Hashtag Optimization (Instagram)

By applying the tips outlined in this guide, you're sure to witness better results with your Instagram and Twitter hashtag campaigns.

However, since Instagram is photo-based, here are some tips to help you optimize your hashtags on it.

I - Using Instagram Explore Page - Instagram Explore Page is a great tool to find out high performers and also gain some new hashtag ideas. By searching for topics that are related to your brand, you'll be able to get some inspiration from high-performing hashtags.

With this insight, you should be able to create a hashtag that your audience will love and engage with.

II - Include relevant hashtags - Instagram allows users to include a maximum of 30 hashtags in every post that is published on its platform. You'll need to ensure that every hashtag you include is relevant to both your brand and your audience.

Do not include any hashtags that have no relation to your brand, even for advertising purposes.

III - Track and analyze - At the end of the day, you will need to find out how each campaign performed in order to improve on your game.

There's also room for testing and experiment in order to find out the hashtags that work best with your audience.

Conclusion

Hashtags are great for grouping content, connecting topics, and extending the lifetime of a single social media post. If well used, you can achieve tremendous success with your social media campaigns, especially on Instagram and Twitter.

This guide offers you the right tips to make your social media content stand out with the right use of hashtags.