PAGE 1 – What Google uses to rank your page and post

PAGE 2 – Where to find non-target keywords you are ranked for

PAGE 3 – Examples from one of my Google page 1 posts

PAGE 4 – Ranked on Google page 1 position 2 for a non-target keyword

PAGE 5 – What to do if you cannot find a target keyword

The majority of WA members are obsessed with finding low competition keywords for their pages and posts on their websites. But do you know how to rank on Google page 1 WITHOUT a target keyword? It is simple, and Kyle mentions this in one of his Bootcamp keyword training videos. Just write and publish an informative piece of content without a target keyword.

Does that sound contrary to everything we are taught about keywords? It might to the newbie or novice but it is the truth, and not because Kyle said so, but because of how Google really ranks your website content. On the following pages I will show you examples.

HERE IT IS IN A NUTSHELL

Google ranks your website content based on ALL of your words that it indexes and not just on your target keyword. This is one of the main reasons why we keep hearing/reading that “Content is King.” It is because of your entire content with natural keywords that can rank you highly.

YES…your target keywords are important for your marketing efforts but like Kyle says, “keywords are not the be all and end all of your content creation.” As soon as I learned that, creating content became less stressful for me and eventually rankings improved.

So what this boils down to is… If you cannot come up with a good enough target keyword, or a target keyword at all, just write your informative piece of content without it. Google will still rank your content. And if that content has a lot of great useful information, it will naturally contain other keywords.

This is why I advise WA members to not replace already published content with new content and better ranking keywords. It is always best to ADD content but not to delete any that is already indexed because you could be getting rid of some natural keywords that Google is ranking you on.

NEXT UP = Where to find these non-target keyword you are ranking for



Join the Discussion
Write something…
Recent messages
Frazeryorke Premium
Hi Boomer, I follow you with interest.
Boomer I have been following your instructions on how to check if your site is indexed, but when I type into google's search bar my site is not recognized, yet, my site is indexed!
Google ask's for a verification code google45d43249126d0b2c.html to be uploaded to my site, how do I do this? where do I uploaded it too.
Thanks in advance
Frazer
My site is - www.lawnmasterspro.com
Reply
MikeMahaffey Premium
your website site:http://lawnmasterspro.com IS indexed with google, I checked the last post site:https://lawnmasterspro.com/how-to-create-and-maintain-your-perfect-lawn-lawn-thatch-control and it IS indexed with google, and that means it IS recognized by google
Reply
Frazeryorke Premium
Hi Mike, thanks for your reply, yes, I know that both my posts are indexed, I was trying to follow boomergp08 instructions on finding additional keywords as per his post .
many thanks for your help,
Frazer.
Reply
boomergp08 Premium
It sounds like you did not complete the steps for verifying your website with Google Search Console. Kyle explains how and where to put the code into your All in One SEO Settings.
Reply
Frazeryorke Premium
Hi Boomer, thanks for the link, I never really though about using the classroom to find the information I'm looking for.
So much tutorial content on this site I find it difficult to find a logical system to follow, at the moment I'm following Kyle through his training, then I found your training which i find very useful.

Thanks for your help,
Have a great day,
Frazer
Reply
boomergp08 Premium
You are welcome Frazer and I agree that it can be difficult at times to find and follow systems and even training. It can be quite overwhelming with all of the information on this site.
Reply
MagdiMahmoud Premium
Hi, thanks, very informative...what could be the reason for a page to be not indexed...I have some pages already indexed (where Google symbol appears on the page at website content) and the other not. is Google symbol appearance is the only way to know that page have been indexed?
Reply
MaryFRM Premium
Open an incognito session in a browser (I use Chrome for this), type the full title of your post in a quotes, like this:
"My full post title"
If your post appears - it's indexed.
Reply
MagdiMahmoud Premium
Thanks a lot
Reply
boomergp08 Premium
Another way to see anything Google has indexed is to got to Google and type your website domain just after the word site followed by a : into the search bar.

It should be typed as one continuous command, site:yourdomain, no spaces, just like mine below.

site:legitimatejobfromhome.com
Reply
MagdiMahmoud Premium
Thanks a lot. appreciate your response.
Reply
boomergp08 Premium
My pleasure.
Reply
rizq Premium
Hi, This is so helpful and makes sense now. I had a look at my queries and you are right I found lots of key-words ranked which were not my target ones.

My target keywords for some reason are not being ranked or coming up in search results. I have made a lot of efforts in last few months, in writing good content and applying the SEO techniques we have been taught here and what I have been learning online.

I am still disappointed that my articles are not being ranked high enough. My second challenge has been to write and publish frequently.

Like you I strongly believe quality content is King and we should focus on quality than quantity. Maybe Google is penalising me on this... What do you think?

As always your posts are great, informative and very useful.

Thank you for sharing.
Rabia
Reply
bpais1 Premium
I think Google bots just don't see new websites - less than a couple of years old - the same way they see older websites that are 5 or 10 years old. It doesn't seem to matter how meticulously the keywords are processed in our posts.

I mostly see older websites in the first couple of pages of Google rankings and many of them don't add new posts very frequently. It's as if they are "standing on their laurels."

The paltry few new websites that make it to page 1 or 2 ranking seem to be publishing new content feverishly. So, maybe, with so much new content, it is hard for Google to ignore them.

Does anyone else share my opinion?

Jim
Reply
rizq Premium
Hey Jim, you are probably right. I guess older content will always have priority over new ones and since SEO is a matter of waiting game and let nature take it cause, I will continue to be patient.

Sometimes you hear people from WA community saying how quickly their articles have ranked... It 's hard to tell really.

Time will tell.

Best wishes.
Rabia
Reply
boomergp08 Premium
Jim is correct. Another thing to remember is that when you see WA members claiming their articles are ranking quickly, not all of those are true.

When an new article is published Google almost always will rank it high at first. But after a week or so that rank will drop like a rock and settle in a more appropriate rank.

Then as time goes by and more content is added to the website, many of the other articles will start moving slowly up in rank. People need to realize that the rank they get early on is not going to remain.

Another thing to consider is that when many people check to see where they are ranking in Google, they do not do so in a private browsing mode like Google Incognito.

If you don't search using a private browsing mode you will get false rankings all the time. The reason is that Google remembers what you search for and will alter the rankings to show more favorable results.

But when you use a private browsing mode Google cannot access any often searched query cookies. The results will now be more accurate because their is no search history to influence the results.
Reply
bpais1 Premium
I've found "incognito" to be the best judge of rankings, too, Rob. It's amazing to see the difference!

In a regular browser, Google may rank me on page 1 or 2. But, in incognito, I could be ranked on page 4 - or 5 - or not even in the top ten pages!

Jim
Reply
boomergp08 Premium
Yes, this is why it is important to use a private browsing mode like Incognito.

Unless a keyword has been posted, I have always been suspect of the many claims members post about getting ranked on Google Page 1.

Is it possible? Of course. But if they do not use a private browsing mode to check, their results are most likely false.
Reply
TopCat66 Premium
Thank you so much! I have tons of informative content, but a friend told me my blog posts are not ranking high because I don't use headings. I was starting to rewrite all my 166 blog posts... not deleting anything btw only adding. Now I can relax about it. Still go on....it can't hurt can it? But focus on content not keywords. Still, it has given me some very useful insights to check keywords, especially when it comes to selecting a title.
Reply
boomergp08 Premium
You are welcome. - If you are not using Heading Tags between groups of paragraphs, you should, because it helps with the user experience making your content easier to read. A good user experience is a Google ranking factor.
Reply
amyr2017 Premium
Not sure if I commented on this but will do so again. I tend to read these articles over and over again, because depending on where I am in this process, I can look at it with fresh eyes and get different things out of each post that I read here on WA.

Having said that, this info is comforting to me because as you know, I am struggling with Google to rank my site, and recently wrote a post with keywords that I wasn't so thrilled with -- but I wrote it anyway -- maybe Google would pick up keywords that were not intentional -- here is the post: https://natureshealingstrategies.com/6-tips-for-eating-out-on-a-plant-based-diet/

So each time I read your articles, I am able to understand more and more -- thank you for your continued brilliance!
/a.
Reply
boomergp08 Premium
You are welcome. Always remember that Google will rank you first and foremost for the quality of the information you are providing to your readers. They do not rank you based on your keywords alone.
Reply
amyr2017 Premium
Music to my ears...!
Reply
amyr2017 Premium
Hi again -- hoping you get this --
I noticed on google analytics that google is ranking a couple of keywords from posts I wrote last year -- very strange -- but nothing yet from any of the other 48 posts. I probably don't have enough posts out there, but it's so weird that the words that are ranking are not directly related to my niche.
Thanks.
Reply
boomergp08 Premium
They don't always have to be related to your niche for you to be ranking with them. Remember you get ranked based on the keywords people type into Google to find your content.

If people are typing in a keyword that is not related to your niche and Google is still displaying your post, then whatever that keyword is will be what Google uses to rank you.

Plus the older the post the more likely it will get ranked for those types of keywords. Like I have said in the training, I have been ranked on Google page one for a keyword within my comments that is not a keyword I used anywhere in my content.
Reply
amyr2017 Premium
Makes sense and thank you...! Stranger things have happened. Never had such a love-hate relationship before like I do with Google. :-/
Reply
boomergp08 Premium
Practically everyone I know that uses Google for their websites have a love-hate relationship with Google. But they are a necessary evil sometimes.
Reply
rizq Premium
Brilliant article Rob. Thank you for sharing. I desperately need some guidance on my site because I just found out is not ranked anywhere on google. One of my latest post is ranked number 1 on bing and yahoo , all the other posts are no where to be found on the search engines unless I type the complete url for each post on the address bar.

I have followed the training as per Kyle instruction on choosing low hanging key words and watched Jay's video about google fetch, including internal and external links on the posts, images, video and submit to sitemap. The site is indexed but the posts are not being found when I search for them using google, bing and yahoo.

I enter my post title as a search term hoping it will find it.

Can you please guide me. I don't know what I should be looking for to get ranked or to correct the posts, may be the keywords I chose are not correct. Totally confused now.

Your help is much appreciated.

url: https://entrepreneurfriend.com

Thank you.

Rabia
Reply
boomergp08 Premium
It can take up to a few months for website content to rank on Google. Just keep adding content. As soon as Google sees your continued commitment to content creation and begins to recognize you as an authority in your niche, your rankings will go up.
Reply
rizq Premium
Thanks Rob, it is reassuring to hear this as I was beginning to panic. I will keep adding more content as you recommend and hopefully as you said things will begin to pick up.

If you have any more suggestions or tips on how to improve my site please don't hesitate to share with us so we can all learn and improve. You are already doing an excellent job with your training material.

Thank you again.

Best wishes.
Reply
boomergp08 Premium
You are welcome. Best advice I can give is to keep adding content and be patient. Things take time with a new website and dealing with Google.
Reply
HMaurice1 Premium
Nice site. You had me reading, it held my attention. Excellent.

Did you have experience in building sites when you started?
Reply
HMaurice1 Premium
Rabia my comment on your site went elsewhere. It's further below.
Reply
rizq Premium
Thanks Rob. Since I last communicated on this thread with you, my articles have been ranking much better and this is purely because I now focus on writing good quality content versus quantity. Also because my knowledge of SEO is getting a little bit and follow the training from Jay, WA and whatever I picked o up online from reasearch. Every little bit helps..
Reply
rizq Premium
Hi Maurice, How are you doing?

I am really sorry, I missed your post and thank you for taking time to visit my site. I appreciate your feedback.

I have not been very active in WA community lately.

No, I didn't have prior knowledge of creating websites as what we have been learning here at WA.

I am, however, a software developer by profession and have IT background yet knew very little about building websites.

Creating content, publishing, SEO, traffic generation, video email &marketing;, etc. This was all new to me and like every one else, I have been learning the skills since joining WA six months ago.

Writing content was slightly less challenging because I discovered recently I enjoy writing and have since been writing a book for the last year or so, not yet published. Coincidentally, on learning that I am required to write posts on my website, I guess I kept at it and keep improving as times goes by.

Once you understand your writing voice and the intended audience then it becomes less of a headache. The trick is to come up with good quality content that will benefit the reader. I do my research and write from the perspective of the problems or issues I have had in the past or currently having with my business and see it from the perspective of my readers who are perhaps having similar issues too and can relate to it.

This way I find the content to come out naturally and to be authentic.

However, with me working full time and been busy with million things, I lose focus easily especially when it comes to write and publish content frequently.

I hope things are going well with you with your biz.

Best wishes
Rabia
Reply
Cchristensen Premium
Omg this is amazing! You've opened up so many more possibilities for me! To be honest, I was kind of losing my passion for my niche because I was getting bored of talking about things that were keyword focused all the time instead of talking about other things that are equally related, but didn't have the same potential for traffic based on QSR! I really appreciate this!!! Thank you!
Reply
boomergp08 Premium
You are welcome. Keywords are good for marketing purposes but it is your content as a whole that is more important when it comes to rankings.

This is why they say that "CONTENT IS KING" because Google does not base your rankings on just keywords, they base it on how informative your content is.
Reply
Miroslav31 Premium
Robert, I also have some keywords on positions like 1.9, 2.2, 3.5, etc, but when I google that particular keywords, my website is not on the first page.

What is the catch here?

I have noticed that all your keywords you have shown above are ranked on the first page in Google, however that is not the case with my keywords.

Do you know why?

Great training by the way...
Reply
Triblu Premium
Hey Miroslav,

In this tutorial, Rob explains that what keywords your website gets ranked for is not necessarily the keywords you wanted to rank for.

You may have missed the "Next Page" button at the bottom of the text portion of the tutorial above. Sometimes it is not so easily spotted.

Once you read through Rob's complete tutorial you may understand better.

Hope this helps you.
Reply
boomergp08 Premium
The keywords I am showcasing in this training are not my target keywords. These are not keywords that I researched but are rather keywords that Google have come up with from within my content.
Reply
Miroslav31 Premium
I understand that these keywords are not your target keywords. My keywords I have mentioned above are also not my targeted keywords.
Google also came up with these keywords within my content.
But when i try to google that keywords, my pages or posts are definitely NOT on positions 1.9, 2.2 or 3.5. for that particular keywords.
So that is confusing to me...
Reply
boomergp08 Premium
Did you click the little box with the arrow next to the keyword to see where they are in the search results? Typing them in is not the way to find the post.
Reply
Miroslav31 Premium
Ok, I tried to click on the little box. Some keywords are ranked on the first page, but others are not (in fact they are not ranked at all)!
You said typing them in is not the way to find the post. What is the difference between clicking on the little box vs. typing them in?
Thank you for your answers, your training tutorials are very helpful!
Miroslav
Reply
Miroslav31 Premium
Triblu, I understand that. Thank you for your answer!
Reply
boomergp08 Premium
It is just easier and more accurate to click on the Google link. If you type it into search yourself you will first have to switch your browser into a private browsing mode.

As for keywords not ranking at all, I have seen that happen sometimes. Seeing how results in Search Console are not real time stats, meaning that they can lag behind actual results by a few days, I normally do not worry about it so much.

I know Google ranks our content on the entire post and not just on keywords, which is why you can get ranked for keywords that are not your target keyword. It all depends on what people are searching for in Google to find your post.
Reply
Miroslav31 Premium
Thank you for your help. Have a great day!
Reply
boomergp08 Premium
You are welcome.
Reply
haiderkh87 Premium
WOW! Thanks for sharing, Robert. I have been really struggling hard to find good keywords as a result of which I have managed to submit only 9 posts in the last month! Thanks for the wonderful training :)

Also, if you could please explain how to check which of our posts are ranked on which page of Google search?
Reply
boomergp08 Premium
You are welcome. As for checking which page of Google your posts are on you could just search for your keyword on Google while in a private browsing mode like Google Incognito.

But I wouldn't search for those posts until after a month of them being indexed, to give them some time to find their rightful place in the rankings.
Reply
YourBizTips Premium
Thanks Robert, it's a big relief. I clearly remember Kyle explaining that in the training, but reading it again from another expert, and with insistence, gives me great pleasure, because I was (till today) spending far too much time looking for the near "perfect" key/phrase word that I was unable to find the time to write content.

So now, this will all change.

Thanks again Robert.

John ツ
Reply
boomergp08 Premium
You are welcome John.

Getting your content written and published, even without a target keyword is far more important than finding that perfect keyword, especially if it stops you from writing content.
Reply
amyr2017 Premium
Hello! I went through this page and your lessons and nothing is showing up on Webmaster Tools for my site WITH "www" and without. I don't understand this, because my site is ranking, sort of, and when I search my keywords WITH quotes to see the QSR, I am on page 1 and 2, etc. When I search my keywords withOUT quotes, I am much further back. But last week I had about 160 visitors to the website and while that is terribly pathetic, I would think that some of this would show up on Webmaster Tools.
I really don't know what to do at this point. Thanks for any light you can shed on this for me...!
Amy
Reply
boomergp08 Premium
How old or young is your website and how long ago did you register it with Webmaster Tools?
Reply
amyr2017 Premium
It was registered with Webmaster Tools probably a couple of months ago -- the site itself has only been up since mid-February, beginning of March. Thank you !!
Reply
boomergp08 Premium
Your website is too young for any real stats to be showing up. You should start seeing some results in Webmaster Tools, Search Console, at around the 6 months mark.
Reply
amyr2017 Premium
Thank you for confirming something I had suspected. I think I need to focus on content and building up the site, rather than getting freaked out about statistics. Thanks again for your help.
Reply
boomergp08 Premium
You are welcome. That is the smart course of action going forward for both young and mature websites alike.
Reply
GautamWorld Premium
I checked your posts on MOBE/MTTB. I narrowly escaped them, Empower Network, and finally Digital Altitude last year. Goodbye to all of them!
I called MOBE a scam here -some were angry, and I cannot see it as my top post anymore.
Luckily, I think I am done with online scams for good and have excellent guidance now.

The worst part of these scams is you not only lose your money, but you also waste precious time and get a hell of misguidance. On top of that one misuses online marketing concepts and pulls others to the trap. Scary stuff!
Reply
boomergp08 Premium
About 95 percent of those who have commented on my post are all people who got ripped off or scammed out of their money and then 5 percent are those who obviously are part of this losing program and blindly defend it.

My review is just one of many negative reviews of MOBE/MTTB. There are even dozens of negative reviews by people who are not even associated with WA. And the Federal Trade Commission along with some other U.S. oversight agencies have warned people to stay away.

Why do you think Matt Lloyd runs his operation out of Malaysia and not the U.S. or even Australia where he lives? If he did he would be shut down and possibly prosecuted for operating an illegal pyramid scheme. But there will always be people who will not fully investigate opportunities until it is too late.
Reply
LindaF Premium
Just recently I placed a post in pages then I made it into a post also. Interesting that I didn't have a target keyword to follow up with. Because it was classified as a page. I let it ride. know I am confident that that post will be tanked by Google. Thanks Rob

Always a better way
Linda
Reply
boomergp08 Premium
In time Google will rank it based on the quality of the content.

You are welcome Linda. Happy to have helped you.
Reply
NWTDennis Premium
This makes a lot of Google sense to me. After all, Google is focused on providing the best user experience possible. To do this Google sort of extrapolates what the searcher is looking for. Grammatical perfection is not a search requirement.

Rather than basing the search on one precise set of words, Google sort of uses a "shot gun" approach thereby maximizing the possibilities of a good user experience.

So keywords are important, but even more important is quality writing (content) ... and lots of it.

Thanks Robert ... I need to spend some quality time on GSC.
Reply
boomergp08 Premium
You are welcome Dennis. This is one of the reasons that though keywords may be queen, content is always king.
Reply
NWTDennis Premium
I like the analogy ... Keywords are the Queen, Content is the King.
Reply
Sylvain34 Premium
Hi,

I'm quite new at this actually, as i'm on WA since 10 days. I have red the 5 lessons and it was very interesting. I've learned a lot actually. Sadly my website isn't indexed yet so i haven't been able to check google console (it's empty).

I will have a look at your others training.
Thanks for sharing!
Sylvain
Reply
boomergp08 Premium
You are welcome.

It will take a couple of weeks before your new website gets indexed into Google, 10 days is too soon.
Reply
Sylvain34 Premium
Ok good to know ;-)
Thanks
Reply
Sylvain34 Premium
I forgot to ask you (if I may ask your opinion), will it be better to wait for me to get ranked in google before adding affiliate links in my content? A few guys here in WA told be it was better as it will show google that I'm here's to help and not only to sell!

Is there a "rule" to follow for this? Wont it penalize me into ranking in google if I put affiliate links before ? Because is started to add content to gain trust actually, more and more every day and week, but I have also idea for review etc. But I don't know if I can write these right now and put affiliate links now?

Thanks
Sylvain
Reply
boomergp08 Premium
Yes. You never want to add affiliate links until much after you are getting ranked in Google.

Your website is for helping people first and foremost. This helping comes from lots of informative and detailed content.

You only ad affiliate links after you have been ranked in Google and have proven to Google that your website is about helping and not selling.
Reply
Duanerr Premium
You write good stuff, Robert. At this early stage for me you seem to give a light (as do others for sure) but your blogs answer the nitty-gritty, you know. I am often tempted to ask you a lot of stupid or at least silly but relevant to me, questions, but then I get one of your blogs like this one and if I pay attention many of my silly questions are answered within.....have a good one, Duane.
Reply
boomergp08 Premium
Thanks. I try to be as descriptive as possible and in a very simplistic format so that most people can understand the different aspects in a more layman kind of way.
Reply
donco6 Premium
This is absolutely true. I run a baking website and yes, I spend time working on good keywords (anticipating holidays, things that are trending in magazines, that sort of thing). But lots of times I just post things that I'm interested in - even if it doesn't show up great on Jaxxy. I have almost 60 posts now and I get around 75 sessions a day. Many of my pages rank on Page 1 (and many photos too - don't underestimate their value I tellya!) I'm selling through Amazon and get sales and lots of clicks. So yes . . . just add content! Keywords are great and do use them, but don't let that stop you from posting.
Reply
boomergp08 Premium
Thanks for your comment Don. There is a reason why Content is King. Keywords are great too but we shouldn't ever think that they are more important than content when it comes to ranking in Google. Unfortunately I believe many people do not still understand that.
Reply
Amelita Premium
This has been quite helpful. I have been here as a premium member for almost a month now. After spending many hours a day to learn and enjoy the WA community, it is helpful to have a refresher course in using key words and how google ranks/indexes. Your explanation of how "content is king" is very helpful and that phrase makes more sense now. Thank you for this great tutorial.
Reply
boomergp08 Premium
It was my pleasure to help you and the WA community to better understand keywords, content and how Google ranks our content.
Reply
WLG Premium
Greeting Robert,

You always provide us with useful, important information that's useful and need to become the entrepreneurs we All desire to be.

May Our LORD And Savior Continue to Shower His Abundant Blessing UpOn You Always.

To God All Glory Is Given;
Praise His Holy Name;
Your Brother In Christ;
William
Reply
boomergp08 Premium
Thank you William. I always try to provide training that has not yet been presented to the community and that can help everyone to create their websites a little better. If I know something works well, I feel the community should know and benefit from it too.
Reply
WLG Premium
Thank you once again, Robert, for sharing this most important valuable information with us.

I Pray that Your Journey is both Profitable and Pleasant and Our LORD And Savior Jesus Christ Who Bled And Died On The Cross For Us Continue To Shower His Abundant Blessing UpOn You Always.

Have A Blessed And Safe WeekEnd;
To God All Glory Is Given;
We Should Always Praise His Holy Name;
Your Brother In Christ;
Respectfully;
William
Reply
RobinTheresa Premium
Thanks for the reassuring article. I have just posted an article today without strong keywords. It is information rich with a lot of help. And relevant to the rest of the Website. I will be checking the analytics in the next couple of weeks. I am writing for a local business and sometimes the information I write is important for the business but has hardly any key words or there is so much competition for the keywords it is hard to rank high. I was really hoping to rank for anything that might bring more traffic.
Reply
boomergp08 Premium
You are welcome Robin. Content will always be the deciding factor when it comes to rankings, but at least you are providing some keywords none the less. If the content is information rich and relevant, rankings should improve on it eventually, especially if you get comment and social engagement on it.
Reply
MikaelM Premium
This is great. Thanks for another great training.

A question about the snippets Google show in the search results:

I was of the impression that the meta description decides the snippet google use in the SERP. But from what I can understand in this training, google can also randomly select words and sentences for the SERP snippets.

Is that correct understood, and if that is the case, when will the meta description then be used over random sentences selected by google?

Thanks,
Mikael
Reply
boomergp08 Premium
Google will only use the meta description you create if it is compelling enough and / or it is a good enough description for the search query.

Google will always substitute your meta description with what it feels is a better description based on what query is typed into search. It is all based on the search query.

Watch the video from Matt Cutts as he describes how Google uses the meta description. The video is at the bottom of the page on my training tutorial at the link below.
Reply
MikaelM Premium
Really appreciate it. That is great to know and explains a few things for me I have been wondering about:-) Think you very much.

Mikael
Reply
boomergp08 Premium
You are welcome Mikael.
Reply
immistermike Premium
@boomergp08 Excellent reference material, Rob, and well-written and easy to understand!

Here's my question: when I look at the query keywords, are those only what Google users have typed in to get my page(s) in their SERP? Reason I ask is I don't see any target keywords that I used for any of my posts. Do you know of a way to find out the keywords Google indexed with?

Mike
Reply
boomergp08 Premium
Thank you Mike.

To answer your question...

Yes, those are the keywords people have used to find your website. As I have said, many times our content will be highly ranking for keywords that are not our target keyword.

That being said, over time as your website gets more exposure, especially if you share on social media regularly, you will start to see some references to your target keywords.
Reply
immistermike Premium
Good to know! I appreciate you getting back to me on that!
Mike
Reply
boomergp08 Premium
No problem Mike. It is always good to ask questions when you are not sure of something.
Reply
PatsyC Premium
This is excellent thanks!

Just wondering now, how at first with my new website we had to add specific pages and one was 'reviews'. Not long after I replaced the review page with another one since I now post my reviews on the blog roll main page. There wasn't much content on that original review page since it was new and I didn't have a review yet. It was indexed that way. I only had a couple of words stating this page is under construction.

Now with this new Men's line I added to replace the review page, I wonder what will happen? Because you mentioned not to replace already published and indexed content because of natural keywords Google ranked us on. I think the original review page just got ranked for it's title.

I deleted​ the title and the couple of content words and replaced it with the new page.

In Google Console, I have 10 submitted pages/posts and 7 are ranked so far. But, 1 of the 10 pages is the older review page. I actually have 9 submitted. There are 2 newer ones not ranked yet, one being the new Men's line page that I replaced the review page with. Now the counts are off, I wonder if they will auto adjust?
Reply
boomergp08 Premium
You are welcome Patsy.

WOW! Why did you change from pages to posts for your reviews? Reviews are better suited to be on pages because pages are more of a longer term posting. Consider them timeless information.

Blogs are more for content that is either current, trending, timely or as additional and relevant content to an already posted page, making it perfect for interlinking.

I would have kept things the way they were, especially knowing that Google indexes all content shortly after it is published. Making drastic changes after publishing is something I avoid like the plague.
Reply
PatsyC Premium
Being new I had no idea. I have my reviews under 'category' I see a lot of others doing it this way, not having reviews in the menu. Under category they still are a longer term posting it's right there in the front
Reply
boomergp08 Premium
Yes. Having them under Categories is a good way to showcase them as posts.
Reply
PatsyC Premium
My Men's line got indexed, I saw it last night so it's all good :)
Reply
boomergp08 Premium
That's awesome Patsy. Congratulations!
Reply
PatsyC Premium
Thank you! :)
Reply
Alan-C Premium
So far I have been lucky in finding good keywords and I use them in my title and first paragraph, pictures where relevant. From then on I try to write naturally. I will look it over to see if I have missed any opportunities for keywords. As I am still new to website creation, your article makes me feel more at ease with my approach. Thanks.
Reply
boomergp08 Premium
You are welcome and that is great that you have been lucky enough to find good keywords to use. But if you should ever have a problem finding good keywords just know that you can still publish your content without them and still get ranked in Google.
Reply