DuckDuckGo is a search engine that was created in response to the privacy concerns of the 'big 3' (Google, Bing, & Yahoo) players in the market.
Their growing popularity is based on their claim that they don't store any information about he searches that you make, thus safe-guarding your privacy when you're trying to find information on the Internet.
25,000,000 searches are made through their engine every single day. That's over twenty-five million searches that could include people looking for your niche so it's worth making sure that you're included in their database.
Next: How to check if your site is already listed on Duck Duck Go
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