No matter the size of your online business, a good website-one that is optimized for the search engines-can bring in new clients and keep your existing clients engaged in your business.

Search Engine Optimization is what you do to improve your website’s organic ranking with the search engines (Google, Yahoo, Bing, etc). Since around 70% of all the internet searches are conducted with Google, its’ a good idea to focus on how Google ranks your site.

Google uses complex algorithms to determine a website’s relevance and its ranking when a search is conducted.