1. Optimizing the Video Title

Video titles are one of the major factors that determine whether people will watch your videos and share them or not. You should research what people are looking for and create keywords that you can use. Implement your research results into the titles.

Tips for writing titles:

• Keep it short and straightforward
• Include the year if possible e.g. good writing tips for 2020
• Make use of keywords in your title
• Make use of the power words in your title e.g. Great, Best, Awesome
• Make use of the trigger words
• Your headline should be capitalized

2. Using the Video-Tag

The most common mistake most YouTubers make is the incorrect use of the tag. YouTube tags have more effect than those in blog posts. If you don’t pay attention to the tags, now is the time to do so.

Rules for tag usage:

• Make use of branded and unique video; this will enable your video to show alongside other related videos
• The main keyword you intend using should be your tag
• Make a research about the keywords that are used for popular videos and use them for yours too.

You must always keep it in mind that video tag is an important part of the video promotion.

3. Using Good Thumbnails

Thumbnails help your video stand out amongst other videos on YouTube.

Tips for good thumbnails:

• A resolution of 1280 x 720
• The format should be JPG, BMP, PNG, GIF
• The thumbnail should be below 2MB
• An aspect ratio of 19:9 will be perfect.

4. Branding the Video with an Intro and Outro

There are things you have to observe to promote your video on YouTube; intro and outro video is one of them.

• Intro: This could be a 3.5-second clip that shows at the beginning; it displays your brand
• Outro: This shows at the end of your video; it shows the other related videos of your brand and could be a request for your viewers to comment and like the video.

Creating intro and outro clips is easy; you can use Camtasia to create one or hire a freelancer online to do the job.