PAGE 1 = Where to use your keyword + Free Keywords

PAGE 2 = Which keywords to use + Free Keywords

PAGE 3 = Benefits of Long Tail Keywords + Free Keywords

PAGE 4 = Keywords in content & video on Meta tags + Free Keywords

I am pretty sure that most of you want to know how to improve website ranking for your websites. In this training I will tell you what has worked for me. This will be Part 1 of a series about different ways to improve your rankings in Google. Even in the first two sentences, I did something that will enhance the SEO of this training. Do you see what I did? Look closely, I’ll wait…

If you haven’t figured it out, here is the answer. The keyword for this training is “how to improve website ranking” and it appears as the Title for this training and it appears within the first 140 character spaces of my content. You should know that it needs to be in the title but why the first 140 character spaces? For the possible Meta description.

META DESCRIPTION

The Meta description is important for two reasons. 1) Its main purpose is to compel a higher CTR or Click Through Rate, which is how often someone is willing to click on your link. Yes the title is very important in getting the reader’s attention, but it is the Meta description that will seal the deal.

2) The other important reason for the Meta description is to help increase SEO. We are all taught to place our keyword in the title and in the first paragraph, right? Well if you place it early enough in the first paragraph there is a good chance it will appear in the Meta description too.

But why the first 140 character spaces? Though the Meta description should be between 155 – 160 character spaces, I want my keyword to appear within 140 because when a website has been live for 2 months and less, there will always be a 15 character date displayed prior to the description. So do the math, 155 - 15 = 140.

By placing my keyword as early as possible in the first paragraph I insure that it will appear in the Meta description, should that be the description that Google displays based on the query entered for the search term. When using the All in One SEO plugin, your Meta description is auto-generated from the first 160 character spaces of your content.

FREE KEYWORDS

I have done a TON of Keyword Research over the past 2 years in the niches of Internet Marketing & Make Money from Home, perfect for those in the Affiliate Boot Camp. On this page and all pages to follow, I will list some of the few hundred keywords I have saved. They will all contain the current search and competition values and will mostly be “Low Hanging Fruit” keywords. Perhaps you could use them for your websites.

INTERNET MARKETING/MAKE MONEY FROM HOME:

MONTHLY SEARCHES / QSR = RESULTS UPDATED MARCH 11, 2018

what is the meta description tag – 118 / 35

free affiliate marketing websites – 75 / 14

real online jobs from home – 295 / 60

NEXT UP = Which Keywords to use + more Free Keywords



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StefanieT Premium
Hi Derek, thanks for your training. On the subject of keywords I have a question that I just can't seem to get a straight answer to and its driving me crazy. (can't find any training on it either).

Should I put my keyword in the title and/or alt text of EVERY image? Obviously not the 'complete' longtail title, but just the keywords within a different sentence?
Or should my image text only be about what the actual image is and the relevant paragraph it is sitting next to?

I have spent so many hours of my time messing about with the text behind my images (I have hundreds) and really need to know once and for all what to do from somebody who knows.

Or if you know of any training on this you could just point me in the right direction.

Thanks for your time :-)
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Dunvant Premium
If you google your question some SEO sites help. I found Yoast a good informative site, they recommend keywords in the title and a few times in your content.
Images should have what the image is about and one with keywords that is what Yoast say.
Yoast has a good plugin that helps with your content.
I found Derek's tutorial good
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boomergp08 Premium
First off my name is not Derek.

Secondly, the Alt Text of your images should briefly describe what the image is about. If it were an image of a man riding a horse your Alt Text could be, Man riding a black horse.

Only put your keywords into the Alt Text if it is relevant to what the image is showing. However you could name your images with your keyword.

If your keyword is "Is Cryptocurrency a Fad" you could name your images,

Is Cryptocurrency a Fad 01
Is Cryptocurrency a Fad 02

or you could have it as

IsCryptocurrencyaFad 01
IsCryptocurrencyaFad 02

or you do not need to use your keyword at all with images.

As long as you use your keyword in the title of your pages and posts and somewhere in the first paragraph, then you are good to go.

No need to use the keyword again. Google does not need to see your keyword anymore to know what your content is about. And you will be ranked for the context of your content and not solely on your target keywords.
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StefanieT Premium
Hi Rob (sorry about the Derek, I don't know why I said that!),

Right, I think it finally makes sense to me now. Just hear so man different things that I don't know what to do sometimes.
What you say makes perfect sense and I, going to go in and apply it. I had a feeling that I shouldn't be keyword stuffing like that.

Thanks for all your great advice and tutorials, they are always clear and concise :)

Stefanie
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boomergp08 Premium
You are welcome.

You definitely do not want to do keyword stuffing and placing your keywords in the Alt Text of all of your images would be considered keyword stuffing.

Anyone who says that this is a good idea is still using old SEO tactics that Google does not look too kindly of anymore. You only need to use your keyword in the title and once or twice in your content, nothing more.
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StefanieT Premium
Thanks Rob, I think this is where I'm going wrong, too much old information out there, and people are still giving it out as advice!

From now on I'm going to double check everything I do so I don't end up having big, long, time consuming jobs of fixing everything up again.

Just one teeny weeny other thing then I will leave you alone. When you said the example before of naming all my images by the title of my post and maybe putting numbers 1,2,3 etc at the end, did you mean the image title? And would this not be considered keyword stuffing also?

Thanks again, you're a life saver :-)
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boomergp08 Premium
No, not the image title.

When I said naming your image I was talking about the file name you saved the image as when you downloaded it from wherever you found it. The file name and the title are two separate things.

When I am sourcing pictures for a blog from Pixabay, Pexels or some other source, when I save the image to my computer I make the file name the same as my blog title and put numbers after each.
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StefanieT Premium
Ok yes I see. It make a sense to do that so you can keep everything in order. Thanks so much for your help Rob! Now I'm going to sort all my images out properly.

Have a great day :)
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boomergp08 Premium
You are welcome Stefanie.
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Tabsmark Premium
Hi Rob,

You cleared up a lot of stuff and I think you have saved me a bunch of time! I will not fuss with all the extra filling out of unnecessary things.

I have a few questions.

Do you still use the free version of the allinone plugin?

With the Meta Description, you said you can add a captivating snippet. But if your keywords are correctly added to your title and the first 140 characters, then, I can leave this blank too?

Have you ever written the Meta Description yourself?

I think I had this all wrong - so I am interested to see what happens when I do a few tweaks. :)

Enjoyed the clear training.

Tracy
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boomergp08 Premium
Thank you Tracy. Happy you enjoyed my training.

To answer your three questions.

1. Yes, I still use the free version.
2. Yes, you can leave the description blank if keywords are correctly placed.
3. Yes, there have been a few times where I have written the description.
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Tabsmark Premium
Thanks Rob,

Appreciate you answering my questions! :)

Have a great weekend.

Tracy
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boomergp08 Premium
You are welcome Tracy.
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PMbaluka Premium
Hi Robert, am really glad that I went through your training for refreshing my keyword knowledge. I've been struggling to understand about the meta description and your tutorial has cleared that up. I wonder if I update the old content to impliment what you have talked about here will make any SEO improvement at all?
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boomergp08 Premium
You are welcome.

Yes, you can update your content if you wish and if not the content itself, you can always go in and type up a new meta description.
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Happy2Learn Premium
HI Robert
Thank you for sharing this quality information with us. I had not seen this information before and really got a lot out of it.
I know that Loes uses tags, but I was looking to move away from them. Thank you for the video - I will stop using them now.
Thank you also for the keywords, I decided not to use the "Scam" angle on my bootcamp website so these information based suggestions will work for me.
Thank you also for the offer to share this quality information via social media. I have never done that before, so I think I will give it a go and see what happens. Thanks again for all the wonderful advice.

Housekeeping - page 2 has a 2015 reference.
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boomergp08 Premium
You are welcome to all of the above. :)

The type of tags that Loes uses are blog tags. Those I still advocate using because you can get ranked from them.

It is the keywords meta tag that appears at the bottom under the WordPress editor window in the All in One SEO Pack area that should not be used.

Yes, there is a reference to 2015 on page 2. I didn't change it because I felt it was in reference to something I had done at that time. I will revisit it and see if I can word it differently.

Thanks.
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MissNielsen Premium
Hi - I think your training is great - thank you!

But I am confused about one thing:
From what I have gathered, if my keyword is included in the first 140 characters, Google will register that, and use it as my Meta description. So does that mean, I don't have to add anything in the description box? I should only do that, if for some reason, I didn't manage to get the keyword into my first paragraphs?

If I do both, which one will Google use?

Kr
Stine
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boomergp08 Premium
You are welcome.

As for the description box, known as the meta description tag...

If you are using the All in One SEO Pack plugin that comes with the websites built here at WA, and you can get your keyword into the first 140 characters of your content, you will NOT have to fill in that box. The All in One auto-generates the description for you.

However, if you feel that you can write a better description using your target keyword that is different than the first 140 characters of your content, then that would be the time to fill in the meta description tag. Will Google use the description you write?

Google determines what they show in search results. It could be what the All in One auto-generates from the first 140 characters, it could be your written up description, or it could be their own version of a description. It all depends on what the search query is.
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MissNielsen Premium
Thanks a lot!
Excellent explanation. It is crystal clear to me now.

I use the All in One SEO pack, though not the Pro version. I am not sure if that is necessary or overkill?

But I will now go back and double check all my posts to make sure my keyword is included in the first 140 characters.

Thank you so much for your help.
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dhartert Premium
Hi Robert,
I'm confused when you talk about Meta Descriptions. If I use good long tail keywords in my title and in first 140 character of the first paragraph, does that mean I don't want to change anything in the Title (25 characters) or Description (285 characters) sections at the bottom of my post in the All in One SEO Pack?
Do those sections auto fill from the title and content of my post?
Do I also leave the Keywords (comma separated) alone also?

I seem to be finding conflicting answers to these questions (if I am understanding correctly!)
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boomergp08 Premium
Yes, both the title and description meta tags in the All in One SEO Pack area under the editor window, auto fill from the title and first 155 to 285 characters of your content.

And yes, you leave the keyword meta tag alone. Google and the other search engines do not recommend you place keywords in there anymore.

Currently if writing a post, not a page, your post tags will auto fill in the keyword meta tag. So do not bother to erase them if you see them appear.
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dhartert Premium
Thank you, that helps clear it up for me!
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boomergp08 Premium
You are welcome. Unfortunately there is a lot of false opinions and guidance online, and even a bit here in WA, about the use of meta tags. It really is a simple process especially when using the All in One SEO plugin, which is why Kyle recommends it.
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randallpaul Premium
Question for you.

I understand that a keyword like "Soccer Passing Drills" is more general and maybe not as good as a BUYING keyword as "Nike Soccer Cleats for Kids" But are these the only long tail type of keywords that will convert?

I think I am confused a little bit about choosing the proper keyword to write my content about.

Even though my site is brand new and I am first just trying to get content on the site I want to learn what the best TYPE of Keywords and keyword phrases are and write my content around those types of keywords.

Is there any rule to finding those types of words, converting keywords, just like the rules about the certain numbers we should adhere to (more then 30 monthly searches and less then 100 QSR)?
Reply
boomergp08 Premium
Just make your target keyword more specific. You could add an age group for the type of soccer drill. Like soccer drills for players under the age of 14. Example,

soccer passing drills u14 = 112 Searches / 11 QSR

or

high school soccer passing drills = 80 Searches / 5 QSR

Just like you need to be specific when it comes to your niche, be specific when it comes to your keywords and you will many with low competition.
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randallpaul Premium
Ok yup that's helpful. Thank you
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boomergp08 Premium
You are welcome.
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EOPolini Premium
Hello again,
I'm wondering what happens if I combine two great keyword phrases in my article title; for example, using the freebies you provided above:
"free affiliate marketing websites and real online jobs from home."
Plugging this example in the keyword tool I see the number of searches drop to 10, while the other markers are excellent; does this mean it's no good?
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Barryw1 Premium
It would be a little difficult to write a post since you have two different subjects there. FREE WEBSITE and ONLINE JOBS FROM HOME.

You would get few if any clicks from the search engines since the numbers, searches/traffic, are so low. That's why the competition is zero.

Try to use keyword that have some searches, traffic and low comp. The less the better. Good luck EO.

By the way I am not stalking you all your questions show up in my task bar since you are my referral. Always here for you my friend. Keep in touch.

Barry
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boomergp08 Premium
A title should really have only one keyword but there can be times that two can be used. For example...

SEO Content Ideas - How to Use Keywords

SEO Content Ideas is a keyword - and - How to Use Keywords is a keyword.

However when searching them in the keyword tool you should never search them together, always search for them separate.
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Barryw1 Premium
What you can do is use the one key word. Free Affiliate Marketing Websites in your title. The use a - and put Real Online Jobs From Home.

Then click down to the body so that the perma link appears.

Click edit the perma link then remove the Real Online Jobs From Home. That will make your keyword Free Affiliate Marketing Websites. Do all this in draft mode before you publish.

That way you can have anything you want to in your title added to your keyword.

You should make your title catchy as you can by adding these tag lines to your keyword. Just be sure the perma link is your keyword.

If you have any questions about this PM me. This is an important aspect of your post.

Barry
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EOPolini Premium
LOL... no problem Barry, your input is appreciated! I know what you mean, but I've ran into cases where it seems like it would work. Thanks buddy!
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EOPolini Premium
OK, so if I understand correctly, your example would work as long as the keywords look good independently, even though together they get very few searches. If my logic serves me right, such cases should have double the potential with virtually no competition, right? Thanks again!
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Barryw1 Premium
My pleasure man
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boomergp08 Premium
My example would work great together as long as both keywords are relevant with each other. Again, you should never research the two keywords together because they are meant to stay separate.

With my example you could get ranked for both keywords, depending on how well your content is crafted. Though keywords are important for marketing, Google ranks us based on our entire content and not just the keywords.
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ucclimited Premium
Boomer this is great!! I have a couple of sites online that I launched prior to joining WA but I did not know to do what you have explained. Your training has caused me to think of how the CUSTOMER searches for information, services and products and not to rely solely on my own opinion! You hit this training out of the park!!!!!!
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boomergp08 Premium
Thank you David. I am happy I was able to bring you some clarity on the use of keywords.
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Blackiecharm Premium
Hey Rob

This is excellent. I am at the stage in the WA training where I am supposed to sign up to a couple of affiliate programs.

I have hesitated to do that because at this stage I feel that my blog is missing a lot. For example I haven't done any reviews yet etc. Also, I have kept changing my mind about my content and kind of got away from the goal of helping people.

I started out with this in mind because that's the kind of person I am. I got carried away with the money side, but this article has me back on track again. Now I'm sure of what I need to do.

Am I wrong to to hold off signing up with affiliates if I feel that I need to get to a point with my content that satisfies me?

Thanks

Luthor
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boomergp08 Premium
If you do not feel ready then do not join up. Besides affiliate programs will need to review your website before they accept you as their affiliate. So if you do not have enough content they may deny you. Sign up when you feel ready to.
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Blackiecharm Premium
Thanks
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boomergp08 Premium
You are welcome.
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maxxlife Premium
Hi Robert,

Could you explain more in different for Meta description and Meta Keyword Tag (Which you recommend do not use). As I am confusing between this both.

What you means DO NOT use meta keyword tag means avoid stuffing the keyword into meta description. ?

Correct me if I am wrong.

Thank you
Maxx
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spiritwarrio Premium
Hi Maxx,

Let me try to help you out.

Both meta description and meta keywords are examples of what's called meta data. These 2 metadata are what's coded into your web page (maybe by your SEO plugin), and not really something your visitors see (unless maybe the search engine shows them or your meta description is part of your content).

A meta description is a short, 140-150-word summary of what your page is about, and includes your keyword.

So, for example, a meta description of this page might be, "An expert reveals how to improve website ranking in 4 easy steps. By implementing these steps, your site's ranking will improve."

It's been a while since I've built a site, but if my recollection is correct, a lot of good SEO plugins should have a field where you fill in the meta description. Using the example I mentioned, you type a 140-150-word description of what your page is about, and try to include the keyword(s) you want to rank for.

As you know, meta description and meta keywords are different.

Meta keywords are not really used by the search engines anymore. Years ago, they were. But, because some webmasters abused the use of meta keywords, the search engines don't use them as a ranking factor, for the very reason you mentioned: keyword stuffing.

Hope this helps.

PS: Notice, in my example, I also mentioned, "...site's ranking will improve."

Though that phrase is not the exact keyword phrase, "improve website ranking," It does contain 2 words that are in that phrase, and I think that variation does help make your site more appealing to searchers.
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maxxlife Premium
Hey DK,

Thank you for your answer and time for replying me this. Well noted on that. By the way I have added you in my network and first of all Congratulations for being part of our community.

I hope you will achieve another success stories here in WA and do drop me message if you need any favor from me.

Cheers

Maxx
Reply
DeeHesa Premium
Hi Robert,

I really enjoyed your tutorial, but remain confused about which one of the following would be the best set of keywords to use?

how to improve seo for a website – 128 / 0

jobs you can work at home – 327 / 67

what is website content – 684 / 97

The first has low searches and 0 competition. The last has a lot more searches but still the QSR is below 300 like the others, so wouldn't that be the one to go with?

Thanks Dave
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boomergp08 Premium
Those are all great keywords. I would use all three. If I had to pick one of the 3 as the target keyword I would choose the middle keyword jobs you can work at home – 327 / 67 because 67 is better than 97 and 327 is better than 128.
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DeeHesa Premium
Thanks Robert,
Yes that makes sense. I will have to check out other trainings you have. Dave
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boomergp08 Premium
You are welcome.
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Me4TheWin Premium
Does including the keyword in the H1 header count as using it during the first 140 characters, or does it have to be in a paragraph? I tend to do the former, with my opening article paragraph leading up to the keyword in the last sentence, like I was taught to write in college. Do I need to change my writing style?
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boomergp08 Premium
Normally the H1 and H2 headers correspond to your page or post title.

Now if you are actually adding an H1 header tag prior to your very first paragraph, then it would count it as part of the first 140 characters.

However the majority of websites do not use that style of format simply because it is too much of a BOLD look for the very first thing a person reads.

Example, with my content the page and post title appears as an H1 tag at the top of the page. This will not be considered as part of the first 140 characters.

In the attached screen shot my keyword is "Star Trek items for sale" and I place it within my first paragraph in the first sentence. Being that it is in the page title and then again in the first sentence, I do not need to repeat it again.

It is as simple as that. Google does not need to see it anymore than that to know that is what my content is about.

Now if you were to take an H1, H2, or H3 header (like the size I use), and place it before the first paragraph with your keyword, then it would be counted as part of the first 140 character spaces. But like I said, most people do not start there content with a heading tag.
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Me4TheWin Premium
Thanks very much for the detailed answer! I really appreciate it!

Deedee
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boomergp08 Premium
You are welcome.
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CateR Premium
Hi Boomer: On page 4/4 above you wrote this:
"Also share on social media and get credit for anyone who joins WA through your share."

Do you mean this training lesson?
If yes, How? (I see no soc med icons on this page.)
And .... will non-premium members be able to see it?
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boomergp08 Premium
Yes, non-premium members can see it. As for sharing it, just copy your affiliate link for whatever page you wish to share, I recommend that it obviously be page 1, and then paste your affiliate link into your profile page of whatever social media network you belong to.
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CateR Premium
Okay - thanx!
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MelanieW Premium
Hi Robert, This has been most helpful as I am just preparing my first post on new website. I have read a few of your blogs and I love how you present the information in a way that seems to filter through my grey matter and stick. Thank you so much.
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boomergp08 Premium
You are welcome. I try to explain things as simple as possible and with pictures to show what I am saying and what it should look like so people will know what to look for and expect.
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wrs Premium
Robert, thanks for both of the How to Improve Website Ranking tutorials - really helpful - should be included in the certification courses.

I have 3 questions. For reference, my site is 4 weeks old.

1. You said not to change the title of a post or page after you publish it - your discussion comments from 23 days ago. I changed the title on a couple of pages and posts 2 weeks ago. In the certification training (setting up the initial pages for a site), Kyle said not to worry about being perfect as most will make changes to a site as it evolves. My question... will Google eventually catch-up with my title change or will that page always display the 404 error. Would it be better to delete the page or post and put that content in a new page or post?

2. For clarification purposes, there's no issues with editing already published pages and posts to re-position keywords, ie in the first 140 characters??? My keywords are currently in the 1st paragraph but not necessarily in the first 140.

3. Most page titles seem to be 1 keyword titles, as observed in the menu - in the case of many sites I've looked at. How is this resolved with the preference of using long tail keywords?

Thanks for your help in advance!
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boomergp08 Premium
See answers below.

1. What Kyle was talking about in the training was to make changes to your content, not the page or post titles. Google will not catch up to your changes because once you publish a page and post, it is going to be forever indexed into Google. By you deleting a page or post is like changing your street address and phone number after it has already been published by the phone company. The only way to fix the 404 is to identify and fix the broken link and then resubmit your page or post for indexing. Eventually Google will recognize your fix.

It is NEVER a good idea to delete a page or post after you publish it. Don't publish a page or post until you are absolutely sure. Instead save it as a draft until you are sure and then publish it. But if you should find a better keyword weeks later, just write a new post (Not Page) using the new keyword.

2. There is no issues with changing content. Like I said above, this is what Kyle was talking about in the training.

3. If you want more people to see your pages and posts in search results, using long tail keywords are much better. 70 percent of all Google search queries are long tail keywords and they almost always have the best Competition/QSR.
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wrs Premium
Robert - thanks for your timely response.. I have a couple of follow-ups questions.

1.So... any page or post that I published, and then subsequently changed the title will not be found. Is that because that page or post of content is tied to the original published title? Would changing the title back to the original published title make things right? You mentioned fixing the 404 error by identifying and fixing the broken link, and resubmitting for indexing. What is the link, where is it located and what needs to be done to fix it? Once fixed, what's the process to resubmit for indexing.

2. Sounds like it would be wise to edit all pages and posts and make sure the keywords are inside the first 140 characters.

3. I understand the long tail keyword concept. Since the title of a page appears in the menu (at the top), how do you get around using long tail keywords for page titles, but only having a one word title in the menu.

Thanks in advance for your help.
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boomergp08 Premium
Yes. Any page and post you publish and then change afterwards will not be found. It is the exact same thing as you moving into a house, telling everyone your new address, and then moving to another house the next day. Then when your mail comes it is returned as "Not at this address."

You cannot publish a website address, which is what your page and post titles are, and then change them without causing problems. When you publish Google indexes that web address. If you delete it and/or change it, that first address is still indexed in Google and now is a broken link, a 404 file not found error. Changing it back will only create another 404 error.

Don't publish your content until you are absolutely sure it is what you want. If you type up your content and want to explore further changes for later, save your content as a draft instead of publishing it. There is no reason why you need to rush and click publish. Doing so will only create problems like the one we are discussing here.

LONG TAIL

As for getting a long tail keyword into a short page title, the simple solution is to again, save your page as a draft. Then go down into the All in One SEO pack area under the WordPress editor window and retype your page title in the Title Meta Tag area, just below the Preview Snippet.

In my training at the link below, I show an example of what I did for a post on my website where the title was just "Getting Started" but the long tail keyword was "how to stay clear of online scams" which I added to the Title Meta Tag AFTER the page was saved as a draft. Then I saved it as a draft again so that the keyword would appear in search results as part of the title. NOTE: This does not have to be done for posts because you can make the entire title up to 60 characters long.
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wrs Premium
Thanks Robert. I've reviewed your How to Use Keywords and Things You Need to Know for SEO Rankings tutorials, and found both very helpful.

One last question: Would you suggest using GWT to remove pages/posts that have a broken link and not found error?

Thanks so much for your help. Have a nice day!
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boomergp08 Premium
No, try doing what Marion suggests in her video training.
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pamdemonium Premium
Hey Robert, just wondering, as you said regarding changing the title of the post, "Google will not catch up to your changes because once you publish a page and post, it is going to be forever indexed into Google."

But this only refers to the URL, right? Changing the title of the page or post is fine?

And any change in content and title can be "updated" on Google's indexing when we "crawl as Google" on Search Console, yes? Or am I mistaken?

Please advise, thanks...!
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