4. Target like a Pro

You can use website retargeting to target people who have visited your site but have not made a purchase. If your target audience is adults (which we can assume will work a traditional 9-5 schedule), you can use website retargeting to show your ads in the evenings while they are at home.

Facebook and Twitter ads can be significant. But you can make your ads more relevant to groups of people who are most likely to find them valuable and relevant. While spreading scattershot ads can increase page views, it is not the best way to convert. Targeting is better.

You should explore the targeting options on Facebook and Twitter before you pay for advertising space.

Facebook's Lookalike Audiences feature can help you attract new people. This will help you identify people who might be interested in your product or company. Go to your Ads Manager Power Editor and click Audiences.

You can create a custom audience based on your email list and the number of people who visit your site. You will have this feature without the need for additional tools.

Tip: Before you start a campaign, create a portrait of your potential customers. This will help you identify the kind of person you are trying to reach.



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muslimah Premium
Excellent ideas, Lily.
Thank you for the tutorial.
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Aussiemuso Premium Plus
So very welcome Muslimah.
Lily
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DMelB Premium
WoW...lots of great tips here, Lily.
I'm just starting to do more marketing and these will really help.
I'm working on a blogposts and am looking for some places to post them; other than HubSpot I not sure where to post.
Any ideas on where to post would be helpful.

Thanks for sharing this useful post,

Melanie
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Aussiemuso Premium Plus
Hi Melanie,

Depending on your niche you could consider Facebook, Pinterest, Reddit, Quora, Medium, Webtalk, LinkedIn.

What I did was set up a scheduling plugin so that I could preplan all my social media promotions to give me more time for writing. I use the Blog2Social plugin and you can try it out for 60 days for free and it's cheap to keep. There is a list of social media platforms to choose from within Blog2Social, you just put in your name for those social platforms that you have joined.

When I first started I couldn't get my head around promoting my posts, so I wish someone had told me this back then. Let me know if you need some help.

Lily
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DMelB Premium
Thanks Lily, you've given me lots to work with.
I'm promoting a couple of marketing software, and this training is a huge help.
I've also bookmark both sites, will definitely implement the Post Scheduler.
Can't thank you enough.

Melanie
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Dadaz123 Premium
Great ideas on promoting an ecommerce site. I believe with all my believe with all my heart that if this tutorial is implemented to the letter, great sales will result.
Lily, thank you for sharing.
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Aussiemuso Premium Plus
Great to hear Dadaz, thanks.
Lily
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JarieLyn Premium Plus
Hi, thanks for this tutorial. How often should I send out a newsletter?

JarieLyn
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Aussiemuso Premium Plus
Hi JarieLyn,

There are a few schools of thought here. Some people feel that you should send one out every other day but personally, I think once a week or even a fortnight or monthly will work. You don't want to drive your subscribers to leave by pestering them.

Different businesses need more and some less, that is why everyone has an opinion on this. Start simple I think. A happy, light email that is short, helpful, and sweet once a week will at least get you started. Better some than none.

Lily
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JarieLyn Premium Plus
Thank you. Once a week sounds good.
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timmyl66 Premium Plus
Sounds like some good tidbits for the future.
Thank you
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Aussiemuso Premium Plus
That's great to hear Timmy.
I will keep them coming.

Lily
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