PAGE 1 = Where to use your keyword + Free Keywords

PAGE 2 = Which keywords to use + Free Keywords

PAGE 3 = Benefits of Long Tail Keywords + Free Keywords

PAGE 4 = Keywords in content & video on Meta tags + Free Keywords

I am pretty sure that most of you want to know how to improve website ranking for your websites. In this training I will tell you what has worked for me. This will be Part 1 of a series about different ways to improve your rankings in Google. Even in the first two sentences, I did something that will enhance the SEO of this training. Do you see what I did? Look closely, I’ll wait…

If you haven’t figured it out, here is the answer. The keyword for this training is “how to improve website ranking” and it appears as the Title for this training and it appears within the first 140 character spaces of my content. You should know that it needs to be in the title but why the first 140 character spaces? For the possible Meta description.

META DESCRIPTION

The Meta description is important for two reasons. 1) Its main purpose is to compel a higher CTR or Click Through Rate, which is how often someone is willing to click on your link. Yes the title is very important in getting the reader’s attention, but it is the Meta description that will seal the deal.

2) The other important reason for the Meta description is to help increase SEO. We are all taught to place our keyword in the title and in the first paragraph, right? Well if you place it early enough in the first paragraph there is a good chance it will appear in the Meta description too.

But why the first 140 character spaces? Though the Meta description should be between 155 – 160 character spaces, I want my keyword to appear within 140 because when a website has been live for 2 months and less, there will always be a 15 character date displayed prior to the description. So do the math, 155 - 15 = 140.

By placing my keyword as early as possible in the first paragraph I insure that it will appear in the Meta description, should that be the description that Google displays based on the query entered for the search term. When using the All in One SEO plugin, your Meta description is auto-generated from the first 160 character spaces of your content.

FREE KEYWORDS

I have done a TON of Keyword Research over the past 2 years in the niches of Internet Marketing & Make Money from Home, perfect for those in the Affiliate Boot Camp. On this page and all pages to follow, I will list some of the few hundred keywords I have saved. They will all contain the current search and competition values and will mostly be “Low Hanging Fruit” keywords. Perhaps you could use them for your websites.

INTERNET MARKETING/MAKE MONEY FROM HOME:

MONTHLY SEARCHES / QSR

what is the meta description tag – 167 / 31

free affiliate marketing websites – 93 / 59

real online jobs from home – 206 / 64

NEXT UP = Which Keywords to use + more Free Keywords



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Recent messages
Urolin1981 Premium
Hi! boomergp08, Thanks and this great training further consolidated my understanding; of course, I will practice and implement the ideas into actions in upcoming writing and in modifying the existing pages in time. Thanks and make a lot of sense.
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boomergp08 Premium
You are welcome. I am happy you were able to further learn more about keywords.
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Nick-at-WA Premium
Thanks for this very good training Robert.
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boomergp08 Premium
It was my pleasure to share this with you and the community.
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Stan3 Premium
I learned a lot from the training, thank you. I am going to follow the "Long Tail Keywords" rule for my content. Thank you again for the useful training.
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boomergp08 Premium
You are very welcome Stan. Happy to have helped.
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WBuereger Premium
Thanks again for training. I also watched the video was surprised that it is from google webmaster. I guess I just didn't realize that outside resources for training is good also.
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boomergp08 Premium
You are welcome. Yes, if the outside source of information is credible, and Google is very credible and relevant, than it can be used to enhance the training experience.
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Brian888 Premium
Thank you for clarifying how to use key words.
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boomergp08 Premium
It was my pleasure. I am happy I was able to make things more clear.
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rocrocha Premium
Thanks for the insight!
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boomergp08 Premium
You are welcome.
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PLEAffiliate Premium
Very useful. Thanks for sharing.
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boomergp08 Premium
It was my pleasure.
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MikeAkers Premium
Thank you Robert
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boomergp08 Premium
You are welcome.
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AMYSE Premium
Superb Informative Piece.
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boomergp08 Premium
Thank you. Happy you enjoyed it.
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Sylvain34 Premium
Thanks again for clarifying that. Good training !
Sylvain
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boomergp08 Premium
It was my pleasure Sylvain. Happy you liked my tutorial.
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EOPolini Premium
Hello again,
I'm wondering what happens if I combine two great keyword phrases in my article title; for example, using the freebies you provided above:
"free affiliate marketing websites and real online jobs from home."
Plugging this example in the keyword tool I see the number of searches drop to 10, while the other markers are excellent; does this mean it's no good?
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Barryw1 Premium
It would be a little difficult to write a post since you have two different subjects there. FREE WEBSITE and ONLINE JOBS FROM HOME.

You would get few if any clicks from the search engines since the numbers, searches/traffic, are so low. That's why the competition is zero.

Try to use keyword that have some searches, traffic and low comp. The less the better. Good luck EO.

By the way I am not stalking you all your questions show up in my task bar since you are my referral. Always here for you my friend. Keep in touch.

Barry
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boomergp08 Premium
A title should really have only one keyword but there can be times that two can be used. For example...

SEO Content Ideas - How to Use Keywords

SEO Content Ideas is a keyword - and - How to Use Keywords is a keyword.

However when searching them in the keyword tool you should never search them together, always search for them separate.
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Barryw1 Premium
What you can do is use the one key word. Free Affiliate Marketing Websites in your title. The use a - and put Real Online Jobs From Home.

Then click down to the body so that the perma link appears.

Click edit the perma link then remove the Real Online Jobs From Home. That will make your keyword Free Affiliate Marketing Websites. Do all this in draft mode before you publish.

That way you can have anything you want to in your title added to your keyword.

You should make your title catchy as you can by adding these tag lines to your keyword. Just be sure the perma link is your keyword.

If you have any questions about this PM me. This is an important aspect of your post.

Barry
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EOPolini Premium
LOL... no problem Barry, your input is appreciated! I know what you mean, but I've ran into cases where it seems like it would work. Thanks buddy!
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EOPolini Premium
OK, so if I understand correctly, your example would work as long as the keywords look good independently, even though together they get very few searches. If my logic serves me right, such cases should have double the potential with virtually no competition, right? Thanks again!
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Barryw1 Premium
My pleasure man
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boomergp08 Premium
My example would work great together as long as both keywords are relevant with each other. Again, you should never research the two keywords together because they are meant to stay separate.

With my example you could get ranked for both keywords, depending on how well your content is crafted. Though keywords are important for marketing, Google ranks us based on our entire content and not just the keywords.
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ucclimited Premium
Boomer this is great!! I have a couple of sites online that I launched prior to joining WA but I did not know to do what you have explained. Your training has caused me to think of how the CUSTOMER searches for information, services and products and not to rely solely on my own opinion! You hit this training out of the park!!!!!!
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boomergp08 Premium
Thank you David. I am happy I was able to bring you some clarity on the use of keywords.
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ColWatt Premium
Thanks Rob, Your training is very clear cut and easy to follow and has cleared up a lot for me as I am just getting into the nitty gritty of creating content for my affiliate bootcamp website.

Much appreciated.
Col
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boomergp08 Premium
You are welcome Col. I am happy that it has provided you some clarity for your content creation.
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RoyMolyneux Premium
Hi Robert. As usual, this was very informative and with a very easy-to-read-style!
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boomergp08 Premium
Thank you Roy. Happy you enjoyed it.
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BenKh Premium
thanks. good insights to keywords. am learning.
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boomergp08 Premium
You are welcome.
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Blackiecharm Premium
Hey Rob

This is excellent. I am at the stage in the WA training where I am supposed to sign up to a couple of affiliate programs.

I have hesitated to do that because at this stage I feel that my blog is missing a lot. For example I haven't done any reviews yet etc. Also, I have kept changing my mind about my content and kind of got away from the goal of helping people.

I started out with this in mind because that's the kind of person I am. I got carried away with the money side, but this article has me back on track again. Now I'm sure of what I need to do.

Am I wrong to to hold off signing up with affiliates if I feel that I need to get to a point with my content that satisfies me?

Thanks

Luthor
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boomergp08 Premium
If you do not feel ready then do not join up. Besides affiliate programs will need to review your website before they accept you as their affiliate. So if you do not have enough content they may deny you. Sign up when you feel ready to.
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Blackiecharm Premium
Thanks
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boomergp08 Premium
You are welcome.
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Goson Premium
Thanks Rob, this is great training and very helpful.
Goson
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boomergp08 Premium
You are welcome Goson
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BobZeiss Premium
Fabulous practical stuff, thanks

Just a quick question ( I might have missed something). Is it worth using more than one keyword per post?

Thanks,

Bob
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littlemama Premium
Yes you can, you can probably do 2 or 3 but don't overuse.
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boomergp08 Premium
You should only have one target keyword placed in the specific areas discussed in this training and in Kyle's training. However you can use other keywords in your content if they are relevant and you can naturally fit them within your content so they do not read like they were stuffed in there.
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BobZeiss Premium
Great answer, thanks for that,

Bob
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BobZeiss Premium
Thank you Grace, that's helpful.

Bob
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littlemama Premium
You're welcome Bob. :)
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JennieG Premium
This is so helpful Thankyou!
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boomergp08 Premium
it was my pleasure.
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mybiz4u Premium
Thnx, R. Great training.
M
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boomergp08 Premium
You are welcome Michelle
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Alan-C Premium
This is really brilliant training and explanations. Thanks a lot!
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boomergp08 Premium
You are welcome. Happy you liked it.
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Rebeccalyy Premium
Hello! Would like to ask if I still stand the same chance of getting ranked if I put my keyword in the meta description but not the title?
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Rebeccalyy Premium
I'm using yoast seo btw, so it allows me to write my own title and description that appears in the search engine.
(I hope I don't sound confusing x.x)
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boomergp08 Premium
Though you will have a higher chance of getting ranked by having your keyword in both the title and the description, having it in either is still better than having them in none.

As for if having the keyword in the title is better than in the description, yes, slightly. Because it is the title that gets the most attention within the search engines.

This doesn't mean that the description is not as important. Though the title grabs the attention of the search engine visitor, it is the description that helps to get them to click on your post.
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Rebeccalyy Premium
Oh okays, I understand! Thank you so much!! =]
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boomergp08 Premium
You are welcome
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Jimmyk16 Premium
Excellent training thanks, Rob.
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boomergp08 Premium
You are welcome Jimmy. Glad you liked it.
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PatriciaWarf Premium
I have been studying now for 3 weeks. This was all new. So much to learn. I like the post that said "do one thing at a time", Not my style but must become my style.
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boomergp08 Premium
Thank you.
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Lilika84 Premium
Thank you! This is awesome training!!!
Sunny
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boomergp08 Premium
You are welcome Sunny. Thank you.
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RestingBear Premium
boomer This at last explains what META Description is and I for onE has never understood the Meta Description Thanks
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boomergp08 Premium
You are welcome. I am happy my training has provided you with better insight into what is the meta description.
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maxxlife Premium
Hi Robert,

Could you explain more in different for Meta description and Meta Keyword Tag (Which you recommend do not use). As I am confusing between this both.

What you means DO NOT use meta keyword tag means avoid stuffing the keyword into meta description. ?

Correct me if I am wrong.

Thank you
Maxx
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spiritwarrio Premium
Hi Maxx,

Let me try to help you out.

Both meta description and meta keywords are examples of what's called meta data. These 2 metadata are what's coded into your web page (maybe by your SEO plugin), and not really something your visitors see (unless maybe the search engine shows them or your meta description is part of your content).

A meta description is a short, 140-150-word summary of what your page is about, and includes your keyword.

So, for example, a meta description of this page might be, "An expert reveals how to improve website ranking in 4 easy steps. By implementing these steps, your site's ranking will improve."

It's been a while since I've built a site, but if my recollection is correct, a lot of good SEO plugins should have a field where you fill in the meta description. Using the example I mentioned, you type a 140-150-word description of what your page is about, and try to include the keyword(s) you want to rank for.

As you know, meta description and meta keywords are different.

Meta keywords are not really used by the search engines anymore. Years ago, they were. But, because some webmasters abused the use of meta keywords, the search engines don't use them as a ranking factor, for the very reason you mentioned: keyword stuffing.

Hope this helps.

PS: Notice, in my example, I also mentioned, "...site's ranking will improve."

Though that phrase is not the exact keyword phrase, "improve website ranking," It does contain 2 words that are in that phrase, and I think that variation does help make your site more appealing to searchers.
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maxxlife Premium
Hey DK,

Thank you for your answer and time for replying me this. Well noted on that. By the way I have added you in my network and first of all Congratulations for being part of our community.

I hope you will achieve another success stories here in WA and do drop me message if you need any favor from me.

Cheers

Maxx
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ShazC7 Premium
Great lesson! One question.... Using the keyword in title, first paragraph and towards the end, is that the same keyword or different keywords/
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boomergp08 Premium
Same keyword.
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Mburul Premium
Hi, Robert. I have learnt something that I didn't know. Cheers buddy.
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boomergp08 Premium
That is great! Glad I could help.
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Igor13 Premium
Hi Robert! Again great post. Thanks again.
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boomergp08 Premium
Glad you liked it.
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TommyK Premium
Thanks Robert, I'm back again for more of your training.
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boomergp08 Premium
You are welcome Tommy. Welcome back.
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DeeHesa Premium
Hi Robert,

I really enjoyed your tutorial, but remain confused about which one of the following would be the best set of keywords to use?

how to improve seo for a website – 128 / 0

jobs you can work at home – 327 / 67

what is website content – 684 / 97

The first has low searches and 0 competition. The last has a lot more searches but still the QSR is below 300 like the others, so wouldn't that be the one to go with?

Thanks Dave
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boomergp08 Premium
Those are all great keywords. I would use all three. If I had to pick one of the 3 as the target keyword I would choose the middle keyword jobs you can work at home – 327 / 67 because 67 is better than 97 and 327 is better than 128.
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DeeHesa Premium
Thanks Robert,
Yes that makes sense. I will have to check out other trainings you have. Dave
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boomergp08 Premium
You are welcome.
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Me4TheWin Premium
Does including the keyword in the H1 header count as using it during the first 140 characters, or does it have to be in a paragraph? I tend to do the former, with my opening article paragraph leading up to the keyword in the last sentence, like I was taught to write in college. Do I need to change my writing style?
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boomergp08 Premium
Normally the H1 and H2 headers correspond to your page or post title.

Now if you are actually adding an H1 header tag prior to your very first paragraph, then it would count it as part of the first 140 characters.

However the majority of websites do not use that style of format simply because it is too much of a BOLD look for the very first thing a person reads.

Example, with my content the page and post title appears as an H1 tag at the top of the page. This will not be considered as part of the first 140 characters.

In the attached screen shot my keyword is "Star Trek items for sale" and I place it within my first paragraph in the first sentence. Being that it is in the page title and then again in the first sentence, I do not need to repeat it again.

It is as simple as that. Google does not need to see it anymore than that to know that is what my content is about.

Now if you were to take an H1, H2, or H3 header (like the size I use), and place it before the first paragraph with your keyword, then it would be counted as part of the first 140 character spaces. But like I said, most people do not start there content with a heading tag.
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Me4TheWin Premium
Thanks very much for the detailed answer! I really appreciate it!

Deedee
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boomergp08 Premium
You are welcome.
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TheMulcahys Premium
Thanks Robert. Great information and useful keywords.
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boomergp08 Premium
You are welcome Jules.
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CateR Premium
Hi Boomer: On page 4/4 above you wrote this:
"Also share on social media and get credit for anyone who joins WA through your share."

Do you mean this training lesson?
If yes, How? (I see no soc med icons on this page.)
And .... will non-premium members be able to see it?
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boomergp08 Premium
Yes, non-premium members can see it. As for sharing it, just copy your affiliate link for whatever page you wish to share, I recommend that it obviously be page 1, and then paste your affiliate link into your profile page of whatever social media network you belong to.
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CateR Premium
Okay - thanx!
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Thanks Robert, that was quit helpful.
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boomergp08 Premium
You are welcome. I am glad I was able to help you to understand a little bit better about keywords.
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MelanieW Premium
Hi Robert, This has been most helpful as I am just preparing my first post on new website. I have read a few of your blogs and I love how you present the information in a way that seems to filter through my grey matter and stick. Thank you so much.
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boomergp08 Premium
You are welcome. I try to explain things as simple as possible and with pictures to show what I am saying and what it should look like so people will know what to look for and expect.
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Graceeykimnc Premium
Thank you so much for this helpful guide!
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boomergp08 Premium
You are welcome. Glad you liked it.
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NickBarnard Premium
This has cleared up a lot of questions I had, awesome stuff from you yet again! Thanks
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boomergp08 Premium
You are welcome. Happy I could provide you with some clarity.
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wfhmommyof3 Premium
Very clear explanation and breakdown! This was very helpful
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boomergp08 Premium
Thank you. I am glad you found it helpful
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MariaCalire Premium
Study more and more from you about SEO. Thank you boomergp08
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boomergp08 Premium
You are welcome Maria. I am more than happy to help out.
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specialkay Premium
OMG Thank you so much boomergp08...I feel like I just struck gold!
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boomergp08 Premium
You are very much welcome. Glad I could help.
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Pennyjane Premium
Thanks Robert, this training has been so helpful and has answered a lot of my queries. Great stuff!
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boomergp08 Premium
You are welcome. It was my pleasure to help the community.
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KiwiKev Premium
Hi boomergp08, thank you very much for your great content and all the best. cheers KiwiKev
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boomergp08 Premium
You are welcome. Glad I could help you out.
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PaddyWang Premium
I was a bit confused with the role that Niche and Keyword play. I think niche and my website name are the things attract audience and improve the rank. So if keyword is something else, then which one is helping / impacting the rank?
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upsgirl Premium
Helpful content is what improves rankings. It's not your niche or website domain. Use correct Keywords and you'll have Traffic and ultimately, sales!
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dylanrieger Premium
Niche is the general topic and keywords are the individual posts you are going to be writing. For example health is the niche and "best foods for weight loss" and "how to workout with weights" is the keywords.
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Jay Gumbs Premium
Keywords are what your niche would use to find your website. Your niche can be only one set of people characterized by a common goal but they'll use multiple keywords to find your website.
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boomergp08 Premium
Your niche is the subject matter of your website. It would only attract the people who are searching for information about your niche.

Your keywords will be the words you would use that are the words people would type into the search engines to find your niche.

It is the creation of your content and the use of those keywords in your content that will increase your rank over a period of time, not your niche and domain name.
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PaddyWang Premium
Thank you Robert, appreciate your training and reply. I did learned a lot.Wish you have a great day.
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boomergp08 Premium
You are welcome Paddy
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KennethPe Premium
Great presentation, very good. Thanks.
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boomergp08 Premium
You are welcome. Glad you liked it.
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KennethPe Premium
I am still watching as I progress.
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boomergp08 Premium
Everything is a progression that happens at the various speed of the individual.
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KennethPe Premium
Thanks again. I was impressed.
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With-Kev Premium
Great training. Cheers Kev
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boomergp08 Premium
Thanks Kev. I am glad you liked it.
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mobader Premium
Excellent training.
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boomergp08 Premium
Thank you. Glad you enjoyed it.
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PaulMaxben Premium
I love this!
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boomergp08 Premium
Thank you!
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LizHennessy Premium
Bookmarked! Thank you!
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boomergp08 Premium
You are welcome Liz.
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minitrio Premium
Very good information, thank you. :)
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boomergp08 Premium
You are welcome.
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THalstenson Premium
What if you are four months into your post that were published, adding the keyword in the first 140 now. Would that change the meta tag description?
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boomergp08 Premium
It could, if it matches or is relevant to what a person types into Google. Either way it wouldn't be a bad thing if the keyword is a good one.
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THalstenson Premium
Thank you! I will go through all my post to check.
Have a Great Day!
Troy
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boomergp08 Premium
You are welcome. As long as you do not change the title meta tag, you will be fine. Changing the description meta tag is always a good idea if you can make it better.
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THalstenson Premium
Before looking into to this, I did change some of the title meta tags but I noticed if this is done the permalink needs to be changed also. I put all the titles that I did change back to their original appearance and did not touch or make any adjustments to the permalinks all except my recent post which I changed not only the title but also the permalink to correspond to the title then I did a fetch and render including a request to index in goggle webmasters tools.

I hope I did the right procedure on the most recent title and if that was ok?
I also have another question how many times can you fetch and render and request indexing in webmaster tools?

Thanks so much!
Troy
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boomergp08 Premium
I never use fetch and render, only fetch is required. And you can fetch and submit to index single URLs up to 500 times a month. It will tell you when you mouse over the check box. Again, this is for "Fetch" and NOT "Fetch and Render" which you should not do.
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THalstenson Premium
Great appreciate the insite.
Have a Wonderful Day!
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THalstenson Premium
After I make the changes to my post including the keyword in the first 140 should I request indexing from webmasters tools?
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boomergp08 Premium
Yes, just do a Fetch and then Submit to Index.
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THalstenson Premium
Thank you!
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viyee Premium
Awesome training. Thank you very much Robert.
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boomergp08 Premium
You are welcome.
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bjdluna Premium
How do you find the long tail keywords? Is there a way to search for those?
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BVOMDaily Premium
I believe just using your creativity! So if your keyword is "how to make money" You can make this a long tail by adding any combination of unique words!
For example "how to make money.. "online using wordpress" "blogging only once a week" stuff like that.
Hope this helps!
~Mike
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dylanrieger Premium
the alphabet soup technique taught in the training is good. I like to look in the index of books for good long tail keywords. I have about 1000 low competition, long tail keywords from doing that.
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boomergp08 Premium
Long tail keywords are three and more word phrases which are very specific to whatever you are selling or promoting. Mike gave some good examples above.
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Cynthiah1 Premium
This was great training. Thanks so much. I don't see the facebook share you mentioned. Where is it
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boomergp08 Premium
Wealthy Affiliate has removed the Facebook share button. When I originally wrote this training it used to be at the top of the screen.
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Ovidiu Premium
Excellent post! Thanks a lot! Even I will use just a small part for the moment, this will be useful in the near future as the site will be started.
Cheers
Ovidiu
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boomergp08 Premium
You are welcome Ovidiu. I hope it will help you in your website development going forward.
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RobertCO Premium
Robert, another very helpful training. I really appreciate the work you put into this to help all of newbies out. You are a true blessing to all of us!
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boomergp08 Premium
Thank you!
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How do I upload my Laaxy Keyword list?
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ChrisGooden Premium
Go to "Saved Lists" and choose the export type "csv" or "txt".
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MarGul Premium
Hi Boomer. Thanks for the training. I was wondering of how you look at your own SERP results? When I'm using whatsmyserp.com it says that I'm number 64 on one of my keywords. But if I, in incognito mode, type in "my keyword" I can see that I'm number 5.

Which one should I trust? Or do you have a better way to check your own SERP.

I have tried https://www.serplab.co.uk as well but it also gives me a different result. Plus sometimes when it checks it, it comes back with not-found.

Marcus
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boomergp08 Premium
I really do not check my SERP that much anymore, only because my website is more than 2 years old and I have made it to Google page 1 many times.

That being said when I did used to check it, I would always go into Google Incognito Mode and type in my keyword there. It is the most accurate way to know SERP
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MarGul Premium
Thanks for the answer. I still don't really get it. When I'm looking at competition, QSR. It says for example on one of my keywords that there is 19 in QSR.

So when I go "my keyword" (with the quotes) in google incognito I can see that I'm on the first page (with quotes).

But if I just search regularly in incognito mode (without the quotes) I'm on page 6? That means that the QSR isn't my real competition? If there is 19 in QSR but I'm on position 64?

Sorry for my stupidity but this is a very important issue for me. If the QSR from WA keyword tools isn't the real competition then it's pretty hard to find keywords.

Because if I do SERP analysis on my keyword with quotes I can see that it looks easy to rank. Then if I remove the quotes in incognito there is a bunch of authority sites and it instantly looks very hard to rank.

Marcus
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boomergp08 Premium
Never do search in Google using quotes to see your SERP.

The qsr is the exact competition.

When doing a search in Google without quotes which is how everyone searches, Google does not give results that just match that keyword. Google gives you the results of the keyword AND every other relevant piece of content, even if it does not contain the keyword as a whole.
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wrs Premium
Robert, thanks for both of the How to Improve Website Ranking tutorials - really helpful - should be included in the certification courses.

I have 3 questions. For reference, my site is 4 weeks old.

1. You said not to change the title of a post or page after you publish it - your discussion comments from 23 days ago. I changed the title on a couple of pages and posts 2 weeks ago. In the certification training (setting up the initial pages for a site), Kyle said not to worry about being perfect as most will make changes to a site as it evolves. My question... will Google eventually catch-up with my title change or will that page always display the 404 error. Would it be better to delete the page or post and put that content in a new page or post?

2. For clarification purposes, there's no issues with editing already published pages and posts to re-position keywords, ie in the first 140 characters??? My keywords are currently in the 1st paragraph but not necessarily in the first 140.

3. Most page titles seem to be 1 keyword titles, as observed in the menu - in the case of many sites I've looked at. How is this resolved with the preference of using long tail keywords?

Thanks for your help in advance!
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boomergp08 Premium
See answers below.

1. What Kyle was talking about in the training was to make changes to your content, not the page or post titles. Google will not catch up to your changes because once you publish a page and post, it is going to be forever indexed into Google. By you deleting a page or post is like changing your street address and phone number after it has already been published by the phone company. The only way to fix the 404 is to identify and fix the broken link and then resubmit your page or post for indexing. Eventually Google will recognize your fix.

It is NEVER a good idea to delete a page or post after you publish it. Don't publish a page or post until you are absolutely sure. Instead save it as a draft until you are sure and then publish it. But if you should find a better keyword weeks later, just write a new post (Not Page) using the new keyword.

2. There is no issues with changing content. Like I said above, this is what Kyle was talking about in the training.

3. If you want more people to see your pages and posts in search results, using long tail keywords are much better. 70 percent of all Google search queries are long tail keywords and they almost always have the best Competition/QSR.
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wrs Premium
Robert - thanks for your timely response.. I have a couple of follow-ups questions.

1.So... any page or post that I published, and then subsequently changed the title will not be found. Is that because that page or post of content is tied to the original published title? Would changing the title back to the original published title make things right? You mentioned fixing the 404 error by identifying and fixing the broken link, and resubmitting for indexing. What is the link, where is it located and what needs to be done to fix it? Once fixed, what's the process to resubmit for indexing.

2. Sounds like it would be wise to edit all pages and posts and make sure the keywords are inside the first 140 characters.

3. I understand the long tail keyword concept. Since the title of a page appears in the menu (at the top), how do you get around using long tail keywords for page titles, but only having a one word title in the menu.

Thanks in advance for your help.
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boomergp08 Premium
Yes. Any page and post you publish and then change afterwards will not be found. It is the exact same thing as you moving into a house, telling everyone your new address, and then moving to another house the next day. Then when your mail comes it is returned as "Not at this address."

You cannot publish a website address, which is what your page and post titles are, and then change them without causing problems. When you publish Google indexes that web address. If you delete it and/or change it, that first address is still indexed in Google and now is a broken link, a 404 file not found error. Changing it back will only create another 404 error.

Don't publish your content until you are absolutely sure it is what you want. If you type up your content and want to explore further changes for later, save your content as a draft instead of publishing it. There is no reason why you need to rush and click publish. Doing so will only create problems like the one we are discussing here.

LONG TAIL

As for getting a long tail keyword into a short page title, the simple solution is to again, save your page as a draft. Then go down into the All in One SEO pack area under the WordPress editor window and retype your page title in the Title Meta Tag area, just below the Preview Snippet.

In my training at the link below, I show an example of what I did for a post on my website where the title was just "Getting Started" but the long tail keyword was "how to stay clear of online scams" which I added to the Title Meta Tag AFTER the page was saved as a draft. Then I saved it as a draft again so that the keyword would appear in search results as part of the title. NOTE: This does not have to be done for posts because you can make the entire title up to 60 characters long.
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wrs Premium
Thanks Robert. I've reviewed your How to Use Keywords and Things You Need to Know for SEO Rankings tutorials, and found both very helpful.

One last question: Would you suggest using GWT to remove pages/posts that have a broken link and not found error?

Thanks so much for your help. Have a nice day!
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boomergp08 Premium
No, try doing what Marion suggests in her video training.
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pamdemonium Premium
Hey Robert, just wondering, as you said regarding changing the title of the post, "Google will not catch up to your changes because once you publish a page and post, it is going to be forever indexed into Google."

But this only refers to the URL, right? Changing the title of the page or post is fine?

And any change in content and title can be "updated" on Google's indexing when we "crawl as Google" on Search Console, yes? Or am I mistaken?

Please advise, thanks...!
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KarinKnoetze Premium
Hi Robert, many thanks for ths insightful content! This has clarified a few of my questions.
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boomergp08 Premium
You are welcome Karin. Glad I could help clarify it for you.
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Claudioj Premium
Many thanks Robert for your professional course, always follow you, Take Care.
Claudio
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boomergp08 Premium
You are welcome Claudio. It was my pleasure
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Claudioj Premium
Do you read mi first post in WA? If not down is the link : Robert consider is my first post here the next will be better.
Many thanks!
Claudio
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boomergp08 Premium
I just took a look. Good keywords!
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SantiagoF Premium
Hello, I have a question in where to use keywords. You say to write them in the first 140 characters of the post. What happens if I don´t do that but I manually create the meta description? Would that also work? Would it benefit or harm to do that?
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upsgirl Premium
No, Meta Tags are not efficient. Use your Keywords in the Title and/or the first paragraph.
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boomergp08 Premium
Yes, it will work if crafted well enough. If you want to manually create your Meta Description you can, and on those rare times that I cannot get my keyword within the first 140 character spaces, I will create my own Meta Description.
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upsgirl Premium
Copy that...good to know. Thanks!
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SantiagoF Premium
Thanks for your reply boomergp, I was wondering that because I saw several (some of Kyle´s) sites in Google that the description was not even in the content at all. So now I know that it´s good to manually change the Description when I can´t have Keywords in first paragraph. Thanks again!
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boomergp08 Premium
Another thing to remember is that Google will also display its own description snippet from your page or post content if it is relevant to the query typed in by the person doing the search.
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MarGul Premium
Hi. First of all, thank you so much for your training. Really good. I have a few questions. In lesson 2 of lecture 2 you are suppose to create "Theme Pages". I have created 2 theme pages now. My niche is about investing in physical gold and my theme pages are "Why should you invest in gold" and "How should you invest in gold". I have done some keyword research and found a good one that have 220 searches and 22 in competition (How should I invest in gold). My question is, should I leave my theme pages as they are and not really care about SEO and indexing there and use this good keyword to create a new blog post instead? Or do you think I should use this keyword for my theme page and then just come up with new ones for my blog posts. (which I obviously have to do anyhow).
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boomergp08 Premium
Sorry for the late reply. Yes, leave the theme pages as you have them. Never change pages and post titles after you have published them because as soon as you do, you will be creating a 404 (Page Not Found) crawl error with Google.

Leave the theme pages as is and use that new keyword as the title for a blog post to be written later. Then you can create an internal link from that blog to your "How should you invest in gold" page. This will help to boost your SEO.
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MarGul Premium
Thanks a lot. Good tip about the 404 crawl error. I have been changing the title and therefore the url on my theme pages but going to remember that :).
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boomergp08 Premium
I never publish any of my website pages and posts until I am absolutely sure that it is what I want. Often times, about 95% of the time, when I finish a page or post I will not publish it. I save it as a draft and go through every aspect of it, changing anything I feel needs to change, even the title. Only then will I publish the page or post.