There are some great benefits of scheduling an email like:

Increase Open & Response Rate:
Scheduled emails stay on top of your recipient's email box and thus increases the open and response rate.

Better CTR:
Sending emails when the recipient is free, leads to better click through rate.

More flexible:
It's really convenient to schedule your emails as you can write an email at even 3 AM in the morning and still send it at the appropriate time.
Type in ideas whenever you get them and schedule to send them at the right time.


On the next page, we will see how it is helpful to schedule an email in Gmail.