In this tutorial, I’ll show you local SEO tactics that will make your bricks & mortal entrepreneurial business more visible infinitely in SERPs.
What is Local Search Engine Optimization?
Local search engine optimization is the practice of optimizing your site to get ranked for searches with local intent and helping people in your locality find your local business.
A practical illustration of a search query with “Local intent” is “Business lawyer near my home”. These days, 46 percent of Google searches are found with local intent.
Why is Local SEO Crucial?
If you are operating a small business that delivers to a certain locality in some specific locations (e.g. web designer, wedding photographer, book printer) then local SEO is a significant part of your tactic for growing that business.
It considerably increases your online visibility in search results since fully-optimized local listings have preeminence over search engine listings.
This is a good review of local SEO. JAy did a webinar for SEO about a month ago where he covered Google my Business. I set it up after that webinar.
Using all the tools that we have available is just good sense. It is great that you are here to remind us of so many things.
Alex