Select the Geographic Location You Want Ads to Appear

Now, decide the size of the geographic location you’re targeting. You can choose cities, states or provinces, districts of countries, or countries.

You can equally select the custom-designated geographic district such as the radius of a position number of kilometers or miles about a distinct location.

You can, of course, select the “Let me choose” button and search for the most suitable area for your campaign.

Strategize Your Bidding and Set a Daily Budget for Your Campaign

Next, revamp the default “Bid strategy” to “I will manually set my bids for clicks”. This gives you more access and will integrate your knowledge about AdWords at a very high level. There are also many automatic alternatives you can change to any time.

Google only has the authorization to bill you to the maximum from your daily budget. There are days when you’ll hit that maximum and there are days when you’ll not hit it at all. Payment is made in two ways:

• You can make manual payments, that is, paying prior to showing Ads
• You can make automatic payments, that is, paying once the Ads have started showing.

Ideally, you may start first with a low daily budget and later upgrade this a bit more.

Skip the “Ad Extension” Segment for a Start

This is a crucial part of any campaign setup ever but you can skip that for now and include this step as soon as you’ve been through with the other steps later.

Choose the “Save and continue” button.