Keyword & Industry research and the use of targeted keywords can almost be deemed as the most important aspect of any Pay-Per-Click (PPC) Internet Marketing campaign. If your keywords are not targeted and are not attracting the right type of traffic, you will not make sales. Additionally, if the keywords are targeted, but the industry is so competitive that you cannot get decent ad position for under $1.50, and then this is a problem as well. This tutorial is going to cover how to research keywords for an existing campaign, and how to find keywords that will open your eyes to new industries and opportunities.
When we create our keyword lists, we include both highly relevant keywords and keywords that are more broad in nature. By using the more broad keywords with the techniques you will learn in this tutorial you will be able to create highly relevant keywords, and find niche keywords that other advertisers are not aware of.