My, that’s a pretty picture (8)
Think putting a picture on your web page is all you have to do? No way Jose. You have to put that picture to work if you want SEO friendly content.
Pictures are more important than meets the eye. For starters, there is this little thing called an “alt tag.” An alt tag is used to display alternative text of what the picture is about in case the picture doesn’t show up for some reason. Alt tags are also used for the blind. Blind people will use computers that read text out loud.
Don’t leave the alt tag box blank when you set up your picture. Search engines don’t like it if the alt tag is missing. Missing alt tags are not SEO friendly content.
Also, be sure the alt tag includes the keyword you are using for your article.
Okay, you put in the alt tag. Now you are done, right? Nope.
Search engines are looking for two things in order to give your web page more brownie points. One, is a link to another page on your website. Two, is a link to some outside “authoritative” source. Perhaps a reference supporting your content. I like to link my pictures to one of those two link requirements. The second link is within the body of my article or at the end of the article in a resource section.
Most people don’t know about this linking strategy. However, it is one of the keys I have discovered for making SEO friendly content.
Linda
Reply
That is one great piece of training. Your writing style is so easy to read. I agree wholeheartedly about Yoast SEO. I was using All-In-One but since changing to Yoast, I have gone through my website and worked to get those green buttons shining. I find it so helpful when I am writing a new post or review page.
Loved it. (never got bored once)
Duncan
My nice site is less than a year old, so not as "trusted" as yours, but it is already getting pages and articles that show up front and center on Google searches - and I credit that to having been schooled well on SEO practices. This training adds even more polish, and is much appreciated.
There are a lot of folks who don't know about the linking technique. I thought I had better get that information out there. One requirement for using this technique; don't beat my rank!
Later man. Peace.
What I was referring to in lesson 2 was the text in the article I'm writing. It has nothing to do with meta tags.
I'm running a sweepstakes website and my descriptions are less than 150 words. I started looking up those keywords and found them ranking in the top 5 in Google searches. So word count may be a relative thing.
Yoast really scolds me for writing less than the minimum 300 words though.
~Jan
