Video marketing is fast becoming a trend as ad marketers consider it a more convenient way of marketing products and services. A lot of people have shown preferences for what their eyes can take in and their minds can absorb immediately.

So they prefer watching videos to reading what is written about a product. Also, they believe watching videos takes less of their time than reading some content. In addition, many people find it easier to understand and assimilate than written content.

And when people view video content, they tend to remember it for a longer time than if they had read it as text. 10% of people are noted to remember the content that they read after three days and if it is a video with textual information added to it, the number can be as high as 65%.

Using videos in your emails has shown a 200-300% conversion increase in click-through rates. This has led to many B2B companies leveraging on opportunities offered by video advertising to increase their sales and earn high returns on their investments.

Video marketing can occur along every step of the marketing process. For instance, you could have a video that gives your audience an overview of the brand you are marketing as the first step of your video marketing.

Next, you can create a sales video through which you can show your customers what they stand to gain from patronizing your product, after which you can create videos tailored to meet the needs of a particular class of customers you have identified through the leads you got. And you can directly reach out to those customers through their emails as you begin to personalize your relationships with them.

Another video can show testimonies of customers who have purchased your brand and what they have benefited from it. And yet another video or webinar should show appreciation for patronage and other benefits they can get for doing more business with you.

When you create different types of videos, your customers are encouraged as they make purchasing decisions. But how do you decide on what types of videos to create for your funnel?



Join the Discussion
Write something…
Recent messages
Parameter Premium
Hello Israel,

Thank you for highlighting these various types of video content, you just shed great light on one of those things I have been working on for my blog.

Ayodeji
Reply
Israel17 Premium
You're most welcome, Ayodeji! Video marketing has become the order of the way in the world of digital marketing and by 2021, it's going to take a larger percentage of the ranking power.

Israel Olatunji
Reply
lorilee3 Premium
Hi, I have read your articles. Thanks. I suggest you put some of training links in your courses, like how to make a good video, the detail suggestions, what kind of material need to be prepared for making an effective video etc , maybe it will become more helpful. best wish.
Reply
Israel17 Premium
Exactly what I was doing recently and will continue doing henceforth. Thanks for suggesting it! Much appreciated!

Israel Olatunji
Reply
Paul2012 Premium
Hey Israel, here you go again! Video marketing is Key to Online Marketing and without it, ranking becomes so difficult.

Paul
Reply
Israel17 Premium
Thanks again, Paul! Without adding videos to your digital marketing activities, it's difficult now to make it to the top of the PageRank. More credits are now assigned to videos than content. Thanks for your contributions so far!

Israel Olatunji
Reply
Paul2012 Premium
I agree with you on video marketing, Israel! I will try and improve in this area too. Thanks again!

Paul
Reply
Israel17 Premium
That's great to know, Paul! I can see you're determined to build a business online! Keep on keeping on!.

Israel Olatunji
Reply
emimos12 Premium
Excellent training, video marketing is now the trending means of advertising product and service. It gives a huge traffic return. Thank you for this post.
Reply
Israel17 Premium
That's awesome to know, emimos! When it comes to extending your market reach to potential audiences, video marketing is instrumental. Thanks for stopping by!

Israel Olatunji
Reply
Israel17 Premium
Hey emimos, you can get access to some video editing tools without spending a dime. Use the Google Search wisely. You'll surely find a good number of these tools.

Israel Olatunji
Reply
Chandra12419 Premium
Very insightful.
Reply
Israel17 Premium
Glad you found this training insightful, Chandra! Much appreciated! You can explore video marketing to increase your prospects and sell more.

Israel Olatunji
Reply
Top