1. Market to Influencers
Influencers have the potential to influence buying decisions through their authority, knowledge, relationships, and connections with their followers. This means that followers are more likely to pay attention if they speak highly of a product.
It pays to be an influencer marketer. Mediakix found that 89% of marketers think influencer marketing can be a good strategy for promoting products. 89% believe that the ROI of influencer marketing is equal to or better than other marketing channels.
Remember that influencers are professionals. Treat them accordingly. Respect their expertise and pay them on time. Give them creative input to the campaign. You can use an email outreach tool to communicate with influencers.
You should ensure that influencers are an authority in the niche you choose to tap into for your next campaign. Look for influencers who sell healthy food to fitness buffs. Their followers will likely be into healthy eating.
It is vital to ensure their audience aligns with yours. If you want to attract younger women interested in staying healthy, don’t partner with influencers whose primary target audience is women over 70.
I see you've mentioned creating short videos. What is the time frame view for such videos as recommended on IG?
I've read somewhere that if you go over a certain length with a video, it wouldn't play when clicked to see it. What video length do you use for yourself? Thanks.