4 - Take Your Customer Service a Notch Higher
It is enough for your customers to perceive your brand as one that is quick to respond, even though this is a good place to be. You can gather all the experiences that you've had with unhappy customers and make improvements where needed.
The first towards this is to view every negative report as customer feedback on your brand. If customers complain about your business, then you need to solve that problem and also eliminate the cause of the problem.
So then, your customers become an invaluable asset for gathering information for decision-making. If you find out that many customers are complaining about the same thing, you may consider a total overhaul of the system.
Customers are humans too, so they also understand if there are minor errors. But when it becomes too many, they will definitely lash out at the first sight of your brand.
Your goal is to keep them satisfied, no matter the situation.
Don't try to satisfy everyone because there are some people that are difficult to satisfy. If you find people like that among your true customers, it is better to let them go. But not after you have given them the best attention and response to their particular situation.
Working in hospitality you get to just about see every type of person walking through the door. Some are lovely and will greet you with a smile or return a smile. some will complain because they have been stuck in the car with children or a spouse who may nag.
But what I try to remember is if they walk in and they don't appear to be happy its not usually because of you, and we should not take it personally. After all, when they walk in the door they want to see a person who smiles and greets them no matter what.
And things can be fixed and as staff, customers need to see us fix things for them if not straight away but while they are here, for example replace a light bulb in the bathroom should be done ASAP, otherwise you may not like to hear what they have to say in there reviews.
However, there are some unhappy customers that no matter what you do you can't make them happy. I see many customers with chips on there shoulders and they walk around as if the world owes them.
Sorry Israel if I gabble on too much. Great Tutorial