How to Optimize Crawl Budget for SEO
When you own a website, it is important to have control over every aspect of the site, especially when it comes to SEO optimization. One thing that can enable you to do this is by understanding what a crawl budget is and how to use it for optimizing the SEO process.
Webmasters kind of avoid anything related to “crawl budget”, because they feel it is a very technical subject. But in actual fact, it is not that difficult, if you take a little time to understand it.
In this tutorial, I am going to teach you what a crawl budget is, how SEO is affected by it, and the actions required to optimizing it.
Definition of Crawl Budget
Let’s start by defining what a crawl budget is. Crawl budget is a term used to describe the number of pages Google indexes, by crawling through a website at a particular time.
There are several factors that affect the crawl budget on a website, some of them are:
- The website navigation structure
- Content that is duplicated within the website
- Errors due to soft 404
- The speed of the site and issues due to hacking
- Pages with low-value.