Create Your Maiden Ad Group and Compose Your Maiden Ad
More clicks are usually generated with the Ads in which the headline is closely related and relevant to the keyword they’ve been looking for in search results. Thus, it’s noteworthy to always include your keyword in all of your headlines. Since you’re restricted to only 25 characters, you’ll need to do some abbreviations here.
The next two lines would allow for up to 35 characters each for texts. Sometimes, success comes when some additional benefits are mentioned in the second line and some cool features in the third line.
Enter Your Keywords in the Appropriate Field
If you simply have a list of your keywords, then copy and paste them into the appropriate box.
While adding, begin with just a set, then add brackets, plus signs and quotes to examine the competition in search results.
On entering your keywords for the first time, don’t try putting in too many keywords thinking that this would help for SEO.
Sandy