5. They give a strong call-to-action NOW.

You can agree with me that these folks know that as soon as you change the channel, you're going to forget about their product, that is why they make it very urgent that you pick up the phone and call them now or visit their website and order. They usually say something like "If you call in the next 10 minutes you also get..." and they list a few great bonuses.

This isn't just specific to TV. Everyone would rather put off ANY decision these days, we're all so busy and overwhelmed!

Here I advise you to give people a good REASON to act NOW, whether it's a discount, a payment plan, a limited number of products or seats, a special bonus... I am sure you get the idea.

6. They sell on continuity.

What's "continuity"? it's when you make ONE sale that results in multiple charges over and over. For example, because my friends have been raving about Black Opal. Bare Minerals natural makeup, I recently ordered a kit from their infomercial. Now, every 2 months, I receive a fresh supply in the mail, and my card is charged again. I love it because I don't have to remember to reorder. They love it because they only had to make ONE sale, and how they've got me as a customer forever until I cancel!

Hear me now... continuity will change your life! Consider how you can use this principle in your business. Could you convert some of your current offerings into a monthly membership? Or instead of doing one-shot WEBINAR, why not creating an ongoing monthly program?

7. They repeat themselves. And repeat themselves.

By now you know that smart marketers know it takes an average of 9 TIMES for someone to see/hear your message BEFORE they will even consider purchasing! That goes for you too. So many of my clients complain that advertising doesn't work when they only ran one ad ONCE. Or published ONE newsletter and it didn't get them results.

Remember it's the ongoing exposure and repetition that breeds familiarity and trust with your prospects!

Don't get tired of repeating and do not become despair even because repetition is the mother of retention it will leads to more sales than you've ever imagined.

I thank you!