How to Use Pinterest Analytics
A KPI (key performance indicator) is a metric used to determine your marketing success. Possible KPIs are repins, clicks, impressions, and followers. The most important KPI for your Pinterest marketing at a point in time depends on your primary goal.
For example, if you think increasing the number of your followers is the most important task for your Pinterest, then follower count would be your #1 KPI. As time goes on, your KPI may change based on the needs of your business. Your KPI will also help determine what actions you need to take to grow your Pinterest account.
Potential KPIs on Pinterest:
What about likes? I didn't includelikes because Pinterest doesn't show data for that metric in theiranalytics. Pinterest doesn't have a section that tracks followseither, but follower increase is easy to keep track of on your own.