4. Target like a Pro
You can use website retargeting to target people who have visited your site but have not made a purchase. If your target audience is adults (which we can assume will work a traditional 9-5 schedule), you can use website retargeting to show your ads in the evenings while they are at home.
Facebook and Twitter ads can be significant. But you can make your ads more relevant to groups of people who are most likely to find them valuable and relevant. While spreading scattershot ads can increase page views, it is not the best way to convert. Targeting is better.
You should explore the targeting options on Facebook and Twitter before you pay for advertising space.
Facebook's Lookalike Audiences feature can help you attract new people. This will help you identify people who might be interested in your product or company. Go to your Ads Manager Power Editor and click Audiences.
You can create a custom audience based on your email list and the number of people who visit your site. You will have this feature without the need for additional tools.
Tip: Before you start a campaign, create a portrait of your potential customers. This will help you identify the kind of person you are trying to reach.
I'm just starting to do more marketing and these will really help.
I'm working on a blogposts and am looking for some places to post them; other than HubSpot I not sure where to post.
Any ideas on where to post would be helpful.
Thanks for sharing this useful post,
Melanie