When you write your headlines, it is important to remember how the search engines operate. Headlines are one of the most important SEO elements because they appear in browsers, SERPS (search engine results pages), and external websites.


Search engines need to be able to find your content, assess its importance, and rank it so that readers can find it. For this reason, your headlines need to be clear, accurate and as specific as possible.

Your headline must include searchable keywords. The keywords you use help the search engines to rank your page. They help your target audience to find the posts that address the exact keywords they typed into Google search. The keywords in your title tag are highlighted in the search results if the user types them in. For example, if I type in 'click-through rate', this is what I see.

Never create awkward sounding headlines just to incorporate your keywords.
Say, for example, your keyword is ‘social media marketing’. It helps to take a look at clickable headlines others are using. I went to Pinterest, typed in 'social media marketing' and found hundreds of headlines using this keyword.

7 WAYS TO TRACK YOUR SOCIAL MEDIA MARKETING ACTIVITIES

TOP 10 MISTAKES IN SOCIAL MEDIA MARKETING

SOCIAL MEDIA MARKETING
TOOLS RECOMMENDED BY THE PROS

5 SOCIAL MEDIA MARKETING TRENDS FOR 2016.

Notice that the bottom two have the keyword at the front which is the best position for it if you can incorporate it naturally. I wanted to write about social media marketing for beginners, so I came up with this:

10 SOCIAL MEDIA MARKETING TIPS FOR BEGINNERS

You can do the same on any popular platform, like Buzzfeed or Reddit and come up with thousands of examples.

You do not have to be a creative genius to come up with clickable and keyword rich headlines. There is no law against creatively adapting what others are doing.









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sasselin Premium
Great training!
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johnwnewman Premium
Excellent! Vey helpful!
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doggietime Premium
Thanks a bunch for the information!
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Ericabried Premium
My pleasure!
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SZev Premium
Thanks for creating this Erica - great stuff!
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Ericabried Premium
Thank you!
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KatieMac Premium
Great tutorial thank you seems there is always more to learn
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Ericabried Premium
It never stops!
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KatieMac Premium
your right about that least no one can say it is a boring job eh
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AlexEvans Premium
Hi Erica thank you for creating and sharing this tutorial, very helpful. Much appreciated.
Alexander
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ConeyM Premium
Thanks for the tutorial. Great info to follow.
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Loes Premium
There is something not quite right with your training, it doesn't have a second page
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Ericabried Premium
Thanks Loes, will check it out now!
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Ericabried Premium
When I look all the pages are there! Page 1 is why important to search engines, Page 2 is why important to readers. What am I missing? My first tutorial so I'm a little nervous!
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Loes Premium
Yes, now it's working, it said by page 2 oeps this tutorial doesn't exist
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Loes Premium
Don't be nervous, we've got your back:))
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Ericabried Premium
Thanks so much Loes!
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