I suppose you think that the business community is very hard to be a part of because you’re always competing and trying to outdo each other.

Believe it or not, business is not about that. In fact, business owners and marketers do it in a more classy and comfortable arena where they often work together to make their community work.

But no doubt about it, competition is present. And the best way to differentiate yourself from the rest is an analysis of what your competition is doing to become successful.

Here’s what you should know when spying for your marketing research in order for you to be competitive and even rise above the pack, you need to know your competition and what they’re doing to be different. When you do, you’ll surely be able to create tactics that will make you stand out and hence, make a difference in your market share: