How to Use Facebook for Social Media Marketing - What I Do
PAGE 1 – Why I Prefer Facebook Groups Over Pages
PAGE 2 – Finding & Managing Facebook Groups
PAGE 3 – Best Way to Promote in Groups
PAGE 4 – Second Best Way to Promote in Groups
PAGE 5 – Third and Easiest Way to Promote in Groups
When I started doing social media marketing with Facebook I wanted to know how to use Facebook to promote my business. At first I thought of doing a Facebook Page for my website business, but frankly I did not see the benefit in creating one. I did not see how it would help in getting quick leads.
Between the set up and the posting of content and links, if you do not have a huge following, no one in your target audience is going to see it. I always get people asking me to “Like” their Facebook page. Likes do not convert into sales! And when you look at many of these pages there is hardly any interactions.
I needed to find a better and quicker way to get results. I then remembered what helped me a lot on Google+ (Communities), so I went searching for the Facebook equivalent. That is when I discovered Facebook Groups. Interesting, but would it give quicker results? So like most things I dove in and tried it.
FINDING FACEBOOK GROUPS
To find Facebook Groups in your niche you want to use the Search Bar in the upper left corner of the screen. As you can see in the image above I started to do my search for people into Natural Health & Wellness. I started by typing “Natural Health” and got 3 groups. I am not interested in pages or websites, so I continue my search by adding the symbol “&” which then gives me other results.
As you can see in the image above, I still have 2 of the 3 groups from the top image, but now another group has been added to the list. You will want to continue searching for groups that would be great for sharing your website links. Make sure to click on the groups that interest you and read their posting rules.
When viewing the groups you are thinking of joining, you may see them say either “Public” “Closed” or “Secret” Group. If you are wondering what that is, here is a quick explanation.
- PUBLIC = Anyone can join or be added / invited by a member
- CLOSED = Anyone can ask to join or be added / invited by a member
- SECRET = New members must be added / invited by a member