How to Use Twitter for Social Media Marketing
PAGE 1 – What is Twitter and what is a Hashtag
PAGE 2 – How to construct a 140 character tweet UPDATE, It is now 280
PAGE 3 – How to make your tweets more visually engaging
PAGE 4 – How to find hashtags to use in your tweets
PAGE 5 – How to use Notifications & Direct Messages
PAGE 6 – Using your Twitter Account Profile effectively
In this training I will be explaining and showing you how to use Twitter for Social Media Marketing. Instead of cramming in all of the information for all of the social media networks I use into one training tutorial, I am going to do a tutorial on only one social media network at a time. Seeing how they all have something unique about them, this seems like the smartest way to teach you how to use them.
WHAT IS TWITTER
Every social media network is different in some form but Twitter is different than most in how it is structured. Twitter is a unique social media network in that it is more of a chronological crawl of information posts known as tweets. These tweets are unique in that they cannot be any longer than 140 characters in length. UPDATE - On November 7, 2017, Twitter doubled the character count to 280 characters max.
Many people when first starting on Twitter wonder, how the heck am I going to express myself in such as short amount of space? I know that is what I wondered when I started my Twitter account, but now it is not a problem for me anymore. Hopefully by the end of this tutorial it will be a little easier for you too.
WHAT IS A HASHTAG?
Another unique feature of Twitter is the use of what are called Hashtags. These are essentially a form of keywords that people will use to drive attention to their tweets. Just like you would use keywords in your website content to gain better search engine rankings, you would do the same with hashtags to draw more attention to your tweets.
However a hashtag is all one word, no matter how many words it is, and it is proceeded by the # symbol. For example, the keyword or hashtag of “Work from Home” would look like #workfromhome. So if someone comes to Twitter, or even Google, and does a search for #workfromhome, they will get a listing of all tweets that have that hashtag.
NEXT UP = How and where to create/post your tweets.