No matter the size of your online business, a good website-one that is optimized for the search engines-can bring in new clients and keep your existing clients engaged in your business.

Keywords are the heart of your SEO strategy and should include individual words and phrases that your target clients would most likely use to locate your business. For example, if you’re a professional speaker and business consultant, your keywords might look like this:

Professional speaker in Los Angeles

Professional Speaker in California

Professional speaker leadership

Leadership consulting

Business consultant leadership

Leadership consultant LA

Leadership consulting California