Use it as a tool to help you make decisions about your business - from which companies you partner with, to which products you design, and. how you communicate with your clients.

And last but not least, your mission needs to pass the tee-shirt test. Yes, your mission needs to be so concise and clear that you could literally print it on a tee-shirt and potential clients would "get it".

What is the purpose of Your Business?

What are the values of your management team?




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Carol46 Premium
Thank you, Davida this is something I need to look at :)
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Loes Premium
Thank you,Davida, I have to think over my mission statements
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pablocortina Premium
The mission statement is your company's fingerprint. It's unique and belongs to you exclusively so your company can be readily identified
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Aobasesan Premium
Graet post. Thank you for sharing.
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MKearns Premium
Thank you for this clarifying information Davida! After you accomplish your mission you can view the way forward!
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