-Concreteness: There is something called the Curse of Knowledge. If you have ever been to a doctor, you know what I am talking about. It is the point when someone knows so much about a topic that it is impossible for other people to know what is he talking about. It is fairly easy when you are talking about something you know a lot, to start talking in abstract terms other people don’t understand. Don’t fall in this curse when you are writing your content. If people don’t understand you when you are talking, they would not only not share it, but they would leave your site. Try to speak in concrete terms that anybody could understand. Ask yourself when you read your content Would I had understood it if I knew nothing about this theme?. You could even give it to someone that knows nothing about it and ask them What have you not understand?.

Also, you have to know your audience, if you are writing to an expert audience don’t use to simple language.

-Credibility: Earning credibility is hard when you are starting off, but you can do it by some methods:

-Citing an authority in the field if you can

-Statistics: obviously being able to provide numbers make you seem more professional but don’t become too scientific. A whole bunch of numbers bored people, you need to make those statistics clearer. Tell a story with the statistic, show them an example, find a way to make the statistics more comprehensible.

-Details: they help credibility, unconsciously we give more power to a story with some details, not too much don’t derail from your message, but a few details make it seem more believable. Psychologist even found that details help even when they are not related to the core message. These researchers gave to arguments to two groups of people, and they found the message had more effect when it contained a detail not related to the core argument.