PAGE 1 – What Google uses to rank your page and post

PAGE 2 – Where to find non-target keywords you are ranked for

PAGE 3 – Examples from one of my Google page 1 posts

PAGE 4 – Ranked on Google page 1 position 2 for a non-target keyword

PAGE 5 – What to do if you cannot find a target keyword

The majority of WA members are obsessed with finding low competition keywords for their pages and posts on their websites. But do you know how to rank on Google page 1 WITHOUT a target keyword? It is simple, and Kyle mentions this in one of his Bootcamp keyword training videos. Just write and publish an informative piece of content without a target keyword.

Does that sound contrary to everything we are taught about keywords? It might to the newbie or novice but it is the truth, and not because Kyle said so, but because of how Google really ranks your website content. On the following pages I will show you examples.

HERE IT IS IN A NUTSHELL

Google ranks your website content based on ALL of your words that it indexes and not just on your target keyword. This is one of the main reasons why we keep hearing/reading that “Content is King.” It is because of your entire content with natural keywords that can rank you highly.

YES…your target keywords are important for your marketing efforts but like Kyle says, “keywords are not the be all and end all of your content creation.” As soon as I learned that, creating content became less stressful for me and eventually rankings improved.

So what this boils down to is… If you cannot come up with a good enough target keyword, or a target keyword at all, just write your informative piece of content without it. Google will still rank your content. And if that content has a lot of great useful information, it will naturally contain other keywords.

This is why I advise WA members to not replace already published content with new content and better ranking keywords. It is always best to ADD content but not to delete any that is already indexed because you could be getting rid of some natural keywords that Google is ranking you on.

NEXT UP = Where to find these non-target keyword you are ranking for



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Miroslav31 Premium
Robert, I also have some keywords on positions like 1.9, 2.2, 3.5, etc, but when I google that particular keywords, my website is not on the first page.

What is the catch here?

I have noticed that all your keywords you have shown above are ranked on the first page in Google, however that is not the case with my keywords.

Do you know why?

Great training by the way...
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Triblu Premium
Hey Miroslav,

In this tutorial, Rob explains that what keywords your website gets ranked for is not necessarily the keywords you wanted to rank for.

You may have missed the "Next Page" button at the bottom of the text portion of the tutorial above. Sometimes it is not so easily spotted.

Once you read through Rob's complete tutorial you may understand better.

Hope this helps you.
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boomergp08 Premium
The keywords I am showcasing in this training are not my target keywords. These are not keywords that I researched but are rather keywords that Google have come up with from within my content.
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Miroslav31 Premium
I understand that these keywords are not your target keywords. My keywords I have mentioned above are also not my targeted keywords.
Google also came up with these keywords within my content.
But when i try to google that keywords, my pages or posts are definitely NOT on positions 1.9, 2.2 or 3.5. for that particular keywords.
So that is confusing to me...
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boomergp08 Premium
Did you click the little box with the arrow next to the keyword to see where they are in the search results? Typing them in is not the way to find the post.
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Miroslav31 Premium
Ok, I tried to click on the little box. Some keywords are ranked on the first page, but others are not (in fact they are not ranked at all)!
You said typing them in is not the way to find the post. What is the difference between clicking on the little box vs. typing them in?
Thank you for your answers, your training tutorials are very helpful!
Miroslav
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Miroslav31 Premium
Triblu, I understand that. Thank you for your answer!
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boomergp08 Premium
It is just easier and more accurate to click on the Google link. If you type it into search yourself you will first have to switch your browser into a private browsing mode.

As for keywords not ranking at all, I have seen that happen sometimes. Seeing how results in Search Console are not real time stats, meaning that they can lag behind actual results by a few days, I normally do not worry about it so much.

I know Google ranks our content on the entire post and not just on keywords, which is why you can get ranked for keywords that are not your target keyword. It all depends on what people are searching for in Google to find your post.
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Miroslav31 Premium
Thank you for your help. Have a great day!
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boomergp08 Premium
You are welcome.
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Amelita Premium
This has been quite helpful. I have been here as a premium member for almost a month now. After spending many hours a day to learn and enjoy the WA community, it is helpful to have a refresher course in using key words and how google ranks/indexes. Your explanation of how "content is king" is very helpful and that phrase makes more sense now. Thank you for this great tutorial.
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boomergp08 Premium
It was my pleasure to help you and the WA community to better understand keywords, content and how Google ranks our content.
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WLG Premium
Greeting Robert,

You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.

May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.

To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
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boomergp08 Premium
Thank you William. I always try to provide training that has not yet been presented to the community and that can help everyone to create their websites a little better. If I know something works well, I feel the community should know and benefit from it too.
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WLG Premium
Thank you once again, Robert, for sharing this most important valuable information with us.

I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.

Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
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RobinTheresa Premium
Thanks for the reassuring article. I have just posted an article today without strong keywords. It is information rich with a lot of help. And relevant to the rest of the Website. I will be checking the analytics in the next couple of weeks. I am writing for a local business and sometimes the information I write is important for the business but has hardly any key words or there is so much competition for the keywords it is hard to rank high. I was really hoping to rank for anything that might bring more traffic.
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boomergp08 Premium
You are welcome Robin. Content will always be the deciding factor when it comes to rankings, but at least you are providing some keywords none the less. If the content is information rich and relevant, rankings should improve on it eventually, especially if you get comment and social engagement on it.
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MikaelM Premium Plus
This is great. Thanks for another great training.

A question about the snippets Google show in the search results:

I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.

Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?

Thanks,
Mikael
Reply
boomergp08 Premium
Google will only use the meta description you create if it is compelling enough and / or it is a good enough description for the search query.

Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.

Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below.
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MikaelM Premium Plus
Really appreciate it. That is great to know and explains a few things for me I have been wondering about:-) Think you very much.

Mikael
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boomergp08 Premium
You are welcome Mikael.
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immistermike Premium
@boomergp08 Excellent reference material, Rob, and well-written and easy to understand!

Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?

Mike
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boomergp08 Premium
Thank you Mike.

To answer your question...

Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.

That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
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immistermike Premium
Good to know! I appreciate you getting back to me on that!
Mike
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boomergp08 Premium
No problem Mike. It is always good to ask questions when you are not sure of something.
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