Make Your Call to Action (CTAs) More Compelling
Having a compelling article is impressive. But what’s more impressive is when you finish off the article with a strong call to action.
Just as formats for writing job application letters are evolving, the same applies to formats for writing calls to action. So, they need updates. Now, what literally make the difference are the words we put in these write-ups.
In your call to action, you have to be creative and include compelling and convincing words. You also have to make your audience trust you and feel secure with the solution you provide in your content
Reframe Your Content and Make them Fascinating
Here is the part where you make problem-solving suggestions to your readers, and make them see how your content meets their needs.
Your content must be framed in a manner that can compel your readers. If it is compelling, then it is interesting, and that keeps your readers hooked to your writing because they want to see how you can meet their needs with your content.
Your readers are on a quest to seek knowledge and learn. So, you must make your writing worth their time.
Analyze the Top-Ranked Niche Related Pages
Already, you have pinpointed that you have a content issue, rather than a linking issue.
Now, check to see what the top-ranking pages are doing right. Then visit the pages manually and analyze the most significant points.
Check the Age of Your Page
Acquiring backlinks takes time for Google to understand where your page fits in the SERP. Normally, you should give your page around 6 to 12 months to rank before considering a major update.
I've done a few updates on content, thanks to the new AIO SEO plugin. The SEO ratings this plugin gives are most helpful. If your SEO rating is too low, these seem to me to be the ones to update.
That plugin has helped me improve my rankings by working to make sure I've made all the changes the plugin recommends.