Search engines may modify your description or even shorten it when it’s too long. It is advisable to write your titles with the appropriate keywords that relate to what you’re offering. This helps optimize it, so when people are reading through, they’re more likely to click on it. It also makes search engines rank you higher as they scan through.
Title tags and Meta descriptions that are well optimized can help increase your click-through rate from searches. It can also help improve your ranking and get you more traffic from organic search.
Meta tags work as content descriptors and help search engines determine what’s on a web page. They exist at the HTML level, usually at the head of a page. They are only visible to search engines and people who know where to look for them.
Meta tags help search engines understand what data is inside your landing page, and to know whether the content matches user intent.
Page titles are one of the most important SEO elements on any page of your website. So, what are page titles and Meta descriptions?
Page Titles
When you’re navigating on a website, you’ll see the title of the page in the tab of your web browser. That is usually the page title. Likewise, when you’re on Google and you see a big link colored in blue, it is the page title.
Usually, the blue link turns purple when you click on it. It specifies the title of a web page and it displays as a clickable headline.
Just in the nick of time. Thank you for your helpful tutorial.
I'm just in the process of rethinking my method of writing meta descriptions for future reviews so I'm very happy I got to read this.
Regards,
Monica