4 - Take Your Customer Service a Notch Higher

It is enough for your customers to perceive your brand as one that is quick to respond, even though this is a good place to be. You can gather all the experiences that you've had with unhappy customers and make improvements where needed.

The first towards this is to view every negative report as customer feedback on your brand. If customers complain about your business, then you need to solve that problem and also eliminate the cause of the problem.

So then, your customers become an invaluable asset for gathering information for decision-making. If you find out that many customers are complaining about the same thing, you may consider a total overhaul of the system.

Customers are humans too, so they also understand if there are minor errors. But when it becomes too many, they will definitely lash out at the first sight of your brand.

Your goal is to keep them satisfied, no matter the situation.

Don't try to satisfy everyone because there are some people that are difficult to satisfy. If you find people like that among your true customers, it is better to let them go. But not after you have given them the best attention and response to their particular situation.



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YvonneBray Premium
Hi Israel, I work in hospitality and I can relate to this tutorial that you have done and I thank you for doing this.

Working in hospitality you get to just about see every type of person walking through the door. Some are lovely and will greet you with a smile or return a smile. some will complain because they have been stuck in the car with children or a spouse who may nag.

But what I try to remember is if they walk in and they don't appear to be happy its not usually because of you, and we should not take it personally. After all, when they walk in the door they want to see a person who smiles and greets them no matter what.

And things can be fixed and as staff, customers need to see us fix things for them if not straight away but while they are here, for example replace a light bulb in the bathroom should be done ASAP, otherwise you may not like to hear what they have to say in there reviews.

However, there are some unhappy customers that no matter what you do you can't make them happy. I see many customers with chips on there shoulders and they walk around as if the world owes them.

Sorry Israel if I gabble on too much. Great Tutorial
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YvonneBray Premium
I forgot to mention. My husband often comes home from the shops and says gee these young kids today don't have a sense of humour.
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Parameter Premium
Thank you Israel, I love it when we discuss issues of customer service in the right light. No matter how big your business is, your customers areyour in estimable treasure

Ayodeji
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Israel17 Premium
So true, Ayodeji! You are right with your point on satisfying the customers. This will speak well of your brand before the right audience.

Israel Olatunji
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Willow29 Premium
Customer service has decreased throughout so many businesses nowadays; in some businesses it's simply non-existent.

By providing customer service you're already a step ahead of many others.
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Israel17 Premium
Excellent, Willow! A wise business owner would do nothing but provide full customer support in their business. Thanks for your brilliant contribution!

Israel Olatunji
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wesley26 Premium
Superb stuff ! Customer is king
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Israel17 Premium
Oh yes, Wesley! That's an indisputable saying. As far as business is concerned, Customer is truly King. Thanks for contributing nicely!

Israel Olatunji
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Claudiojuan Premium
I would say that support is underestimated by many people. Very few companies think as you explain it so well in the tutorial. It is not only in saying it, you have to prove it, don't you think? Excellent topic that you explain Israel.
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Israel17 Premium
Exactly true, Claudio! Action speaks louder than voice. The deed is not in the saying, but in the doing. Glad you found it useful!

Israel Olatunji
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