A Guide to Making Sense of Your Pinterest Analytics

When you're new to online marketing, you are often scared off the first time you look at your Google Analytics page. Although the Pinterest Analytics page is less frightening than Google's as there isn't so much going on, you're still probably a bit confused on how to make sense of the valuable information recorded there.

The problem with being intimidated by analytics is you neglect an important aspect of growing your online business. This training tutorial on how to use Pinterest Analytics aims to easily explain the metrics found in the tool and offer ideas on how to make use of the data. Don't fret if you have a personal Pinterest account, you can turn it into a business account.

To see your Pinterest Analytics, you must verify your website. Here's instructions on how to do so if you haven't already: https://business.pinterest.com/en/confirm-your-website