This is very useful if you have something that they can use immediately. For example, if you own a local eatery, then you can refer them to a link that takes them to your menu items and your special offers for the day.

If you are promoting something online, you can forward them to your value page that gives them free information about a key piece of information they are looking for at the moment.

When you use twitter this way, it can bring about significant results especially when you are reaching the right laser targeted audience.