Use it as a tool to help you make decisions about your business - from which companies you partner with, to which products you design, and. how you communicate with your clients.
And last but not least, your mission needs to pass the tee-shirt test. Yes, your mission needs to be so concise and clear that you could literally print it on a tee-shirt and potential clients would "get it".
What is the purpose of Your Business?
What are the values of your management team?
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pablocortina
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The mission statement is your company's fingerprint. It's unique and belongs to you exclusively so your company can be readily identified
MKearns
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Thank you for this clarifying information Davida! After you accomplish your mission you can view the way forward! Mission vs vision statement