In this lesson, I am going to be talking about outsourcing content, or otherwise put, having other people create your articles for you, instead of writing them yourself.
What most people don't realize is that the market for content, is a lot like real estate, in that it is often an inefficient market. This means that buyers and sellers are often don't have the same information when negotiating a price.
This results in the same 1,000-word article, to go for $8 one some sites, but $50 on another site
When I began outsourcing content, I felt like I was getting a really great deal, paying $24 for a 1000 word article. That is actually how most people feel, who have businesses they are trying to establish online because writing content is difficult and takes away their time from running their business. $24 seems like a pretty fair trade-off.
But over time, after getting hundreds of articles written from various sources, I learned ways to get better articles written, for about 1/3 of the price.
Going back to the inefficient market concept, since I have a much better working knowledge of content outsourcing, I can command better content, at a much better price.
That is what I hope to show you how to do in this lesson...
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