Google Adwords, now known as Google Ads, is arguably the most popular advertising model among advertisers. When it comes to advertising on the internet, creating an Adwords campaign is the first option that comes to the minds of most directors, managers, and marketing consultants; however, working with the development of sponsored link campaigns is not that simple.

Creating a campaign on Google Adwords involves many extremely important actions, one of which is analyzing the competition of your business or your client.

In this article, I will present several actions that will walk you through the process of creating an Adwords campaign. Certainly, these actions will make a huge difference in the performance and delivery of results and in the way of increasing sales over the internet.

Starting a Google Adwords Campaign

Google's taxonomy for AdWords may not be obvious to first-time users, so here's the key thing to know: ads are segregated into campaigns, each of which can bring in multiple ad groups (AdGroups).

And each ad group can contain multiple keywords and multiple ads. In general, it's a good idea to keep a small number of ad groups; most often, just one per campaign. However, if you want to run multiple ads to try different phrases or keywords, use multiple ad groups.

Start by accessing the "Campaign" tab and click the "Create your first campaign" button.

You’ll choose whether to target your ads to the “Search Network” (that is, to users who search directly through Google), to the “Display Network” (or rather, to users who use AdSense on their websites), or for both networks.

The latter alternative offers the greatest exposure, but the "Search Network" option alone can undoubtedly better guide users of the active search to their keywords.

On the next screen, name your campaign and pay attention to certain important settings. In the "Devices" section, indicate whether you want to advertise on mobile devices, in addition to personal computers (PCs). The “Locations” section allows you to target certain nationalities, to include or exclude countries or cities.

At the bottom of the screen, you’ll find the “Ad extensions” section, an optional feature for including relevant business information in your ads, such as phone number, address, and more. Most of the time, these inclusions are made without any additional cost.