3. They use personalities.

I am sure you have seen that most successful infomercials now use celebrity guest hosts because they know that this gets people's attention more than practically anything out there. You can name them

Why not do the same in your marketing. I know that this can be hard for some newbie, but where there is a will there is always a way. If you cannot afford to hire a star, why not, make YOURSELF the celebrity... by sharing stories, being personal, and having fun with your market? to me this is even better

4.They give an irresistible offer.

It's rare these days to see an infomercial asking for you to pay for something in full. You'll mostly see things like "3 payments of $29.95" or "4 payments of $39.95 or start with $1.00 or free trial".

Why do you think so? Because people these days are always more concerned about cash flow than the total price. Believe me not, they'll even happily pay much MORE in the end in order to gain a lower monthly payment, that is what I have observed!

Youand I can do the same. Offer a payment plan for our products, courses, workshops, and coaching. You'll be AMAZED at the increased response, and I have just observed that it's easy to do with marketing-savvy shopping cart systems.