The goal for every website owner should be to get in decent position on Google when someone searches for your services or products. When you search for just about anything on Google, you usually receive tens of thousands of results. Most people scan the top ten results on the first page, find what they need and/or move on.
If your site shows up on page 2 or longer, it’s going to be very difficult to get traffic to your site, but not impossible. SEO is a hotly contested topic. You could speak to ten different SEO consultants and get ten different recommended strategies. That is why you have to know the basics of SEO before you get into all that “fancy” jargon with people or SEO professionals about the subject.