5 - Invest in Great Customer Experience

The only way to get your customers to talk good about your brand is to offer a great customer experience each time they interact with your brand.

Don't get me wrong; it is good to ensure all customer issues are resolved instantly, but the best is giving a great experience. It's like having two doctors – one that is good at preventive therapy and the other at surgery.

The first doctor will be able to keep you healthy and strong while saving you time and money that would otherwise be spent in treatment. The expert surgeon can perform life-saving surgeries that will keep you alive and probably add some more years to your life.

The two doctors are both valuable, but the doctor that keeps you healthy helps prevent you from undergoing surgeries.

Conclusion

No matter what line of business you are into, you are bound to experience your own share of unhappy customers. However, what matters most is the way you respond to their complaints.

This tutorial offers you 5 easy-to-follow steps to help you make the most of unhappy customers while converting them into brand ambassadors.

Like This 18
Previous Page
Next Page


Join the Discussion
Write something…
Recent messages
YvonneBray Premium
Hi Israel, I work in hospitality and I can relate to this tutorial that you have done and I thank you for doing this.

Working in hospitality you get to just about see every type of person walking through the door. Some are lovely and will greet you with a smile or return a smile. some will complain because they have been stuck in the car with children or a spouse who may nag.

But what I try to remember is if they walk in and they don't appear to be happy its not usually because of you, and we should not take it personally. After all, when they walk in the door they want to see a person who smiles and greets them no matter what.

And things can be fixed and as staff, customers need to see us fix things for them if not straight away but while they are here, for example replace a light bulb in the bathroom should be done ASAP, otherwise you may not like to hear what they have to say in there reviews.

However, there are some unhappy customers that no matter what you do you can't make them happy. I see many customers with chips on there shoulders and they walk around as if the world owes them.

Sorry Israel if I gabble on too much. Great Tutorial
Reply
YvonneBray Premium
I forgot to mention. My husband often comes home from the shops and says gee these young kids today don't have a sense of humour.
Reply
Parameter Premium
Thank you Israel, I love it when we discuss issues of customer service in the right light. No matter how big your business is, your customers areyour in estimable treasure

Ayodeji
Reply
Israel17 Premium
@Parameter
So true, Ayodeji! You are right with your point on satisfying the customers. This will speak well of your brand before the right audience.

Israel Olatunji
Reply
Willow29 Premium
Customer service has decreased throughout so many businesses nowadays; in some businesses it's simply non-existent.

By providing customer service you're already a step ahead of many others.
Reply
Israel17 Premium
@Willow29
Excellent, Willow! A wise business owner would do nothing but provide full customer support in their business. Thanks for your brilliant contribution!

Israel Olatunji
Reply
wesley26 Premium
Superb stuff ! Customer is king
Reply
Israel17 Premium
@wesley26
Oh yes, Wesley! That's an indisputable saying. As far as business is concerned, Customer is truly King. Thanks for contributing nicely!

Israel Olatunji
Reply
Claudiojuan Premium
I would say that support is underestimated by many people. Very few companies think as you explain it so well in the tutorial. It is not only in saying it, you have to prove it, don't you think? Excellent topic that you explain Israel.
Reply
Israel17 Premium
@Claudiojuan
Exactly true, Claudio! Action speaks louder than voice. The deed is not in the saying, but in the doing. Glad you found it useful!

Israel Olatunji
Reply
Top