Overview

If you are doing any sort of Local SEO for clients or have an interest in doing Local SEO, then this tutorial is for you!

I am going to use Jaaxy for this tutorial, but the following Keyword Research Techniques can be implemented with any research tool.

Instructor

Jay is a online marketing consultant who specializes in Local SEO and Marketing.

Outline

  1. Let's See What's Out There
  2. Searching for Domain Names
  3. Where to Go From Here
  4. Next Steps


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WBuerger Premium
Great information again Jay thank you.
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Doneby35 Premium
Hey Jay,
This is great. Just what I needed to keep my creative juices flowing. Curious as to why you picked a keyword with a high QSR? Any thought?
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Mike-Writes Premium
Excellent training, Jay.
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BPerrodin Premium
What an amazing business opportunity!
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sarahfm Premium
Hi Jay

Can you still use the less than 100-100 ratio for keyword search when researching a niche or should we aim for high search volume and low competition? Is there a step by step beginner course you can recommend. I would really like to learn about this more,

Sarah
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seconds2work Premium
Ok, I'm starting to see a pattern here, I picked up a new idea here. Build a local directory and have them buy into it.

Thank you Jay
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sandrahering Premium
Great idea, thanks
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Ndstad81 Premium
Flowers seems to be a very popular subject when looking up keyword cities
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TommyK Premium
Thanks Jay, that was interesting and something else that i have learned here at WA.
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bjdluna Premium
I really like this idea. SEO is valuable to any company.
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SamiWilliams Premium
Thank you Jay for reminding us of the versatility of this tool.
Sami
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mjdimarco Premium
Great food for future action.
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mijareze Premium
Could be a good idea!
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AlexEvans Premium
Wow ,thankyou for this training , these are very good ideas that will we can build on .
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Darwyn Premium
Short and sweet training Jay. Very effective. Thank you.
Cheers
Darwyn
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Prestones Premium
Nice presentation Jay!

Kind of like a lite version of a Live Video Class ;)

Dennis
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mijareze Premium
Thank you.
Ed
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ELMOcat76 Premium
Hi Jay. I appreciate that as things change so quickly some tutorials become out of date & it's not possible to keep updating them all. So with that mind is this true now? - I thought I would copy & paste rather than type it all out -

2. Skip the Exact Match Domain Name
SEO pros know this one inside and out by now. If you're hoping your local business site is going to rank because your domain name matches the keyword people will be searching for, it doesn't work that way anymore. In fact, Google had an update specifically to fight this issue.

Using a good brand name for your domain is smart for more traditional marketing reasons, but it actually offers SEO benefits as well.

Here's why.

Google analyzes search behavior as a way to determine which sites are authoritative. With millions of people searching for "Amazon" every day, and clicking on the link to Amazon.com, Google knows these people aren't looking for info about a river in South America. If people search for a product name along with the word Amazon, you can bet a huge portion of the search results will be product listings on Amazon.com.

But what happens when you search for [ecommerce store]? Well, you get search results for places like Shopify.

Here's the thing. There are plenty of sites with the name "ecommerce" in the URL. Those sites aren't turning up on the front page of Google.

If you name your site after an already popular search phrase, Google will never be able to tell whether additional searches for the phrase are attributed to your business, or to a growing general interest in that phrase.

If, on the other hand, your domain name is uniquely branded, Google can attribute those searches to an interest in your brand, and it will likely give you a boost in the search results for several other queries as well, just like Shopify did in our little experiment.

You want to be Nike.com, not RunningShoes.biz.

On a related note, it's a bad idea to use your city name without the domain. Not only does it take users more time to type in the address, it also creates an obstacle to future growth if you ever decide to sell online to a global audience, or expand into new locations.
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momsonkay Premium
Thanks Elmo for this clarification. Very much articulated
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2Achieve Premium
Greetings Magistudios... this is my first attempt in the Classrooms... and I'm sorry I passed it by for so long. You have stimulated my brain and... made my day!! I can see how this is a very strong extra-income generator. Great Work on this - short and to the point. I definitely enjoyed it!! Thank you...
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rgblanchette Premium
You've given me a few ideas to run with. Thank you.
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TyCriss2013 Premium
That's really helpful. I appreciate the information. Simple but effective.
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Kimberlyn Premium
Awesome Content! Thank you
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gmca Premium
how much should i charge for a website that i ranked
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does ....org AND ....com are the same value for company prestige.? on my country ....com are more exclusive
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Dorris Premium
I like this technique, can it be used here in WA? I'm just seeing it, there must be more information somewhere on this site. thanks for sharing

Doris
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wendy h Premium
I like this technique, can it be used here in WA? I'm just seeing it, there must be more information somewhere on this site. thanks for sharing

Doris
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jpnetco Premium
Nice info Jay. I remember you mentioning that on your last wabinar, and I found that to be intriguing then as well. Especially like the where to go from here part.
Thanks for doing this.
P.S. What's happening the test site - Ear Force?
Johnney
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stonefielder Premium
Nice info Jay. I remember you mentioning that on your last wabinar, and I found that to be intriguing then as well. Especially like the where to go from here part.
Thanks for doing this.
P.S. What's happening the test site - Ear Force?
Johnney
Reply