Starting with the headline of your content, measure the keyword size that you are targeting to use. It should not be too short neither should it be too long.
When writing content we want to develop a content that is about 2000 words or more to rank very well in the search engines. If you write a content with words between 300 and five hundred and you are competing with another writer with a loaded content, you might not get good traffic compared to the later.
Try to do some research before you are ready to write. Aim for a content that has between 100 to 2000 words to rank well. It should also have some message that is specific to that headline so that you do not wonder out of topic with a sizeable content.
The advert should not be too much on your side bars and between your content, use the required number. Same case applies to images and affiliate links, since you will be penalized for that if you use a lot of links.
The consistency of your content development should follow a specific pattern, if you have to write twice weekly, follow your pattern content generating equal through out, keeping your traffic growing each week.
As of the quote too much of something is poisonous, do not poison your content measure your ingredients well.