How to Turn Unhappy Customers into Brand Ambassadors
5 - Invest in Great Customer Experience
The only way to get your customers to talk good about your brand is to offer a great customer experience each time they interact with your brand.
Don't get me wrong; it is good to ensure all customer issues are resolved instantly, but the best is giving a great experience. It's like having two doctors – one that is good at preventive therapy and the other at surgery.
The first doctor will be able to keep you healthy and strong while saving you time and money that would otherwise be spent in treatment. The expert surgeon can perform life-saving surgeries that will keep you alive and probably add some more years to your life.
The two doctors are both valuable, but the doctor that keeps you healthy helps prevent you from undergoing surgeries.
No matter what line of business you are into, you are bound to experience your own share of unhappy customers. However, what matters most is the way you respond to their complaints.
This tutorial offers you 5 easy-to-follow steps to help you make the most of unhappy customers while converting them into brand ambassadors.