1. They grab your attention.

Have you seen that Infomercials air on the most challenging medium there is out there:

Television

When you are just a second away from your prospect clicking their remote to the next channel. That is when they do their best to get your attention right away and KEEP it for as long as possible. It happened to me many times

That's why infomercials give bold statements and emphasize how this doohickey will change your life.

This is how I would like you to do to also. How can you do this?

Easy! You should do this when framing your article by stop beating around the bush and make it clear to your prospects how your products and services will change *their* lives!

2. They give tons of real-life testimonials.

You have seen that TV infomercials have evolved greatly since years ago. It used to be one or two people talking to a camera for the entire time. These days most typical 30 minute spots are over 80% customer testimonials! And that's for good reason... they are the hands-down BEST way to gain instant credibility.

A great example is for one of those home exercise machines. I noticed years ago they just showed the super-ripped guy using it on the infomercial. Now they show that guy, PLUS dozens of before and after testimonials from real-life guys with beer bellies and real jobs who used the product with success. That was a great move on their part, because c'mon, I just can't believe that super-ripped guy got that hot looking using it just 30 minutes, 3 times a week!

How can we use this to our advantages?

I have just observed that sometimes we really do not do enough home work. If you want to build credibility you need to make sure that you add more value to your product or services by giving some real-life testimonials. This can start with you because for you to be able to market your product well you have to use it first.

Remember that you cannot give what you do not have. Having proven th beauty of using the service you will have more conviction to convince others to join or buy it. I have obeserve this with WA. Can you imagine convincing your friend to join WA if you are not a member of Wealthy Affiliate?

You won't be able to, so the same goes.