PAGE 1 – What is Twitter and what is a Hashtag

PAGE 2 – How to construct a 140 character tweet

PAGE 3 – How to make your tweets more visually engaging

PAGE 4 – How to find hashtags to use in your tweets

PAGE 5 – How to use Notifications & Direct Messages

PAGE 6 – Using your Twitter Account Profile effectively


In this training I will be explaining and showing you how to use Twitter for Social Media Marketing. Instead of cramming in all of the information for all of the social media networks I use into one training tutorial, I am going to do a tutorial on only one social media network at a time. Seeing how they all have something unique about them, this seems like the smartest way to teach you how to use them.

WHAT IS TWITTER

Every social media network is different in some form but Twitter is different than most in how it is structured. Twitter is a unique social media network in that it is more of a chronological crawl of information posts known as tweets. These tweets are unique in that they cannot be any longer than 140 characters in length.

Many people when first starting on Twitter wonder, how the heck am I going to express myself in such as short amount of space? I know that is what I wondered when I started my Twitter account, but now it is not a problem for me anymore. Hopefully by the end of this tutorial it will be a little easier for you too.

WHAT IS A HASHTAG?

Another unique feature of Twitter is the use of what are called Hashtags. These are essentially a form of keywords that people will use to drive attention to their tweets. Just like you would use keywords in your website content to gain better search engine rankings, you would do the same with hashtags to draw more attention to your tweets.

However a hashtag is all one word, no matter how many words it is, and it is proceeded by the # symbol. For example, the keyword or hashtag of “Work from Home” would look like #workfromhome. So if someone comes to Twitter, or even Google, and does a search for #workfromhome, they will get a listing of all tweets that have that hashtag.

NEXT UP = How and where to create/post your tweets.



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Cindy624 Premium
Hi Robert,
(cue heavenly music-clouds are parting) By george, I think I finally get twitter land! Thanks to you! Another great training. One question - I'm promoting WA to mostly working Mom's and Dad's. But within my website, I also write inspirational content. I want to promote a post about "bullying". Which twitter group would be best - a business related group or a no bullying group?

Thank you again for another great training!
Cindy
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boomergp08 Premium
Seeing how there aren't any "Groups" in Twitter, just promote your website as you would normally do.

However on sites like Google+ and Facebook, which do have "Groups & Communities" I would probably post a bullying post in a bullying group and all other posts in a relevant group.
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Cindy624 Premium
Makes sense. Thanks for taking the time to help!

Cindy
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boomergp08 Premium
You are welcome Cindy.
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Osteo Premium
Hi Robert I took on board your training about twitter. I have been twittering using WA stuff that I can post using Google short links plus some visuals. I have had some response, people responding to my invites. Is there a way to find out the links to responses apart from asking them?
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boomergp08 Premium
The only real way is to create a custom WA link with a tracking code in it and share that link, or others with the tracking code. This way you can see them show up in your WA Referral Entrance Details, on your WA Affiliate Program Stats screen. I discuss how here.
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Osteo Premium
Thanks Robert that's very useful. Best wishes Trevor
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HPearson Premium
Hi Robert, just went back over this training to re-fresh! I was looking at my notifications (which to be honest, I've usually ignored, but won't anymore!!). Anyway, next to the person's name is a mention of what they have done i.e. retweeted, followed, favourite... But I have notifications from this one person, but there is no indication what they did with the tweets. Is there a way to tell? Thanks, Hindy
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boomergp08 Premium
Oh no, you NEVER want to ignore your notifications! They are essential to your marketing efforts.

What does it actually say? Can you take a screen shot and post it here? It could be a variety of things.
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HPearson Premium
Hi Robert, here's the screenshot.
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boomergp08 Premium
She is replying to your tweet and asking you questions. You need to give her an answer.
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HPearson Premium
She's not. Those are the titles of my posts, but without question marks.
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boomergp08 Premium
Oh, it looks like she was just repeating your links which is different than retweeting. Notice she used your twitter user handle in the tweet.

Why she did that? I have no idea. Doing a search for her I found that she is a new member to Twitter and possibly is not familiar with what she is doing. So I would just ignore it.
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HPearson Premium
Thank you for your efforts. Very kind of you. Have a good evening.
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boomergp08 Premium
You are welcome
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CristinaMM Premium
Hello Robert,

Thank you so much for this great training about Twitter! You explained everything so well and in a very easy way. I understand much better now how is with all those hashtags. Yesterday I set up my social media accounts and I was looking for some good training to understand better how social media works for a website. I am going to check your Pinterest training as well. Thank you!!!

All the best,
Cristina
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boomergp08 Premium
You are welcome Cristina. I hope the training is helpful. I also have one on Google+ and will do one on Facebook soon.
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CristinaMM Premium
That's great!!! Thank you so much Robert :)
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boomergp08 Premium
You are welcome.
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AK007 Premium
Great tutorial Robert, and it's very helpful. I started my Twitter account just a few weeks ago and yes I'm a complete and total newbie in this field. So my questions are: how and where do I find my relevant target audience? And two: how many people is it recommended to follow and how many people need to follow me in order for my website to be seen and noticed? Thanks. /Alexander.
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boomergp08 Premium
Thank you.

The answer to the last question is simple, as many as you can, at least 500. That's about the amount I had when I started noticing some traffic changes. Plus you have to engage in social media marketing every day or every other day.

As for question one you have to search them by using hashtags. Search your targeted hashtag or keyword and see who has tweeted using that hashtag or keyword, then follow the people that seem to be those you want to follow you. Favorite and even retweet their tweets. If they notice they may follow you back, some will actually follow you based on your tweets.
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boomergp08 Premium
One other thing I forgot to mention in regards to your last question, and you may know this already but I will inform you just to make sure.

NEVER buy followers to your Twitter account, or any social media account for that matter. Even if they claim they are targeted followers, never do it! This also goes for "Likes" and "Favorites" because anything you buy is not real quality people and it will hurt your Google rankings.
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AK007 Premium
Thank you Robert. You're the best.
/Alexander
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boomergp08 Premium
You are welcome Alexander. It was my pleasure.
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Geoff-n-Jane Premium
Hi Robert,
I have re-read your social media tutorials a couple of times and each time I pick up some more tips, Thank you.

1) I've seen that we can pin a tweet to the top of our profile.
What does this mean? Is it the background space behind the profile picture?

It says though, if we pin a tweet to the top of our profile, "this will replace any previously pinned tweet - are you sure?"

2) If this is the case, why would you retweet a tweet for it to be replaced?

Also, whenever we tweet a blog from our website, it quickly gets surpassed by other tweets, and before you know it, it's way down at the bottom where people will no-longer scroll down to.
3) How can we keep ALL our posts/tweets at the top?
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boomergp08 Premium
As for questions 1 and 2, I do not know what you are talking about. I have never seen something like that before.

As for 3, you cannot do this on the home feed. You only have control of your own profile feed.
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Rlchard Premium
I really enjoyed your training on twitter I can basically run with it now that I've read it. #twittertraining. thank you. I have one question, is it a good idea to have a twitter a account just for advertising like Facebook? or is it better to have a yourself as the profile what's your views on that?
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boomergp08 Premium
I have only one account as myself. It makes things so much simpler.
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Rlchard Premium
Cool thx I'm just going to stick with my one profile. Theirs some many to keep track of as is.
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Alan Hocking Premium
Great tutorial Robert thanks.

I'm just getting into SMM and focusing on Twitter and G+ for the moment.

In your personal opinion/experience (as I know you also use both of them) which one gives you the best results regarding traffic to your site and conversions?

Thanks in advance

Alan
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boomergp08 Premium
Thank you Alan!

I believe that they are pretty much tied. G+ brings me more traffic but I get more conversions from Twitter.
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Alan Hocking Premium
Thanks for the feedback Robert I'm finding that Twitter has the edge slightly for me but I have a lot more followers on Twitter and I've been on Twitter longer so that could be the reason.
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boomergp08 Premium
Yes. Longevity would seem to be the most logical reason for that to happen. As time goes by and the more followers you gain, the better your chances of picking up more traffic and conversions.
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athonx14 Premium
Thanks boomer,
Once again the community has proven valuable for me.
I'm really impress with your tutorial. I have done a couple of tweets on twitter but I didn't know what I was doing. You have cleared up a lot of confusion for me.
Your tutorial was very clear and informative; now I will have a lot more confidence when I post.
Excellent tutorial,
Eric
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boomergp08 Premium
Thank you Eric. I am happy you liked it and I tried to make it as simple as I could so everyone would understand that Twitter isn't really as hard as people make it out to be.
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LucindaF Premium
Thanks again Robert for your great training. I have never used social media until now and am gradually getting the hang of it. This is great to help me with Twitter. I look forward to seeing your training on the other ones too - some I have never even heard of until recently!!!
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boomergp08 Premium
You are welcome Lucinda. I am happy that my training on the use of Twitter has been helpful to you. I wanted to make this training as clear and easy to understand as possible for those who are new to social media.

Being that it is important to use social media to advance the traffic and rankings of our websites, I will eventually be doing more training on the other social media networks as well.
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LucindaF Premium
Good. Will look forward to it.
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Prestones Premium
I have a quick question for you Robert - if your time permits.

When I did the Google search for #workfromhome and links to your content came up in positions 6 and 7, I noticed that your picture was adjacent to those search results. I thought Google Authorship was gone though. How did you manage to include an Authorship picture?

Thanks!

Dennis
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boomergp08 Premium
Yes Google Authorship is gone but not Author Rank and Google still wants to know who belongs to which website so that they can better rank you. This is why it is still important to set up a connection between your website and Google+.

Those images you are seeing are from two different Google+ posts of my website in which I used the hashtag #workfromhome. Being that my website is associated with my Google+ profile and I am the author it will show my Google+ profile image next to my links.
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DaveSw Premium
Good Info! Thanks and yet another way to introduce yourself to prospective leads! I will definitely be linking all my sites to my Google + page (Have done so with a couple to now)...Cheers!
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boomergp08 Premium
As I said above, it is still necessary to connect your website to Google+ and you do this within the training where Kyle instructs us to set up Google Authorship.

Though Google Authorship is dead the process of setting it up is actually the same as connecting your website to Google+. Authorship was only an option of website to Google+ connectivity.
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FHagstrom Premium
Robert, Thanks for another great training. I am definitely a social media newb and have been stumbling around trying to figure out how to use it properly.
This training was a big help for me and, to be immortalized on page 5 of one of your trainings is also an honor!
Can't wait for your training of Facebook as, I have absolutely no idea what to do there which is odd because, according to my Google Analytics, I receive more traffic from there than any of my other social media but, It is the one I use the least
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boomergp08 Premium
You are welcome Forrest. I figured you would probably like being seen in the image by all current and future WA members who read the training. :)

I'm happy you enjoyed the training and I will eventually be doing a training for both Facebook and Google+ in the near future.
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ClydeB Premium
Robert you killed this! Excellent work! You can take the amount of what I know about twitter and put it in the palm of your hand, but after reading this you may need a truck! Great teaching here Robert and very effective use of visuals and screenshots to reinforce the salient points
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boomergp08 Premium
Awesome! Thanks Clyde. I am happy that my training tutorial has helped you to better understand the workings of Twitter and I hope it will help you in your future social media marketing endeavors.
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ClydeB Premium
It certainly will Robert! Thanks again!
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SarahAnt Premium
Such an important post. Have kept this to look at later as I'm in the middle of implementing something else. And I definitely want to come back to this. I've never quite "got" the appeal of Twitter but I know I need to be proficient in it as other do see the appeal (my husband included - he refuses to use Facebook but loves Twitter!) thanks for this. It's started to look at early next week. Sarah
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boomergp08 Premium
Though I do not refuse to use Facebook, I do agree with your husband in that I would rather use Twitter over Facebook. And now that Twitter and Google have partnered, in that Twitter tweets are now being indexed into Google, it gives further reach for those who use Twitter for social media marketing than those who use any other social media network.
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SarahAnt Premium
Yes, I momentarily forgot about the fact that Twitter is now a Google product. Time to get tweeting! Facebook is easy for me to implement anyhow as I'm knowledgeable about it. I have got that set-up more or less and so not much to do. But need to spend a bit more time figuring out Twitter. As you can see, I can be rather verbose, so 140 characters is a tough call for me!!
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boomergp08 Premium
Yes, 140 characters is intimidating, especially for those of us that love to talk and have much to say. But once you start doing it, it becomes simpler and because it is short and to the point, more people tend to react to it more than a longer post from Facebook or Google+
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SarahAnt Premium
Well I will look forward to cominf back to this training in a few days time.
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