When it comes to search engine optimization (SEO), Google is always the first. But this does not mean that other search engine does not exist. As marketers, it is good we take advantage of as many traffic sources as possible.

Recently released statistics shows that Bing has more than 6% of the global search market. It may sound like a negligible figure, considering the number six(6). But when you match this figure to the number of internet users in the US alone, it translates to millions of searches.

So understanding to optimize SEO on websites for Bing traffic will be a plus to our marketing efforts.

Apart from traffic, other advantages or business tend to benefit from this big market player includes:

They have a free analytics tool that you can use for your business – the Bing Webmaster Tool.

  1. It is an all in one SEO webmaster tools, amidst the tools you will enjoy is a backlink explorer, keyword research, Site scan, and an SEO report.
  2. When it comes to video search, Bing has a friendly way of presenting its search result. It presents the search result in such a way that you can watch each video by leaving the search result page.

Worth noting is that optimizing for Bing is not too different from optimizing for Google. The two search engines algorithm is on deep learning which relates closely to natural language processing. As such, in both algorithms, black hat techniques will not work; you must work towards producing user-friendly content.

Let us see five (5) tips associated with optimizing SEO for Bing, also we will appreciate you share your experience in the comment section



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AndyN1 Premium
Thanks, Ayodeji
It is good to understand how Bing works.
Best regards
Andy
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Parameter Premium
,

Yes Andy,

Having a balanced understanding of the search engines will help us properly position our business and take advantage of the system

Ayodeji
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gmmf Premium
I have bookmarked this training for the near future when I will need to make use of it... thanks again my friend.
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Parameter Premium
,

Thank you, I appreciate the time taken to see the training.

Enjoy your day/night

Ayodeji
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JeannineC Premium
I just need to share that if Google suspects you are optimizing for Bing, they will punish you. I've seen it happen. So just be prepared for that.
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Parameter Premium
,

Thank you Jean for the time taken to see the training. Optimizing for Google does not stop you from optimizing for other search engines.

Like I mentioned in my introduction both search engines prioritize user friendly content and you will see that my first points and priority are centred on user-friendly content and on-page optimization.

Likewise in my conclusion, I emphasized on "not optimizing on Bing against Google", rather we should take advantage of both search engines for our business.

As marketers, we should and must strive to enjoy traffic from as many platforms as possible. As long as they are genuine, human traffic that will improve and contribute to our bottom line.

Once again, I appreciate your time taken to see the training

Ayodeji
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JeannineC Premium
There are differences in priorities in the algorithms of Google and Bing, hundreds/thousands of tiny decisions made based on your content. User-friendly content is quite general, while the individual algorithm nuances are quite specific. Yes, I agree we want to take advantage of as many opportunities as possible, and if someone wants to make changes for Bing, go for it. I just want them to be warned that Google is not a benevolent master.
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RWarrender Premium
I much prefer bing to google. Bing webmaster is so easy to use!
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Parameter Premium
,

Very true, I also found Bing webmester easy to use. I found the platform easier to navigate than that of Google. But we must take advantage of both platforms. Google has a juicy amount of traffic

Ayodeji
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beautiful801 Premium
I am going to definitely have to review this again. Thanks. Alicia
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