Sandra. Happy to help those who read my tutorial.
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RWB Premium
Thanks for your valuable time sharing this valuable info within the community Rob. This helped clarify a few issues I was having with keywords. Now I know.

Thanks Again,

Randy B
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boomergp08 Premium
You are welcome Randy. It was my pleasure to help the community.
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martycanaday Premium
Good training, Rob. I'll definitely tag this one!
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boomergp08 Premium
Thank you. I am happy that you enjoyed my tutorial.
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jofa Premium
Thank you for your take.
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boomergp08 Premium
You are welcome.
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GuyfromNB Premium
Great info Robert. Thanks.
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boomergp08 Premium
You are welcome Guy. Happy you liked it.
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Loes Premium
Yes, that's what I meant in my last paragraph on my blog:)) Never knew it was called LSI Robert
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boomergp08 Premium
Yes, I realize that. Well now you know what it is called should you hear someone use the term LSI or ask about it. :)
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dominic16 Premium
Whew, LSI saved the day! Thanks for this wonderful training.
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boomergp08 Premium
You are welcome Dominic. Happy you liked my training.
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ArtByHeart Premium
Such wonderful information! Thank you so much, this is what I instinctively do, I hope it will help me!
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boomergp08 Premium
A lot of people do this instinctively and that is why Kyle says to write naturally.
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TimRyan Premium
Great article! Your use of images are really effective. What program are you using to create those text images?
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boomergp08 Premium
The majority of images in this training tutorials are just screen captures and some are free images from various online resources.
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PMbaluka Premium
I love your training. That's what o was looking for to boost my traffic.
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boomergp08 Premium
Thank you. I am happy you like my training.
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AnthonyMLM Premium
Thanks for your training awesome
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boomergp08 Premium
You are welcome Anthony.
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NickyW Premium
Thank you so much for all your sound advice Robert
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boomergp08 Premium
You are welcome Nicky. Happy to help.
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viyee Premium
Thank you very much Robert. great training, vey helpful. Thanks again!
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boomergp08 Premium
You are welcome. I am happy you like my training tutorials.
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llj-tucson Premium
Thanks Robert. This is a very interesting training that puts keywords into perspective. Once my website was indexed, I began to get a clearer picture of Google's approach from reviewing the list of content keywords in my Console account. The list is lengthy and many are not intentional. As you point out, they are the result of writing naturally about the topic.
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boomergp08 Premium
You are welcome and yes, Google will find the other LSI keywords that will naturally appear in your content from you just writing.

Google no longer needs to see a bunch of keywords to know what a post/page is about and to rank it. That was the OLD way of SEO and another reason why Keyword Density is also outdated.
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TimRyan Premium
Great article here. What do you mean by content keywords in your console account? Is there a way you can see how your site has been indexed by Google? For example what keywords have been indexed?
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Dhoughton Premium
Great stuff Boomer! This is valuable information and takes a lot of leg work out of what can be a tricky subject for many marketers. I will keep an eye out for more of your tips and share your links with others.
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boomergp08 Premium
Thank you Darren. I am happy that my training has helped you and others to better understand the use of keywords within our content.
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twilkeson57 Premium
Great read. My obsession for keywords stops today:).
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boomergp08 Premium
LOL, Thanks! The obsession for keywords can take on a life of its own at times. I try not to let it do so for more than 15 minutes :)
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GomMagtibay Premium
I'm learning. Thanks, boomergp08. I'm glad, I read this, for it looks like I've been misled for years by the Yoast plugin about keyword density.
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boomergp08 Premium
You are welcome. Yes, the Yoast plugin is outdated when it comes to keywords. But people like the colored lights, thinking that it is current and correct, when only half of them are actually relevant. This is why I do not use Yoast and why WA does not recommend it.
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Tfritz Premium
It's almost as if Google understands the content, using the new LSI. Awesome training! Awesome, is not a discription. I use often. Thanksboomrg08.

Where would I find this LSI tool?
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boomergp08 Premium
You are welcome. There are a couple of free LSI tools on Google. I just did a search and chose one of the top two listed.
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Varga Premium
Thanks Robert, this is a return to a more natural approach which is always a good thing.
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boomergp08 Premium
Natural writing will always produce better rankings. Glad I could help.
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The-Fran Premium
I've found this to be true, as well. Thanks.
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boomergp08 Premium
You are welcome.
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theresroth Premium
Robert thanks so much! Concentration and flow need never again be interrupted! Its grand.......
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boomergp08 Premium
You are welcome Therese. Just communicate to the reader is all we need to do to write good content.
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theresroth Premium
Doing what we love.
We live in wonderful times.......
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boomergp08 Premium
We sure do.
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Zailinah Premium
Hey Robert,
Clear, succinct useful information given....as always. Appreciate your training - THANKS!
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boomergp08 Premium
You are welcome! Glad I could help.
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mckm Premium
Yoast SEO, highly recommended by some people in WA, gives a red light for an inadequate (by it counting) number of times the keyword is used
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boomergp08 Premium
Many of the Yoast light features are old and outdated. This is why Kyle & Carson do not recommend using it. Plus on average websites with the All in One SEO Pack will rank higher and faster than Yoast because it doesn't rely on SEO data that is not required by Google anymore.
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mckm Premium
Really! I was under the impression that Yoast was the favoured one. In that case, I can end my love-hate relationship with it :) Thanks for your help.
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boomergp08 Premium
It is favored by some members but the majority of members, as well as what Kyle and Carson recommend, use the All in One SEO.
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NWTDennis Premium
I've been following the often sited notion about keyword usage here in the community:
The Keyword should be in the title, in the first paragraph or so, and maybe in the last paragraph if it sounds natural with a focus on writing in a natural and engaging way.

So my question is ... does LSI now make this practice obsolete?

I did a Google search of Latent Semantic Indexing and clicked on one of my favorite research sources (Wikipedia). Very fascinating:

LSI is ... "is an indexing and retrieval method that uses a mathematical technique called singular value decomposition (SVD) to identify patterns in the relationships between the terms and concepts contained in an unstructured collection of text. LSI is based on the principle that words that are used in the same contexts tend to have similar meanings. A key feature of LSI is its ability to extract the conceptual content of a body of text by establishing associations between those terms that occur in similar contexts."

Thanks for the simple explanation Robert. Great training as usual.
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paulgoodwin Premium
Wow, what a mouth full to go to bed on - Do not get too into key words I will do a blog on this tomorrow as I am not allowed andy more this evening OK
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NWTDennis Premium
I will look for it Paul.
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kmer6 Premium
I could be wrong, but my opinion is to do what has always worked, as Robert points out. The LSI keywords will happen naturally as you write and consequently, add "more value" to your already valuable content. They won't replace your real keywords, only enhance their value.
Good question.
Ken
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boomergp08 Premium
LSI does not make that practice obsolete as it is the start of the LSI process. Basically all of that technical talk just means to write naturally and Google will know what your content is about through the context of your content.

Again it all comes back to what is said here in Kyle's training and in mine. Just place your target keyword in the title, again in the first paragraph, and if your content is long form (1,000+ words) one more time near the end. Just write the rest naturally. It is such a simple rule to follow.
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Andrey5 Premium
Hi, I have a question if it's not recommended to make changes then what should I do if my content wasn't perfect at the beginning? I think even Kyle mentioned "Don't try to be perfect when you write a content, you can always come back and improve it latter"
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Carlos101210 Premium
You don't have to be perfect but, it does have to make sense. If you feel like you need to reword, change or even rewrite it do it. Like Kyle said come back to it later and fix it. If now is your later then do what you feel you must do. All he is saying is to not kill yourself or wrack your brain. I suggest if it helps, to plan and write out your pages, posts or any content you have in mind. It could be a out of the blue idea that is relevant to your niche. Write it down and form a plan later or if your in the moment. I hope my opinion helped you out a bit.
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boomergp08 Premium
No one is saying you cannot make changes to your content. The only thing you should never change is your page or post title.
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mckm Premium
Why can't you change a post title? I've just done so and redirected the old title to the new, as I read somewhere to do.
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LaurenceW Premium
Great training and a great help Robert.
Thanks

Best ever wishes
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boomergp08 Premium
You are welcome Laurence. Always happy to help.
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manifestator Premium
Another bright light training, the darkness is dissipating...thanks a lot robert!!
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boomergp08 Premium
You are welcome Andrea. Always glad to shine a light on the darkness of keywords.
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KatieMac Premium
Wonderful training and really hits home how to use the write and use keywords
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boomergp08 Premium
Thank you Cathy. I was hoping the training would make using keywords less stressful for some people.
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MarionBlack Premium
Great training Robert. I hope the people who need it read it.
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boomergp08 Premium
Thank you Marion. I agree because too many people stress about keywords way too much.
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LLiu Premium
This was awesome training and learned allot from it.
Thank you,
Linda
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boomergp08 Premium
My pleasure Linda to spread some knowledge.
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bogyolin Premium
thanks very much for this training, it is such a relief that you don't need to focus on the keyword in 120% :)
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boomergp08 Premium
Though a target keyword is still important, it is not needed 100 percent of the time.
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Jozeph Premium
You make it clear and uncomplicated, just as it should be.
Thanks for helping us write better content.
Much appreciated.
J*
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boomergp08 Premium
You are welcome Lebowski. ;) Simple is always a better appoach I think.
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Franko97 Premium
Well done and very reassuring. Thanks for the post.
Frank
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boomergp08 Premium
You are welcome Frank.
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IMc Premium
I do a similar thing. Write the article - or read through an article that's been written for me - and then either throw in some LSI KWs or if there are too many instances of the main KW then alter them so it doesn't sound too repetitive for a human.

For any newbies reading, Robert's training is stuff you should pay attention to.

( There's a lot that gets added by some people that's either irrelevant or not worth heeding. )
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boomergp08 Premium
Thanks Ian. I cannot keep stressing enough to people that they need to write their content for people and not search engines.

The problem is people are so obsessed with rankings and lose the focus of their content which is people. Google will reward websites that have content written for the readers first and foremost.
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Harrysastar2 Premium
Another one for the bookmarked folder, thanks Robert.
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boomergp08 Premium
You are welcome Brian.
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RoopeshG Premium
Thanks Rob. Excellent stuff.

Just a question. One of Jays top ten for SEO for each of my page or post is to check for SERP analysis on the keyword to check out the competition you are up against.

I noticed that on a great keyword, many of the results on SERP don't have KW in URL, meta title, and meta description, yet they still ranking on the first page. Some results as low as a PAGE Authority of 1. Am I correct in assuming that these guys are ranked according to LSI you mentioned?


Thanks for your time
Cheers
Roops
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boomergp08 Premium
Yes Roops, that (LSI) is probably one of the reasons. Another reason could also be website authority. The older a website is and that continues to add content, it grows in authority in Google's perspective and thus they raise the rankings of the website pages/posts.
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RoopeshG Premium
Thanks Rob
Appreciate it
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boomergp08 Premium
You are welcome.
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tatihden Premium
Thanks for the info!
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boomergp08 Premium
You are welcome.
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enice1 Premium
Great information, thanks!
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boomergp08 Premium
You are welcome. Glad you liked it.
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Jozeph Premium
Great tutorial, top notch. Thanks Robert, much appreciated :)
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boomergp08 Premium
Thanks Duderomo. ;) One of my photos in my Sunday blog will be dedicated to your ending signature on your WA blogs. I was going to post the Dude video I posted on Evelyn's blog comments this Sunday, but it was too funny to wait until then. LOL
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Jozeph Premium
Hey repost, I Loved it!
Glad to hear from you, wasn't quite the same without your, well hmmm....
Let's just leave it at that!
Great to have you back Robert, and best wishes with your new website. Will you have guests?
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boomergp08 Premium
Maybe I will repost. We'll see.
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Jozeph Premium
I edited that post in question, sheesh felt a little "Duh" :)
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m3netman Premium
Thank you so much Boomer. This tutorial is very helpful. I just recently finished drafting my content. And is very confused about keywords. So checked my network for the WA members who had training on this subject matter and found your email announcing your LSI tutorial. Very thorough and easy to understand. I look forward to more of your training as I'm getting ready to launch my site.
Cecile
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boomergp08 Premium
I am happy you found my tutorial easy to understand Cecile. This is something I strive for in all of my training tutorials.
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Funkydunc208 Premium
You are just a star, Robert. Thank you for the clarity you bring to your writing and research.
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boomergp08 Premium
You are welcome Duncan. Thanks for the kind words.
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FrankT1 Premium
Good stuff Robert, Much appreciated
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boomergp08 Premium
You are welcome Frank.
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Varga Premium
Thank you Robert this will put a new twist on my blogs for sure
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boomergp08 Premium
You are welcome Juan.
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terrberr Premium
Hahahaa...
I agree with SusanAL...
THANK YOU, Robert, for helping remove the burden of anal keyword retentiveness from us all!
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boomergp08 Premium
You are welcome Terry.
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SusanAL Premium
Whew, that was reassuring! I have tried searching for keywords and do as I've heard I need to do, but found the writing awkward. So, I just kind of, sort of gave up on obsessing about keywords. Your training came at the right time and offers much peace of mind.

My only complaint now is why they have to give these things such sterile names: latent semantic indexing. Do robots come up with these terms?
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boomergp08 Premium
Actually the concept of LSI which was actually called LSA Latent Semantic Analysis back in 1980. According to Wikipedia the reason behind the name of LSI is, "Called Latent Semantic Indexing because of its ability to correlate 'semantically' related terms that are 'latent' in a collection of text"
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SusanAL Premium
Thanks for the explanation. Still think the term is rather sterile. But, I understand why since the intent was to name the concept based on its purpose.
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paulgoodwin Premium
Hi Robert and I totally agree with everything and thank you for the information
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boomergp08 Premium
You are welcome Paul.
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MarvH Premium
Very good Robert. As I am going back thru some of the lessons again and trying to remember from before this was very helpful.
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boomergp08 Premium
Thank you Marv.
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DJ-Yogi Premium
"2.1, 5.0 or a 6.3 percent of keyword density" In Yoast it's only 0,5 %. Do you now still want the green light from Yoast or isn't it necessary anymore with this information from Robert.
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boomergp08 Premium
My numbers were not real but just examples. In 2011 Google's Matt Cutts was asked if keyword density were 0.7%, 7%, or 77%, to which Matt said that keyword density is not how SEO works and no percentage is correct.

All you do is what the WA training teaches and what Matt Cutts said. Place the keyword in your title, in your first paragraph and maybe again near the end if long form content.

I seriously doubt anyone needs the green lights from Yoast to be able to count to 2 or 3 instances of the keyword. Keyword density was a dead process many years ago. So yes, the green lights are not necessary anymore.
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DanOIS Premium
Great information :)
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boomergp08 Premium
Thank you.
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Marcus1978 Premium
Thank you Robert.
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boomergp08 Premium
You are welcome Marcus.
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Dennie Premium
I enjoyed reading your tutorial, thank you.
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boomergp08 Premium
Thank you Denise. Glad you enjoyed it.
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dickw Premium
Another great training Robert. I'm glad you reiterated your support for AIO. Just feels more comfortable.
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boomergp08 Premium
Thank you Dick and yes I support the AIO not just because Kyle supports it but because it makes SEO easier and websites that use AIO routinely rank better, and those are Kyle's words.

Plus Yoast promotes a few outdated issues like keyword density with their green light indicators that can give a false impression to people who do not know that none of these things are needed for better SEO.

The AIO does basically everything behind the scenes so that we do not have to waste time focusing on getting all green lights.
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dickw Premium
Solid reasoning.
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ENyaga Premium
You are right. Keyword density is nonsensical. One has to be just natural - that can be difficult!! It is is important for it not to be. Cheers!!
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boomergp08 Premium
Exactly because our content is for the natural people and not the artificial search engines.
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TanjaRita Premium
Thanks for the great training Robert! I find that sometimes I repeat my keyword many times, unintentionally though. For example, I just wrote and article about a parenting program and the name of that program is the keyword. Sometimes I would just say "the program", but I would interchange that with the actual name of the program because it would sound really odd if I just kept saying "the program". Kind of like if you are writing about a person, but you always use "she" instead of the persons name. Does this make sense? Hopefully I am not hurting my SEO by repeating the keyword.

On to something more fun. Have you heard of the game Telestrations? It is like the old telephone game that you were talking about on page 1 where a message starts one way and ends as something totally different. But this game combines the idea of pictionary. You are given a phrase to draw and then you pass your picture to the next person who has to guess the phrase based on your picture, and it keeps getting passed around, redrawn and the phrase re-written. It is good for a lot of laughs!
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boomergp08 Premium
Yes that makes sense and by proofreading out loud you can hear how something sounds. So if something sounds too repetitive just try to substitute some synonyms so it sounds a bit more natural.

No I have never heard of Telestrations. That sounds like a fun twist to the original game.
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TanjaRita Premium
Thanks Robert. I read it several times and the article just sounded funny when I tried to remove the name of the program so that it wasn't in there as often. So I just left it. Who knows how google will deal with that.

You should definitely get Telestrations! Amazon has it.
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LesleyHamlin Premium
Excellent info as always. Thank you.
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boomergp08 Premium
You are welcome Lesley
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MichaelBaker Premium
Excellent well written. Cheers, Michael
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boomergp08 Premium
Thank you Michael.
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seesy62 Premium
You are not called Boomer for nothing!
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boomergp08 Premium
Thank you. :)
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AngelBcn Premium
Very interesting Boomer. It takes away some keyword related anxiety that I have and I think I am not the only one ;)
Now, what I don't understand is why Yoast is still focusing on keyword density. Is this Yoast outdated then?
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boomergp08 Premium
Yoast IS outdated and that is why I have commented unfavorably on a few of these recent posts about switching from All-in-One to Yoast. Like Kyle says in his All-in-One training, websites using the AIO rank better.

Keyword density went out of style more than 5 years ago, Google has confimed this. But people still believe in it because of so much false info out there like Yoast that continues to get spread. No where does Kyle recommend it in the training.

But yes, keyword use should NOT be something that causes any anxiety, because you should only be writing your content for the reader and not for Google. When you start focusing too much attention on finding the absolute best keyword every single time, you just make it harder for yourself.
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AngelBcn Premium
Thanks for the detailed answer Boomer.
I like Yoast for other things besides keyword density.
It helped me fix some issues I had (beginners mistakes especially) but now I know what you need to do to get ranked I feel like I need it less than before.
Might switch back to All in one.
By keyword anxiety, I mean that you never know if your content is going to rank at all. I had some great keywords that never ranked and some other that ranked pretty good and that were less promising at first so you never know.
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StefanC Premium
This is One of the most important trainings here at WA! Thanks Robert!
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boomergp08 Premium
You are welcome Stefan. I am happy you felt that this was an important training because I believe it is for those who over-obsess on keywords.
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EFors Premium
Thanks for sharing.
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boomergp08 Premium
You are welcome Elma. It was my pleasure.
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johnwnewman Premium
Awesome Robert! Great training :-)
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boomergp08 Premium
Thanks John! I am happy you enjoyed it.
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ClareG Premium
Very helpful indeed. In my research I've seen so many sites that just use keyword stuffing instead of actual writing. I was worrying last night that I hadn't done enough with keywords and "optimising" them. Now that I read this, I realise it's much more important to write convincing articles than to just litter keywords everywhere in the faint hope that google will love them :) Thank you for sharing.
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boomergp08 Premium
You are welcome Clare. The problem is that many people put too much enphasis on their use of keywords when their emphasis should be on the message of their content. Google only cares about the same thing a reader will care about, the message.

Once you place the target keyword in the title, early in the first paragraph, and maybe one more time near the end of your content if it is long form content of 1500+ words, then that is all anyone really needs. By just writing natual from there, your content will more than likely generate LSI keyword synonyms.
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Yuko Premium
I have a question: When we add the main keywords as Alt tag to images, do Google count them as keywords within the content?

Let's say I have three images in my content and they all have the same Alt tags (the title of the blog). That's what I have been doing. Is it a bad practice?
Should I vary Alt tags for each image?

Thanks for the great tutorial Robert :)

Yuko
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boomergp08 Premium
No, those are not counted as content keywords. It is fine. I do exactly the same thing as you and Google has done nothing but raise my rankings.
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Yuko Premium
Ah, that's good to know. Thanks for your quick response :)
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boomergp08 Premium
You are welcome Yuko. Google only looks at what people will be reading within the content itself.

If they did consider the alt text I would be in trouble, because I nomally have 3 to 5 images per pasge or post all with the same keywod alt text.
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mijareze Premium
Very helpful! Thank you...
Ed
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boomergp08 Premium
You are welcome Ed.
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rossky Premium
Hello Robert,

"When our content is long form and contains long tail keywords, even if they are not your target keyword, Google will rank you higher, as long as your content reads and flows naturally."

That was the answer to the question I'd had for a very long time. Thank you.
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boomergp08 Premium
You are welcome Ross. I am very happy that I was able to answer your question.
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KuSo Premium
Thank you Rob for such good information. Appreciated. Tim
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boomergp08 Premium
You are welcome Tim. Glad you liked it.
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Grandma1945 Premium
The game you are referencing was called "telephone". People would sit in a circle and the first person would quickly whisper something into the ear of the person on their right. They in turn would whisper just as quickly what "they thought they heard" and then the process would continue until the final person would announce the conclusion. In 100% of the time the answer was grossly incorrect to the point of being ludicrous. I guess this should teach us something about repeating what we "think" we hear and then believe the ridiculous version that evolves from the chain. We need to all do our own homework and get our data direct from the source. Good post and very welcoming. Cheers.
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boomergp08 Premium
Ah yes, "telephone" it has been so long since I played that game and I think I do remember sitting in a circle. - I am happy to know that you found my training helpful.
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Grandma1945 Premium
Good stuff :-)
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boomergp08 Premium
Thanks!
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dunbar Premium
Hi Robert thanks for the content, I have never heard of the term natural writer before but it makes a lot of sense, thanks for sharing cheers Helen
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boomergp08 Premium
You are welcome Helen. It was my pleasure.
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Brookline Premium
Top training item Rob, and explains so well the fundamentals for writing effective content.
Thank you for sharing your wisdom in clear and understandable terms. ..... always appreciate and bookmark your training items for future study and reference.
Please continue as a master tutor
Best regards David
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boomergp08 Premium
You are welcome David. I am always happy to help out the community learn about things that will benefit their website creations.
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AMarra Premium
Another beauty Robert. Your pieces of training are always a welcome read and a great reminder to help keep me on track. I guess I will say it twice in one day.....Thank you again, Sir.

Andy
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boomergp08 Premium
Well I hate to sound like a skipping record/music CD but my parents taught me to be polite so I will say, as I always do, you are welcome Andy.
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rodeves Premium
This is a brilliant tutorial. Thank you.
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boomergp08 Premium
Thank you Rodney, happy you enjoyed it.
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BobnPeggySue Premium
Robert, I always excited to learn something valuable to my success anytime you post a new blog. Your information is always a great update to the training. Thanks for all you do.
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boomergp08 Premium
You are welcome Bob. I like contributing to the community by helping people understand issues I see that they seem to struggle with, especially if I have legitimate knowledge in it and it is not totally opinionated.
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2Al Premium
Robert, thank you for the training. These are very important info to keep in mind.
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boomergp08 Premium
You are welcome Alma. I am always happy to share the information.
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mshonhai Premium
Great stuff boomergp08. Everyday I learn something new from your blogs.
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boomergp08 Premium
Glad you liked it Nelson. The WA community is full of learning and once I learn something that works I like to share it.
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Profithog Premium
AWESOME info Boomer!
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boomergp08 Premium
Thank you Paul. Glad you liked it!
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HowardJaros Premium
Great info Robert! And yes, it works!!
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boomergp08 Premium
Thank you Howard. I know that ever since I heard Kyle in his training video on keywords explain, why you should just write naturally, I knew not having to worry so much about keywords all the time would make things easier.
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Ruthchicago Premium
Excellent tutorial Robert!
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boomergp08 Premium
You are welcome Ruth. I'm happy you enjoyed it!
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