4. Share Brand Updates
Instagram Stories are great to share brand updates. Have a brand new product to share? You can tell your followers about it by using Stories. You can create a series of photos or a short, creative video.
Instagram Stories can help you make your brand's news exciting. Your followers will instantly know what exciting new things are coming up and when.
5. Inspire Mystery
Effective communication requires being careful not to give too much or too few details. Don't give away too much information lest you not create the mystery you desire. If you give too little, your viewers won't be interested enough to watch your Stories.
Instagram Stories' temporary nature makes them great for creating mystery. This is where you announce a new product or an exciting development but keep it secret.
This works because it leaves your followers curious and eager to learn more. This makes them more likely to like your page, subscribe to your newsletter, and visit your website to find out more.
I see you've mentioned creating short videos. What is the time frame view for such videos as recommended on IG?
I've read somewhere that if you go over a certain length with a video, it wouldn't play when clicked to see it. What video length do you use for yourself? Thanks.