1) Use On-page SEO
This involves placing an exact keyword match in your title, meta description, URL, subheading, the first paragraph of your content. It also involves proper optimization of your images by adopting right image types, size and naming. These are tactics you must adopt to rank on Bing.
Although they are tactics that will work for Google SEO, so adopting such measures are best practices. Bing lays its priority on exact keyword match, but you will not do this at the expense of presenting a user-friendly content.
2) Quality and consistent content
To rank on this search engine, quality content is not negotiable. Ensure that your content easily readable and user friendly. It should be a focus on quality and not the irrelevant length of words. It is not to undermine the place of writing illustrative and rich worded content. You should aim at writing not less than 2,100 words for your blog post. But much emphasizes is on quality content done consistently.
So doing, you will avoid what is called pogo-sticking. Pogo sticking is a bad metrics like bounce rate. It occurs when a user lands on your content and clicks the back button to return to the search page. It is an indication that your content is not relevant
Reply
Thank you Jean for the time taken to see the training. Optimizing for Google does not stop you from optimizing for other search engines.
Like I mentioned in my introduction both search engines prioritize user friendly content and you will see that my first points and priority are centred on user-friendly content and on-page optimization.
Likewise in my conclusion, I emphasized on "not optimizing on Bing against Google", rather we should take advantage of both search engines for our business.
As marketers, we should and must strive to enjoy traffic from as many platforms as possible. As long as they are genuine, human traffic that will improve and contribute to our bottom line.
Once again, I appreciate your time taken to see the training
Ayodeji
Very true, I also found Bing webmester easy to use. I found the platform easier to navigate than that of Google. But we must take advantage of both platforms. Google has a juicy amount of traffic
Ayodeji
