Stories Sell!

It's now easier than ever for entrepreneurs and business managers to reach potential clients in the digitalized world. Today we will be focusing on Instagram Stories as a digital marketing channel. Ecommerce store owners and bloggers can't wait to get leads. Reaching out to potential customers is key to your success.

You should also promote your business through multiple channels. Your store will perform better if your promotions are effective.

Let's get started.

Instagram Stories for Ecommerce

Instagram Stories have a vast reach. Stories appear at the top of Instagram users' feeds. This means that your Stories will appear first when users log in to Instagram. You have prime promotion real estate!

Each Story runs for only fifteen seconds and disappears after 24hrs. You can create stories via the Instagram app or upload them directly from your camera roll.

Instagram Stories is a fantastic feature that both brands and store owners can use for promoting their products. You can describe an Instagram Story as a collection of photos or videos.

Instagram Stories is a great way to express yourself. You can make doodles or add text to your photos and videos. Instagram Stories are also great because people can use them as a temporary feature.

You can use it as a way to highlight the fear or to miss out (FOMO) to motivate potential customers. You can also create mystery to make potential customers curious about your brand.



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muslimah Premium
Great ideas here.
Thank you, Lily.
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Aussiemuso Premium Plus
So pleased to hear that Muslimah.

Lily
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JackMata1 Premium
Hi Lily, thanks for sharing.
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Aussiemuso Premium Plus
You are welcome, Jack.
Lily
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LettyBess Premium
Thank you for sharing. Valuable tips.
I'm not active on Instagram.
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Aussiemuso Premium Plus
Maybe in the future.
Lily
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LettyBess Premium
I hope so.
Have a great weekend.
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Aussiemuso Premium Plus
You too.
Lily
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ClaudiaDich1 Premium
Hello. Thanks for your tips. I try posting my website in instagram but after I post it you couldn't click into my website. Why is that? Istbere another way to post it.so.people.can click onto my website?
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AbieAJ Premium Plus
Hi

You can add your website in your Instagram profile settings. You'd find space to add it, and when folks click it they are able to reach out.

Hope this helps.
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Aussiemuso Premium Plus
Thanks, Abie. Just having a break today.

Lily
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AbieAJ Premium Plus
You're very welcome, Lily.
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ClaudiaDich1 Premium
Ok. Thank you Abie. I'll do it in a bit.👍👌
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AbieAJ Premium Plus
You're very welcome.
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BrightSales Premium
I am familiar with most of the lessons in this blog of yours, friend. I appreciate this.

I see you've mentioned creating short videos. What is the time frame view for such videos as recommended on IG?

I've read somewhere that if you go over a certain length with a video, it wouldn't play when clicked to see it. What video length do you use for yourself? Thanks.
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Aussiemuso Premium Plus
There is a 60 second limit on Instagram videos. Although you can do 2 and 3-minute videos but there are a few tricks to get them to show.

Lily
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BrightSales Premium
Thanks. I appreciate your help. All the best!
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