When last did you think about updating your old blog content? You can’t just keep churning out articles; find some of your old content and update them.

This practice helps to keep your content fresh and up-to-date. It also helps to skyrocket your SEO and conversion. Updating your content can result in better search rankings, more links, more traffic, social shares, and new customers discovering you.

Note: Updating content in this context does not mean to paste the latest date as some bloggers do. The idea is to add more value to your existing content with relevant information.

Steps to Updating Your Old Content for Better SEO

Here are the steps to updating your existing content for better SEO.

1. Identify which Content to Update

Your priority should be tilted towards blog content with fewer clicks but with more impressions on SERP. Updating them for unique question-based demands can significantly increase their rankings. Google Search Console can handle this function.

Next, you should concentrate on those blog articles with great impressions that are not featured on the Google’s top page. These blog posts should appear between the 2nd and 5th page of SERP.

Again, optimizing these pieces of content can increase their ranking on search results pages. Such categories of content can also be found with Google Search Console.




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JulietAA Premium
Thanks, Israel.
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Israel17 Premium
Oh, it's painful I missed your comment, Juliet! How is your business going? Are you using video marketing to optimize your content?

Israel Olatunji
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Jessiefido Premium
I'm sure that we all have older posts on our sites which are in need of refreshing my friend!

A timely reminder with next months Google update just around the corner, and fantastic advice on how it's best done Isreal!

Many thanks for sharing and I hope you are having a wonderful week my friend!
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Israel17 Premium
Hey Jessiefido, thanks for reaching out! Glad the training came in handy! Much appreciated!

Israel Olatunji
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Jessiefido Premium
A fantastic training as always my friend, I learn so much from you all the time! Keep up the excellent work Isreal, you are much appreciated here!
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Israel17 Premium
Thanks for the compliments, my friend! Thanks for being awesome!

Israel Olatunji
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Jenny28 Premium
Great stuff, Israel.
I find myself constantly updating old posts, some need a bit of tweaking while others need a complete overhaul.
Updating old content can feel like a full time job, lol.
Thanks for sharing your helpful tips.
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Israel17 Premium
Absolutely true, Jenny! It feels like a lot of work and it's imperative you do it, especially in preparation for the Google's June update. This is important to avoid severe penalty. Thanks for stopping by!

Israel Olatunji
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lesabre Premium
Thank you for the training lesson Israel.

All the best,

Michael
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Israel17 Premium
Most welcome, Michael! Glad it came in handy! Updating all existing posts would be necessary for the upcoming June update. Thanks for reading!

Israel Olatunji
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Zveki Premium
I'm thinking of updating
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AbieAJ Premium Plus
Great :)
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Israel17 Premium
You need to start updating now that June Update is around the corner lest you receive Google penalty, Zveki. Thanks for contributing!

Israel Olatunji
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Zveki Premium
Israel thanks a lot for warning
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Zveki Premium
Thank you so much for your helpful information and
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Zveki Premium
Israel 17 thank you for sharing this is very effient and to ask only if it is enough to click on update or should something else be added to the content? Thank you in advance
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AbieAJ Premium Plus
Hi

You can edit all except changing the URL. If the URL changes to Google it is a new post.
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Zveki Premium
Thank you so much for your helpful information and wish you even more success here
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Israel17 Premium
Thanks again, Zveki! It's not enough to just hit the Update button but you need to add value to the existing content and Google will reward you appropriately. See you on the first page!

Israel Olatunji
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