When it comes to search engine optimization (SEO), Google is always the first. But this does not mean that other search engine does not exist. As marketers, it is good we take advantage of as many traffic sources as possible.
Recently released statistics shows that Bing has more than 6% of the global search market. It may sound like a negligible figure, considering the number six(6). But when you match this figure to the number of internet users in the US alone, it translates to millions of searches.
So understanding to optimize SEO on websites for Bing traffic will be a plus to our marketing efforts.
Apart from traffic, other advantages or business tend to benefit from this big market player includes:
They have a free analytics tool that you can use for your business – the Bing Webmaster Tool.
- It is an all in one SEO webmaster tools, amidst the tools you will enjoy is a backlink explorer, keyword research, Site scan, and an SEO report.
- When it comes to video search, Bing has a friendly way of presenting its search result. It presents the search result in such a way that you can watch each video by leaving the search result page.
Worth noting is that optimizing for Bing is not too different from optimizing for Google. The two search engines algorithm is on deep learning which relates closely to natural language processing. As such, in both algorithms, black hat techniques will not work; you must work towards producing user-friendly content.
Let us see five (5) tips associated with optimizing SEO for Bing, also we will appreciate you share your experience in the comment section
Reply
Thank you Jean for the time taken to see the training. Optimizing for Google does not stop you from optimizing for other search engines.
Like I mentioned in my introduction both search engines prioritize user friendly content and you will see that my first points and priority are centred on user-friendly content and on-page optimization.
Likewise in my conclusion, I emphasized on "not optimizing on Bing against Google", rather we should take advantage of both search engines for our business.
As marketers, we should and must strive to enjoy traffic from as many platforms as possible. As long as they are genuine, human traffic that will improve and contribute to our bottom line.
Once again, I appreciate your time taken to see the training
Ayodeji
Very true, I also found Bing webmester easy to use. I found the platform easier to navigate than that of Google. But we must take advantage of both platforms. Google has a juicy amount of traffic
Ayodeji
