How to Use Pinterest Analytics
Now that you understand what the terms mean on your Pinterest Analytics dashboard and what your KPIs are, you can use the data in Pinterest Analytics to improve your marketing efforts. The first thing to look at is your top 5 boards based on the last 30 days. You can find this information under the profile section of Pinterest Analytics.
Because these top 5 boards are getting the most results for your business Pinterest, you should add new pins to those boards over the next month. Pick a specific number of pins you will add to each top 5 board for the next month. Currently, I decided to add 10 pins to each of my top 5 boards. These pins can be repins and I will spread them out over the month instead of pinning them all in one day.
Under the Pinterest profile page of your analytics, you will notice the menu bar includes impressions, repins, clicks, and all-time. Under each section, you will find a top 5 boards based on that metric. How do you know which top 5 to go by? As discussed on page 1 of this training, your KPI! If repins are the most important indicator of your success, then use the top 5 boards based on number of repins instead of the one found on the impressions tab.